35 episodes

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

The Apparel Entrepreneurship Podcast Apparel Entrepreneurship

    • Fashion & Beauty

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

    AEP059 - Things You Need To Know Before Launching Your Fashion Brand

    AEP059 - Things You Need To Know Before Launching Your Fashion Brand

    The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily handle challenges that arise.

    Bring out your notebook, turn up the volume and listen to episode 59 of the Apparel Entrepreneurship Podcast.

    Show notes
    Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator

    Sell more products online: How To Grow Your Fashion Brand Online

    Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club

    • 24 min
    AEP058 - 5 Tips For Selling More During The Holiday Season

    AEP058 - 5 Tips For Selling More During The Holiday Season

    The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year.

    2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain fashion, packaged goods, and luxury items businesses do up to 80%-90% of their revenue during the holiday. These numbers make you want to pay some extra attention to this period of the year, and see how you can maximize your revenue.

    Put on your headphones or turn up that car stereo, and enjoy AEP058!

    Show notes
    Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator

    Sell more products online: How To Grow Your Fashion Brand Online

    Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club

    • 19 min
    Success Tips For Emerging Designers With Brian Hill

    Success Tips For Emerging Designers With Brian Hill

    Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things.

    First, we go way back to when Brian launched his own fashion brand and the most important lessons learned from running his own brand.

    The conversation later moves to how he got working for Phoenix Fashion Week, how he later became the executive director, and the incredible job they are doing to help emerging fashion talent to succeed with launching and growing their brand.

    We also chat about the fashion industry today, and Brian shares a lot of tips for emerging and established fashion designers on how to succeed in this industry, in today's challenging environment.

    Brian also gives us some tips on how to stay motivated, inspired, and always pushing forward, learning, and growing.

    This is a fantastic episode, with so many tangible tips. Enjoy!


    Show notes
    Visit Phoenix Fashion Week here.

    Listen to the Fashion Rewired Podcast.

    Books that we talked about:

    Purple Cow

    Blue Ocean Strategy

    Good To Great

    • 50 min
    AEP056 - How To Build A Brand That Is More Than A Brand

    AEP056 - How To Build A Brand That Is More Than A Brand

    In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon.

    Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations.

    Sophia takes us all the way back to the start of her brand, the biggest struggles they’ve had so far, and how important respect, love, and kindness is to keep a strong and motivated team.

    She also talks about the importance of staying true to your vision and your beliefs and how transparency and honesty can grow a more connected and loyal customer fan base.

    Sophia shares so much wisdom in this episode, and the biggest takeaway for us is that yes, listening to and following your intuition is more powerful than experts advice. Nobody knows you, your brand, and your brand mission as you do.

    Enjoy this episode!

    Show notes
    Visit Fanm Mon here!

    Fanm Mon's Instagram page: Take a look!

    Sign up for the AE Summer School: Register Here!

    • 34 min
    AEP055 - Design Innovation, Brand Building & Awards

    AEP055 - Design Innovation, Brand Building & Awards

    Today we have the incredible honor of interviewing a design and brand building rockstar!

    Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany.

    He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more.

    Reinhard is also a jury member in some of the world's best design and innovation awards like Ispo brand New, Volvo Sports Design Forum and Award, and the German Design Award.

    Listen to Reinhard's fascinating stories where we cover topics like what makes for great design, Innovation, design awards, inspiration, motivation, and what makes brands succeed (or not…)

    This interview is such a goldmine for everybody interested in outstanding design, innovation, and brand building.

    And if you really enjoy the interview, pls rate and review the podcast on the platform you are using, to help spread the word so more people can enjoy and learn from it!

    We appreciate you!

    Happy listening!

    Show notes
    Pascher+Heinz Design Agency: Visit them here!

    Sign up for the AE Summer School: Register Here!

    ISPO Brandnew Awards: Visit the website.

    German Design Award: Visit the website.

    • 56 min
    AEP054 - Apparel Industry Insights & The Future Of Sustainability

    AEP054 - Apparel Industry Insights & The Future Of Sustainability

    In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK.

    Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is a real treat.

    We cover a broad variety of topics from material innovation, to industry opportunities, projections for the future, industry resources, but during the conversation, we always circle back to two main topics - starting an apparel brand and sustainability. During our 1,5 hour long interview, we also touch on circularity in the apparel industry and ideas for how we can combat overconsumption.

    Charles mentions resources, books, companies, and organizations and you can find the links to them below.

    Turn up the volume and join us for AEP054!



    Show notes at https://www.apparelentrepreneurship.com/podcast/

    • 1 hr 29 min

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