7 episodes

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

The DOC and the GURU Echocast Radio

    • Marketing

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
.
#Marketing #Media #Advertising #SouthAfrica #Podcast

    EP06: An Interview with Mathe Okaba, CEO of the ACA

    EP06: An Interview with Mathe Okaba, CEO of the ACA

    The Association for Communication and Advertising South Africa (ACA) is the official representative body of South Africa's advertising and communications profession.

    This week’s episode is a bit like something out of Dickens, "A Christmas Carol" as we unpack Creativity (the ghost of Advertising Past), Procurement (the ghost of Media Present) and Campaign Effectiveness (The Ghost of Marketing Future) with ACA CEO Mathe Okaba.

    If you don’t know your A from your E then you might want to tune in.
    And before the mother Grundy’s at the ARB get on our case that’s “know your Apex from your Effie”.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 33 min
    EP05: An Interview with Virginia Hollis, AdFocus Lifetime Achievement Award Winner

    EP05: An Interview with Virginia Hollis, AdFocus Lifetime Achievement Award Winner

    In every industry there are the unsung heroes; those individuals who tirelessly volunteer their time and efforts towards improving the sector, participating in industry associations and mentoring youngsters who are entering the field. Virginia Hollis is one of these unsung heroes and her recent AdFocus Lifetime Achievement Award has been well received across the entire spectrum of the media industry.

    Founder and owner of Magnetic Connection, a strategic communications company, Virginia has spent the majority of her career in media and in this week’s episode of the Doc and Guru Podcast Virginia Hollis shares her journey and her insights into the ebb and flow of the media industry fortunes.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 41 min
    EP04: An Interview with The Napsta about First Language Advertising

    EP04: An Interview with The Napsta about First Language Advertising

    Napoleon Masinga aka The Napsta might be better known as the King of Christian Comedy when he’s live on stage; but this time he’s live in studio with The Doc and The Guru. One of the industry amavulandlela, this young entrepreneur is determined to make some noise when it comes to producing locally created first language advertising. And that’s no joke!

    If you still think that Zulu or Afrikaans is a target market; or that you can’t go Gold in Cannes with locally nuanced radio. Then you need to listen to this episode as The Napsta talks about changing the face and the pace of advertising in Mzansi.

    Please note... this podcast is English. Siyaxolisa, Napsta!

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 34 min
    EP03: An Interview with David Blyth about Challenger Brands

    EP03: An Interview with David Blyth about Challenger Brands

    Challenger Brands... They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. In this episode, the Doc and the Guru chat to DAVID BLYTH from eatbigfish about Challenger Brands and their growth and impact in the South African market and also take a look at some of the brands eating big fish locally.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 24 min
    BONUS EPISODE: Black Friday... Fabulous idea or marketing hoax?

    BONUS EPISODE: Black Friday... Fabulous idea or marketing hoax?

    Black Friday is around the corner and the start of the usual debate around its place in the South African market. We'll be taking an in-depth look at the results of Black Friday once all the results are in but for now, we'd like YOUR opinion.

    Comment or weigh in on the debate on our Facebook page: www.facebook.com/DocGuruPodcast/ or on our LinkedIn posts. We look forward to your input!

    • 9 min
    EP02: An Interview with Ivan Moroke, CEO of Kantar South Africa

    EP02: An Interview with Ivan Moroke, CEO of Kantar South Africa

    2019 marks the second year that BrandZ has ranked the Top30 most valuable brands in South Africa. Although the total value of the BrandZ Top30 South African brands has declined -13% YoY they have still outperformed the JSE Top40 Index in 2019.

    In this episode, the Doc and the Guru tackle some of the key drivers for successful branding in South Africa with IVAN MOROKE CEO of Kantar South Africa.

    Can you balance Brand Purpose with Short-termism? If you really want your brand to be different will changing advertising agencies help? Or is it just a case of minding the UX gap?

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 32 min

Customer Reviews

CricketFan1970 ,

So much knowledge, so little time...

This podcast should become compulsory listening to anyone wanting to enter into marketing or media as a career... Great insight!

Pieterg100 ,

Well done

Great and knowledgeable team this, loved the first few episodes and looking forward to some more straight shooting over time. Thanks for sharing your views gents.

Vare1 ,

Great Marketing insights

Great insight from two great media gurus in the South African marketing and media industry. Love their candor

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