Small Business PR Gloria Chou

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!

Here’s What We Cover In the Episode and More:
Rejecting common advice and embracing quantity over quality in early content creation.Understanding visionary leadership as a non-delegable core business function.Embracing an abundance mindset as opposed to scarcity in information sharing.Recognizing the limits of delegation, while maintaining control over areas that are your "zone of genius".Strategic experimentation and rapid iteration in finding what works best for your business.As you venture through your entrepreneurial path, remember to trust your instincts, filter advice through your own lens, and run your business in a style that feels totally you! After all, it's your unique vision and values that will shape your success.

 Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now?

Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.

Here’s What We Cover In the Episode and More:
Small business owners must embrace the role of chief advocate and spokesperson for their brand.Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.Support team members according to their strengths as thinkers or doers.How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days  Join the Small Biz PR Facebook Group to get the best PR Tips  Download the 10 ways to get free PR for your small business  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr  Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Reach Veronica Romney on Linkedin linkedin.com/in/vromney
Check out her website: https://www.veronicaromney.com/       

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!
Here’s What We Cover In the Episode and More:
Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.How to master DIY public relations and land media exposure without the need for a large budget.Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.How to measure the return on investment for your content and prioritize activities having long-term value.By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? 
This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine relationships and initiating meaningful conversations on social media platforms, leading to successful client engagements and business growth. The secrets are out in the open. Start counting your followers and eventually turning some of them into customers.


Here’s What We Cover and More:
Start with around five conversations a day centered around quality interactions to make your business grow. Apply the power of human touch and authenticity that will entice and retain followers.Proven ways to engage with an audience that builds trust and fosters a sense of community.How to establish personal connections through direct messaging using specific questions and techniques.How to introduce your services or products without being pushy or desperate.Meaningful engagement and building authentic relationships are far more valuable than chasing follower counts or content quality in the digital world. Prioritize genuine conversations and human connections to cultivate a loyal community with trust and support for the product or service being offered.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Resources Mentioned:
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Reach Sophia Parra on Linkedin linkedin.com/in/sophia-parra-6055b234Connect with her on Instagram: https://www.instagram.com/sophiaparra/Check out her website: https://www.gotocoach.club/marketingmail

Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? 
If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you need to know and leave no stone left unturned. Get ready to fund your next event and be a sponsorships pro after listening!


Here’s What You'll Discover:
Why a huge following isn't necessary for securing sponsorships.VIP opportunities and unique engagement strategies that ditch the cookie-cutter approach.Creating high-quality swag that amplifies your event  and tips on crafting that pitch-perfect deck.Understanding the demographics and spending power of event attendees to attract sponsors.Community-building and PR tactics that can help catapult your small business to stardom on a budget.

We're not just talking about getting any sponsorship; we're crafting enduring partnerships that resonate with your brand's core values. Remember, the power to elevate your business is at your fingertips. 



Resources Mentioned:
Reach Jordan Gill on Linkedin https://www.linkedin.com/in/jordanhgill/
Connect with her on Instagram: https://www.instagram.com/systemssavedme/
Check out her website: https://systemssavedme.com/
                                                    https://makeyourmarklive.com/



DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

But what if I told you there's a way to grow your business to 7 figures without ads or social media?
In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads.
My recent conversation with Karin Carr revealed her firsthand experience in building her business from zero to 7 figures  without ads and relying on social media platforms, which can block you/kick you out at any time, leaving you powerless. Tune in to this episode if you want organic strategies to make more sales and get more eyeballs on your business without spending months trying to beat the social media algorithm or paying tens of thousands to ads without a guaranteed ROI.

Here’s What You'll Discover:
How to create genuine leads and customers waiting to buy from you through SEO friendly strategies like Youtube, and building your email list, and why it beats the unpredictability of social media and ads.The myth-busting truth that impactful content doesn't require high-production value – sometimes a cellphone and a basic microphone do the trick!The enduring value of video content over the fleeting nature of social media likes.Strategies for not relying solely social media and paid ads, and unlocking the potential of free publicity for driving business success.For those who are just starting or are feeling stuck in the whirlwind of social media, I encourage you to explore the power of SEO and YouTube. Always work smarter, not harder, and ask yourself: “are you creating long term assets for your business? OR just doing busy work?”

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.


Resources Mentioned:


Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Karin Carr’s YouTube channel: https://www.youtube.com/karincarrConnect with Karin on Linkedin: https://www.linkedin.com/in/karincarrCheck out her website: www.karincarr.com