150 episodes

Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

The Brain & Brand Show CliffCentral.com

    • Social Sciences
    • 4.7 • 39 Ratings

Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

    The Science of Change with MIT Professor, Dr Deborah Ancona

    The Science of Change with MIT Professor, Dr Deborah Ancona

    Timothy speaks to MIT Professor, Dr Deborah Ancona, about the Immunity to Change - a theory pioneered by Harvard professors Robert Kegan and Lisa Lahey. This short episode gives you the insight you need to understand your hidden, competing commitments that are more important than motivation and desire in your quest to change. It's hard, but you can change when you understand it.

    • 9 min
    Understanding What You Are Known For (New York research)

    Understanding What You Are Known For (New York research)

    Timothy decides to repurpose the social research he did in New York to flip the question to interrogate what you are known for, and how the story you are known for can impact your influence and ultimately what you become. You can become intentional about engineering a link between your internal value and your perceived value, that will strengthen your networks and attract more opportunity.

    • 10 min
    The Science of Content Creation with NYU Prof. Alixandra Barasch

    The Science of Content Creation with NYU Prof. Alixandra Barasch

    Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.

    • 40 min
    Behavioural Design: Designing Change

    Behavioural Design: Designing Change

    Timothy Maurice speaks to Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change', and they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness.

    • 42 min
    A Neuroscience Professor’s Brain Power Short Course (Part 3 of 3)

    A Neuroscience Professor’s Brain Power Short Course (Part 3 of 3)

    Timothy Maurice interviews MIT Neuroscience Professor, Dr Tara Swart in a 3-part Brain Power series to help you get more out of your brain and apply the latest brain research to your personal brand and leadership journey. In this final episode, they share 5 simple strategies to boost your brain. Dr Swart is the author of best selling books, 'Neuroscience for Leadership' and 'The Source'. You will learn how to re-wire your brain, how to boost memory recall, be more creative and ultimately lead at a higher level.

    • 46 min
    A Neuroscience Professor’s Brain Power Short Course (Part 2 of 3)

    A Neuroscience Professor’s Brain Power Short Course (Part 2 of 3)

    In part 2 of this series, Timothy Maurice brings back MIT Neuroscience Professor, Dr Tara Swart, as she shares research and insight into subjects ranging from navigating diversity... to channeling your brain power during uncertain times. Dr Swart is a Neuroscientist and the author of bestselling books ‘Neuroscience for Leadership’ and ‘The Source’.

    • 12 min

Customer Reviews

4.7 out of 5
39 Ratings

39 Ratings

Zah-83 ,

Always interesting

Do yourself a favour and listen to this show. Timothy’s conversations will get you thinking differently. Real stories, real guests, real learning.

Thanks for the great content Tim, I’m looking forward to hearing more.

Tessa Quaker ,

The Perfect Dinner Party Guest!

I recently joked with Tim (at least he thought I was) that he is the perfect dinner party guest. He’s more than articulate, has an ease of expression that defies a beyond excellent command of the English language, and just always on point! He just continues to grow from strength to strength ! Worth a listen!

Zuangie23 ,

Happiness in the brain

This podcast allows you to self access and dives deeply into how we see happiness ,and also gives a suggestions and ways to experience more happiness on both mental and spiritual level. You can listen to the episodes 10 times and get different lessons each time. ⭐️

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