OOH Insider Tim Rowe

The Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutAre you built to scale?Built for sale?Or built for fail?TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands.Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your businessAnd the seasonal dynamics that impact ad spending&nbs...

There are more than 4.4M sites hosted on Shopify.Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑Why does it matter?Because media money drives interest. Interest drives intent.And intent shows up as bricks or clicks - store visits or web visits.Imag...

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold OOH - how in a world saturated with fake influencers and AI, OOH advertising stands out as a genuine and authentic way to connect with consumers.🚀 ...

Top 10 Takeaways 📰Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS.Incrementality testing is critical to determining the true impact of different marketing channels. Try This: Match market tests can help identify the incremental revenue generated by specific channels.Balancing media spend between creative and actual med...

Are you struggling to track and measure ROI from your marketing mix?Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.📢 Marketing Measurement: Balancing Data and InsightsWe've all heard the saying..."I know half of my marketing works. I just don't know which half." Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of o...

Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode RecapIn this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer.Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purch...