107 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    How to Master Workplace Wellbeing in the Remote Working Age

    How to Master Workplace Wellbeing in the Remote Working Age

    Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. 
    In today’s episode I’m asking the questions:
    Are we better off at work now than before the pandemic?What is workplace wellbeing?How can we master it as employers and managers?
    I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing. 
    I interview Dolores Andrew who recently held a national Workplace Wellbeing event on National Workplace Wellbeing Day. As a specialist in this field, she shares her tips, tricks, and insights into how we can all be better managers and why we should embrace doing less.  
    Let’s dive in! 

    • 32 min
    The New Rules of PR in 2024

    The New Rules of PR in 2024

    Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. 
    The rules of PR and marketing are changing so fast, faster than we can say transformation. 
    But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us. 
    It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer. 
    So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age. 
    I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact. 
    Let’s dive in! 

    • 32 min
    Social Responsibility & Influencer Marketing Ethics

    Social Responsibility & Influencer Marketing Ethics

    Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. 
    In a recent episode I talked about the value and power of influencer marketing in 2024. 
    But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. 
    Did you know that there are laws in some European countries around child labour and influencer marketing?
    Did you know that Ireland is also conducting research in this area?
    Stay tuned for more on this and other ethical considerations brands, influencers and public sector should be mindful off. 

    • 31 min
    Celebrating 100 Episodes

    Celebrating 100 Episodes

    Hello and welcome to Episode 100 of the Public Sector Marketing Show!
    It's Episode 100, and we're celebrating in a big way!
    Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems.
    We dive into all things public sector marketing and answer questions live!

    • 1 hr
    Influencer Marketing Trends 2024

    Influencer Marketing Trends 2024

    Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. 
    The influencer marketing industry is worth over €21 billion euro and growing. 
    For anyone scoffing at this sector, you would do well to sit up and take note. 
    We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double! 
    But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?
    Let’s dive in! 

    • 30 min
    How to Manage the Threat of Deep-Fake in Public Sector

    How to Manage the Threat of Deep-Fake in Public Sector

    Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. 
    I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. 
    The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it. 
    I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year. 
    So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications. 

    • 28 min

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