98 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    Social Media SEO. What you need to know.

    Social Media SEO. What you need to know.

    Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. 
    Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!
    TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. 

    In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. 

    So let’s dive in. 

    • 50 min
    X, Elon Musk’s First Irish Interview and the Impending Election Season

    X, Elon Musk’s First Irish Interview and the Impending Election Season

    Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. 
    We are sauntering into 2024 and the world is not becoming any friendlier. 
    It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. 
    But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up. 
    So, let’s dive in. 

    • 33 min
    How to Communicate Sustainable Best Practice Effectively

    How to Communicate Sustainable Best Practice Effectively

    COP28, the United Nations Climate Change conference, recently took place in Dubai.
    COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts.
    But what came out of the conference was another urgent warning and appeal to decision-makers about our growing climate crisis. 
    Coming up in today’s show: 
    The Main COP28 Goals & Outcomes  The role of communications in changing public perception and behaviour  Tina O’Dwyer, Founder and CEO of the Tourism Space and Sustainability Expert  
    Let’s dive in! 

    • 32 min
    Public Sector Marketing Trends 2024

    Public Sector Marketing Trends 2024

    Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. 
    A new year and a new blank sheet, right?
    What does your public sector marketing plan look like for the 2024?
    Well, I’m here to tell you what’s in store. 
    Coming up in today’s show: 
    Why You Need to Press Play on 2024  The Top 10 Public Sector Marketing Trends for 2024
    I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.
    Let’s dive in! 

    • 42 min
    Our Year in Review

    Our Year in Review

    Hello and welcome to Episode 90 of the Public Sector Marketing Show. 
    Can you believe 2023 is drawing to a close?
    What a year. What a year. 
    Personally, it’s been really great. 
    Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. 
    We love what we do. 
    We love representing public sector pros and raising the profile of your important work. 
    We are committed to leading with value and even if we don’t work together in the business sense of the word, you all know you have access to our FREE monthly webinars, this podcast, our Tuesday ezine and there are even free workshops on our website. 
    Our promise is to lead with value so you can learn from us and improve public sector communications, in the public interest. 
    So, let’s get into the last show of the year! 

    • 18 min
    The Christmas Special

    The Christmas Special

    Hello and welcome to Episode 89 of the Public Sector Marketing Show. 
    It’s time for our Christmas Special! 🤶 
    The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break.
    A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. 
    But a few stood out.
    So, we are stepping aside from the serious Joanne talks digital, to the fun version of Joanne Grants Christmas Wishes to the Public and Public Sector Marketing Pros! 
    Let’s see how it goes! 
    So, coming up in the 2023 Christmas Special of the Public Sector Marketing Show:
    The Department of Christmas Cheer make some Christmas wishes would come true for public sector pros Public Sector Marketing Institute is nominating some new Government Departments for 2024 and we get reaction from our Taoiseach Leo Varadkar I’m joined by two influencers who help me gift new Ministries – but will the nominees take their new jobs?And Niall, the Public Sector Marketing Show editor, has my bloopers and best bits from a year of podcasting. 
    I hope you stick around! 

    • 21 min

Top Podcasts In Government

Americast
BBC Radio
HARDtalk
BBC World Service
The Dairy Edge
Teagasc
Into Africa
CSIS | Center for Strategic and International Studies
Adventist Peace Radio
Adventist Peace Fellowship
Big Take DC
Bloomberg and iHeartPodcasts