33 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

    Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

    Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up.
    The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in digital marketing right across their organisation.
    The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).
    Coming up in Episode 29 of the Public Sector Marketing Show:
    Why public sector need to level up their digital communications skills
    In-sourcing V out-sourcing digital marketing knowledge
    I speak to Amanda Rosearne, CEO of CPD Standards Office about the role of CPD accreditation for digital marketing and social media skills
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    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
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    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
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    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 25 min
    #1 Digital Strategy for the Next 10 Years

    #1 Digital Strategy for the Next 10 Years

    You know I’m a fan of content marketing. It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a long-game and it also has a legacy impact in terms of search engine optimisation.
    In today’s show I’m thrilled to have the opportunity to interview the man that coined the phrase content marketing and we discuss how to show up online in service.
    Also in Episode 28 of the Public Sector Marketing Show:
    The #1 Digital Strategy for the Next 10 Years
    If Content is King, Then Conversation is Queen
    Great content examples from government and public sector to inspire you
    I interview the godfather of Content Marketing Joe Pulizzi and we discuss Content Inc and the strategies you need to put in place to shine online
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    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
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    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 48 min
    What Public Sector Marketing Can Learn from Digital Journalism Tactics

    What Public Sector Marketing Can Learn from Digital Journalism Tactics

    As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer.
    When you think like a journalist you are considering:
    What’s in the public interest?
    Where’s the source of the truth?
    Dissemination of the story
    So coming up in Episode 27 of the Public Sector Marketing Show:
    Why I never abandoned the journalist in me
    7 digital journalism tactics that public sector marketing pros should employ in their communications strategy
    I interview Glen Mulcahy, a mobile journalism (MoJo) expert who shares his insights into what mobile content we should be creating for greatest online impact
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    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 48 min
    Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show

    Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show

    I’ve been podcasting and publishing this show for six consecutive months. I’ll be honest it’s a big commitment to host a weekly social media show and podcast, but I understand the value of long-form content marketing and the value it provides to my community.
    Joe Pullizi says that most creators give up after six months, when in fact it takes 9-15 months for your content marketing tribe to build and your content to convert.
    This is not my first podcast outing. I hosted JSB Talks Digital for two and a half years before having a broadcasting hiatus.
    So, coming up in Episode 26 of the Public Sector Marketing Show:
    My Why for Public Sector Marketing
    Best Bits from 25 Shows
    I consider myself a one-take wonder when I’m in front of screen, but these bloopers might prove otherwise!
    What topics do you want me to cover on the show?
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 39 min
    Digital News Report 2021: Insights for Public Sector Marketing

    Digital News Report 2021: Insights for Public Sector Marketing

    Every year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries conducted by Reuters Institute and University of Oxford.
    This year’s study is shaped by the pandemic and how COVID-19 changed the news consumption habits of citizens across the world. But what does this mean for public sector marketing pros and how you engage with media and the public?
    Coming up in Episode 25 of the Public Sector Marketing Show I review the Digital News Report 2021 and its impact on public sector marketing.
    How COVID-19 has reshaped consumer behaviour of online news consumption
    10 digital news trends that Government and public sector pros need to know to remain relevant
    I take you behind the study and go into detail on its findings from a public sector marketing perspective
    The role of social media in news consumption
    An interview with the Irish contributors of the study – the DCU Institute of Future Media, Democracy and Society
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 27 min
    Social Media in the Workplace: Managing The Personal V Professional Voice

    Social Media in the Workplace: Managing The Personal V Professional Voice

    One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector and one of the main reasons why, is, because staff do not want to put themselves on the social media frontline.
    Coming up in Episode 24 of the Public Sector Marketing Show we look at this topic in more detail:
    Do we really have to show up as ourselves on social media at work?
    What are the rules of engagement on social media for work? I answer a subscriber question in our consulting section.
    I interview Lucie Cadova who works as a Press Officer for a Member of the European Parliament. We discuss how the personal voice on social media is very different to an institutional voice, and how you should strike the balance to achieve authenticity, personality and professionalism.
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 45 min

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