71 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    News V Narrative in Digital Communications

    News V Narrative in Digital Communications

    There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds.
    So how do we separate news from narrative in a world of content shock?
    Coming up in episode 67:
    Who owns news anyway?
    How to turn news into narrative to shape public opinion
    I speak to Tony Abad, former Bloomberg journalist and lawyer about the skills of diplomacy, communications and public trust in the Digital Age

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 42 min
    How to Get the Public Behind Your Social Media Campaigns

    How to Get the Public Behind Your Social Media Campaigns

    How can government or public sector agencies get high engagement on social media that is both positive and proactive?
    Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers.
    So, if your social media campaigns are simply soundbites and catch-phrases without a follow through of long-form purposeful and explainer content, then you are going to underwhelm and underperform.
    Coming up in episode 66:
    The real powerbrokers on social media are people
    A recipe for social media success for public sector campaigns
    I interview Femke Gow, Head of Communications at Wolfson College at the University of Oxford. We discuss the role of citizen-first content in all your social media campaigns, and why moving from ‘organisation need’ to ‘public need’ is a shift that may be harder than you think.

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 35 min
    Why Social Media is a Public Sector Superpower

    Why Social Media is a Public Sector Superpower

    Social media is the number one topic that public sector pros want to discuss with me.
    From how to develop a strategy to how to manage a crisis and everything in between.
    So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications.
    In this show I’m making a case for social media as a superpower to drive public awareness, engage niche audiences while empowering citizens to take a course of action based on trusted information.
    Coming up in the show:
    Why some public sector agencies have this superpower, and others don’t!
    How to get your social media superpowers charging on all cylinders
    I speak to Christine Townsend, President of PIO Toolkit who recognised the struggles of public information officers in the United States in dealing with social media communications

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 45 min
    Social Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives

    Social Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives

    Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.
    In today’s show I am sharing a story that epitomises just that.
    From Ukraine to Carlow, we hear from a Ukrainian mother who has fled her home with her three daughters while her husband stays to fight for his country on the frontline.
    It’s a story of hope and hopelessness, but one filled with utter resilience and through social media this story is now being shared across Ireland and Ukraine, as Tetiana Pankiv uses social media for good.
    I’m also asking you to join me and let’s use social media for good to share the Sow Now project.
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 25 min
    How to Handle Online Abuse

    How to Handle Online Abuse

    New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors.
    Often there’s a fine line between freedom of speech and hate speech. But both are not two sides of the same coin.
    In today’s show I’m looking at:
    > Identifying the signs of online abuse and what we can learn from the Two Johnnie’s #GAAcatfishing stories
    > How to manage online abuse
    > I speak to National Women Council of Ireland researchers Claire McGing and Valesca Lima, who have developed a social media toolkit for political parties with practical steps to support female colleagues online

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 42 min
    Twitter as a PR Tool

    Twitter as a PR Tool

    Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!
    Twitter is a powerful PR war room platform and crises are won and lost there.
    In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.
    Coming up in this episode:
    Let’s talk about the Twitter Takeover by Elon Musk
    What is Twitter influence?
    How can Twitter support your PR efforts?
    I speak to Inspector Antoinette Cunningham, General Secretary of the Association of Garda Sergeants and Inspectors about the role of Twitter in her position as head of an representative organisation

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 28 min

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