The Content Mavericks Club How To Play The Content Marketing Game

As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.
He also listens to lots of podcasts.
But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.
To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.


Support this podcast at — https://redcircle.com/contentmavericks/donations

As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.
He also listens to lots of podcasts.
But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.
To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.


Support this podcast at — https://redcircle.com/contentmavericks/donations

Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals.
So how would branding Liz Mosley expert use her own podcast to grow her freelance business?
Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact. 
The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.
Subscribe for fresh insights into successful content growth. New episode every Tuesday. 
Learn more and explore other episodes at contentmavericks.club
 
TOPICS COVERED
01:41 The Building Your Brand podcast - Audience and Reach
03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show
06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?
07:48 Securing sponsorship with Adobe and Flodesk
16:14 Re-purposing content - feeding the social media monster
22:04 The biggest podcast growth mechanism for Liz Mosley
28:57 Advice for podcasters looking for consistency and growth

SUPPORT THE SHOW
Join the Club - Get The Content Mavericks Club Newsletter
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
 
ABOUT LIZ MOSLEY
Liz Mosley is a graphic designer with over 15 years experience.
She now specialises in creating creative branding, animated GIFS and websites for small business owners.
She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.
Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.
Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world..
 
RESOURCES
Follow Liz Mosley: Instagram TiTok X YouTube LinkedIn
Visit Liz Mosley Design
Explore the Building Your Brand podcast
 
THE CONTENT MAVERICKS CLUB
The Content Mavericks Club webpage
Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
Connect with show host Jason Caffrey on LinkedIn
Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:
LinkedIn
Instagram
YouTube
TikTok
X
Pinterest
Check out Creative Kin to discover how to launch and grow your podcast.


Support this podcast at — https://redcircle.com/contentmavericks/donations

Genevieve Hassan has achieved what many podcasters and content creators dream of.
She has built her content creation into a full-time concern.
Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.
The show quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s.
Genevieve tells Jason Caffrey, CEO of podcast agency Creative Kin, how a distribution deal with Virgin Atlantic cemented the podcast’s success.
And how she runs a 7 million-view YouTube channel for her cats too.
Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.
Learn more, and explore other episodes at contentmavericks.club

SUPPORT THE SHOW
Join the Club - Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation

TOPICS COVERED
01:31 Six Seasons of Celebrity Catchup - show audience and reach
04:47 Winner of Best Film & TV Podcast and Independent Podcast of the Year
07:55 Booking Guests - Who Does Genevieve Bring On To Celebrity Catchup?
12:49 How To Prepare Interviews And Get The Best from Podcast Guests
16:21 A No-Video Podcast Promotion Strategy
18:35 Virgin Atlantic distribution - winning and renewing a commercial contract.
23:33 Teddy and Sushi - The 7 million-view Cat YouTube Channel
27:25 Takeaways for Indie podcasters from an award-winning creator

RESOURCES
Follow Genevieve Hassan: X LinkedIn
Explore the Celebrity Catchup: Life After That Thing I Did podcast
Celebrity Catchup on social: X Insta

THE CONTENT MAVERICKS CLUB
The Content Mavericks Club webpage
Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
Connect with show host Jason Caffrey on LinkedIn
Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:
LinkedIn
Instagram
YouTube
TikTok
X
Pinterest
Check out Creative Kin to discover how to launch and grow your podcast.


Support this podcast at — https://redcircle.com/contentmavericks/donations

How can a podcast drive lead generation for your business?

Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.

From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes.

Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.

Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.

Learn more and explore other episodes at contentmavericks.club

Get bonus content, early access to live events and a heads up on future guests when you subscribe to the Content Mavericks Club newsletter: contentmavericks.club/subscribe


SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation



THE GUEST

Amardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur's Handbook podcast and angel investor.

In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.

He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.

After he lost his father in 2022 Amardeep's focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs).



RESOURCES

https://www.thebaehq.com
https://www.linkedin.com/in/amardeepsparmar
https://www.hsbcinnovationbanking.com


TOPICS COVERED

00:03 Introduction

01:27 The BAE HQ: Connecting Entrepreneurs With Investors

02:39 Spinning The Network Wheel: The BAE HQ Connection Model

04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model

07:01 Creating Profitable Connects From Podcast Community

10:00 Converting Podcast Listeners Into Email Subscribers

11:48 Testing The BAE HQ podcast against goals

14:42 HSBC Innovation Banking sponsorship and growth ambitions

18:03 Why podcasting is the right tool for the job

21:26 How podcasts deepen relationships between host, listener and brand.

23:11 Booking podcast guests: get comfortable then shoot for the stars

28:56 What it's like to interview big-name founders

31:16 Amardeep Parmar's top benefits of podcasting for The BAE HQ



THE CONTENT MAVERICKS CLUB

https://www.creativekin.co.uk/content-mavericks-club

Tell us what you think in our 30-second feedback quiz:
https://contentmavericks.club/feedback

Support The Content Mavericks Club with a one-off donation: https://contentmavericks.club/support

Connect with Show Host Jason Caffrey:
https://www.linkedin.com/in/jason-caffrey/
https://twitter.com/jasoncaffrey

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels.

Launch and grow your podcast at https://creativekin.co.uk/launch







Connect with show host Jason Caffrey on LinkedIn

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

LinkedIn

Instagram

YouTube

TikTok

X

Pinterest

Check out Creative Kin to discover how to launch and grow your podcast.

Support this podcast at — https://redcircle.com/contentmavericks/donations

Who is listening to podcasts in the UK?
How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.

SUPPORT THE SHOW
Join the Club - Get The Content Mavericks Club Newsletter
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
 
ABOUT ADAM BOWIE
Adam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.

RESOURCES
Follow Adam Bowie: LinkedIn X Instagram YouTube
Visit Adam Bowie’s blog
Check out Adam’s deep dives into Ofcom Podcast Surveys
Explore Edison’s podcast research
 
TOPICS COVERED
00:56 UK podcast listener data - can it be trusted?
02:59 How many UK adults listen to podcasts regularly?
06:47 Which age group consumes the most podcasts in the UK?
07:28 Changing podcast listening habits
09:37 The unique way YouTube does podcasting
18:13 What UK listeners are doing while they listen to podcasts
22:09 How new technology has changed podcast listening
28:56 Niche no more: how podcasting is penetrating the mainstream

THE CONTENT MAVERICKS CLUB
The Content Mavericks Club webpage
Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
Connect with show host Jason Caffrey on LinkedIn
Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:
LinkedIn
Instagram
YouTube
TikTok
X
Pinterest
Check out Creative Kin to discover how to launch and grow your podcast.


Support this podcast at — https://redcircle.com/contentmavericks/donations