Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

Justin Lester & Ebert Grobler
  • 4.9 (14)
  • MARKETING
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep into the world of digital marketing as they serve up regular, no-holds-barred advice with this informative and engaging podcast.

  1. 06/11/2023

    Smart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective Strategy

    Your next episode of Smart Marketing 2.0 is here!  Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to set the stage for a winning marketing strategy. Don’t forgot to like, share and subscribe if you like what you hear!

    28 min

  2. 02/10/2023

    Smart Marketing 2.0 Episode 6 - Understanding Your Agency’s Credentials

    We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues that potential clients rely on and gain valuable insights into how agencies strategically utilise these indicators to build trust. Learn the art of interpreting these cues effectively to establish precise expectations from your service provider and equip yourself with the knowledge to avoid the common pitfalls of misaligned expectations.

    42 min

  3. 04/09/2023

    Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency?

    Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allowing you to embark on this journey with confidence and cultivating a partnership built on trust, ensuring a solid foundation from the very beginning.

    36 min

  4. 07/08/2023

    Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need?

    Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your advertising game. Tune in to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss this highly informative episode as we help you make informed decisions to elevate your business!

    39 min

  5. 03/07/2023

    Smart Marketing 2.0 Episode 3 – Are you ready for Advertising?

    Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the age-old classics: Product, Price, Place and Promotion, also known as the 4 Ps of marketing. Discover the fundamental principles and essential groundwork needed to establish a solid foundation for successful advertising campaigns. Join us on this educational podcast that equips you with the knowledge to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss out on this informative episode!

    37 min

  6. 07/06/2023

    Smart Marketing 2.0 Episode 2 – How to Choose the Right Agency for You

    Welcome to the next episode of Smart Marketing 2.0! In this podcast,  the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, creative, ad, and marketing agencies. Justin addresses the pros and cons of each, equipping you with the invaluable knowledge to make informed decisions, while Ebert reveals the essential questions to ask that will lead you to the perfect agency—one that not only showcases a remarkable return on investment but also becomes your trusted compass, guiding your business towards resounding success.

    34 min

  7. 03/04/2023

    Smart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0

    Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, what, where, when, why and how of Smart Marketing 2.0. We can't wait to share more with you in the coming episodes. Thanks for tuning in to Smart Marketing 2.0!

    26 min

  8. 10/01/2023

    Ep #037 - Marketing in a Recession

    In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023. It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are strained. Marketing is an investment that can be scaled up or down and should be evaluated based on your position both financially but also in the market considering the current climate.  Finally, an important tip; we share our insight on not being  tone deaf by making sure you stay connected with your audience and being considerate to unique situations but also ensuring that you still add value.

    13 min
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4.9
out of 5
14 Ratings

About

Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep into the world of digital marketing as they serve up regular, no-holds-barred advice with this informative and engaging podcast.

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