38 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    How To Disrupt Misinformation Online

    How To Disrupt Misinformation Online

    The infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions.
    It got me thinking. What role can the government and public sector, stakeholders, and citizens play in disrupting misinformation online? So, I decided to dedicate an episode to it.
    Coming up on the show:
    The extent of misinformation and its impact on society
    How to disrupt fake news with a solid plan
    The reputational damage and the knock-on effect of a misinformation campaign
    The role of technology in battling the infodemic
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 40 min
    Social Media Trends 2021 - What’s Working on The Social Networks Right Now?

    Social Media Trends 2021 - What’s Working on The Social Networks Right Now?

    It’s the last quarter of the year, we are coming out of covid and we are trying to find our rhythm on social media.
    I wanted to record this show to share with you what is working on each social network right now.
    So this is a solo show and it’s going to be very tactical.
    Coming up in this episode:
    Facebook’s features you should priorities
    Why you should re-think your Twitter strategy
    Instagram’s growing and you can grow your account too
    The LinkedIn Leadership opportunity
    Why TikTok needs you and why you should take it seriously
    YouTube and it’s continued impact on website traffic and reputation
    We hear from Andy Lambert, CEO of ContentCal on what the social networks are prioritising right now!
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 37 min
    Charity Marketing in a Post COVID World

    Charity Marketing in a Post COVID World

    Like every other part of society, the charity sector has been significantly impacted by the pandemic.
    But how can they bounce back and what role does digital marketing play in digital fundraising and public engagement?
    In this episode I take a closer look at the role of charity communications in a post-COVID world.
    How to engage workplaces and the public in your charity events
    How social media can do the leg work for you
    The role of your website and SEO
    I speak to the team at The Mark Pollock Trust ahead of their 2021 Virtual Run in the Dark event. CEO Paula Cunniffe shares their experience of charity marketing in a Post Covid world.
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 31 min
    Public Sector Digital Marketing Summit | Communications Lessons from the Frontline of the Pandemic

    Public Sector Digital Marketing Summit | Communications Lessons from the Frontline of the Pandemic

    We hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it online this year because of COVID-19. But it allowed us to attract speakers from Canada, California, Sydney, and the UK.
    DID YOU MISS THE SUMMIT? WHY NOT GET OUR ON DEMAND TICKET. https://publicsectormarketingpros.com/2021summit/ (FIND OUT MORE HERE.)
    Top 10 Takeaways
    #1 Agility is ability when it comes to digital comms
    #2 Senior leadership buy-in is critical
    #3 Dive into the comments on social media
    #4 Silence is a response
    #5 Email marketing is your friend
    #6 Skill up and resource digital
    #7 Be available on channels that citizens hang out on
    #8 Curate content internally
    #9 Embrace digital trends
    #10 All your digital marketing and social media questions are answered in your data insights
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 49 min
    How to Communicate Climate Change

    How to Communicate Climate Change

    “Scientists are observing changes in the Earth’s climate in every region and across the whole climate system. Many of the changes observed, such as continued sea level rise—are irreversible over hundreds to thousands of years.”
    This is the damning conclusion of the https://www.ipcc.ch/ (Intergovernmental Panel on Climate Change (IPCC)) in its most recent report. IPCC is the UN body for assessing the science related to climate change.
    The words ‘new normal’ come to mind when reading this report and the backdrop of a global pandemic. The predictions are apocalyptic.
    But why hasn’t human kind woken up to the prior warnings and can we negate the warming of the earth with words?
    Coming up in Episode 30 of the Public Sector Marketing Show, I discuss:
    Closing down the climate communications catastrophe
    What climate change is teaching us about communications
    Why science professionals need to step up their digital communications
    I interview TBC
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 16 min
    Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

    Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

    Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up.
    The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in digital marketing right across their organisation.
    The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).
    Coming up in Episode 29 of the Public Sector Marketing Show:
    Why public sector need to level up their digital communications skills
    In-sourcing V out-sourcing digital marketing knowledge
    I speak to Amanda Rosearne, CEO of CPD Standards Office about the role of CPD accreditation for digital marketing and social media skills
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 25 min

Top Podcasts In Government