136 episodes

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

The DOC and the GURU Echocast Radio

    • Business
    • 4.9 • 7 Ratings

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
.
#Marketing #Media #Advertising #SouthAfrica #Podcast

    EP135: The Marketing Achievement Awards - Fanelwa Xhiphu

    EP135: The Marketing Achievement Awards - Fanelwa Xhiphu

    In our third episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Fanelwa Xhiphu, a Brand Manager at the Prestige Cosmetics Group.

    A self-described all-rounder, Fanelwa shares her marketing story with us that encompasses multiple markets across Sub-Saharan Africa, and includes managing global brands like Yves Saint Laurent, Dolce & Gabbana, Elie Saab, Elemis, OPI, and Philipp Plein and Chopard fragrances.

    We chat about strategy, digital, 360 degree campaigns, the commercial aspects of marketing, different media types, consumer behaviour and a whole lot more. She furthermore shares critical skills for marketers of today and into the future; never underestimate the value of on-the-job training/learning, be versatile and open to learning, work with other areas to understand the total business, and foster good relationships across the value chain (both internally and externally).

    This is another insightful The DOC & The GURU Podcast – as we wish Fanelwa, and the other finalists, all the best for the upcoming awards.
    And as a bonus, if you want to know what cologne Gordon wore to his matric dance, then this is the episode…

    #MarketingAchievementAwards #marketing #media #podcast

    • 29 min
    EP134: The Marketing Achievement Awards - Taryn Jankes

    EP134: The Marketing Achievement Awards - Taryn Jankes

    In our second episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Taryn Jankes, a Social Media Specialist at Discovery Ltd.

    In a very interesting half-hour, she shares about her ‘always-on’ journey at Discovery and how there’s ‘never a boring day’. So listen in to hear how the company values both young voices making an impact as well as the senior voices of leadership, as Taryn works alongside top leaders like Adrian Gore, Hylton Kallner and others on various social media platforms.
    Managing an entire ecosystem with authenticity and trust are huge attributes in messaging, as Discovery engages with the top thought leaders and exerts in their respective fields to provide timeous and accurate information to their customers, across all of their business units.

    This was evidenced and extremely impressive with their highly visible, national Covid-19 Drive to Vaccinate work over the past 2 years.
    We also look at transparency and the right amount of communication, media reporting models, analytics and optimising content, the Edelman Trust Barometer, and fighting against some social media algorithms that radically favour negative content over positive. Taryn furthermore shares critical skills for marketers of today and into the future; have the courage to try and to test – use various platforms to see how your own data works on them – and make more data-driven decisions.

    This is another insightful The DOC & The GURU Podcast – as we wish Taryn, and the other finalists, all the best for the upcoming awards.

    #MarketingAchievementAwards #marketing #media #podcast

    • 34 min
    EP133: The Marketing Achievement Awards - Jared Patel

    EP133: The Marketing Achievement Awards - Jared Patel

    This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.

    In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.

    As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).

    This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.

    #MarketingAchievementAwards #marketing #media #podcast

    • 38 min
    EP132: A thought provoking conversation with Gillian Rightford - Aren't you curious?

    EP132: A thought provoking conversation with Gillian Rightford - Aren't you curious?

    After watching 3 really bad TV ads in a row in 2007 Gillian Rightford - our guest on the Doc and Guru Podcast this week - resolved to help rid the world of bad advertising.

    Founded by Gillian that same year, Adtherapy offers a range of advertising and marketing services from consulting and skills development, to coaching and mentoring. All designed to drive creative excellence and better relationships between marketer and agency.
    Central to this offering is thought leadership which is the key to unlocking the Power of RX

    Better skills = better relationships = better results

    In this episode of The Doc and the Guru podcast we chat about Gillian’s latest venture – The School of Thought. Powered by the Mighty Networks app which is available on Apple and Android, the School of Thought is an online learning portal which offers members and content contributors access to latest in media and advertising thought leadership.

    The School of Thought offers a range of curated marketing and advertising content and even formal structured learning programmes. The learning portal covers a range of topics from Strategic Account Leadership to Principles of Design and Media strategy.

    So listen in to this episode of the Doc and Guru podcast and remember.
    Stay calm! Stay curious. And network.

    • 38 min
    EP131: Sometimes More is More - More Time and More Great Resources... More Results

    EP131: Sometimes More is More - More Time and More Great Resources... More Results

    We chat partnership, collaboration, synergy and a respect for time on this week’s The DOC & The GURU Podcast, as we welcome Wendy Bergsteedt, Group Head of Marketing at Coronation Fund Managers, and Independent Creative Consultant at Number 10, Ahmed Tilly.

    In another very insightful episode, we examine Coronation’s latest campaign – a nostalgic throw-back to lifestyle ads of the 80s. But we don’t only look at the work, that is great and doing really well; we examine the unique way in which Wendy brought together the best people to work in a truly collaborative manner alongside their lead agency, Ogilvy, to produce the campaign (with the starting secret - leave your ego at the door).

    Here they break the mould, challenge the industry advertising parity and a category convention by saying that ‘good things come to those who don’t wait to invest’. Whilst everyone else has been preaching patience and time, this campaign and its message is exactly the opposite; in order to live your best life, you don’t have time and need to display a sense of urgency.

    So, if you want to hear about being ‘Freshly Consistent’, along with other great marketing insights and lessons, don’t miss out to hear from two experts in their field on The DOC & The GURU Podcast.

    #marketing #media #collaboration #synergy

    • 37 min
    EP130: Nombini Mehlomakulu - Director of Ebony & Ivory Advertising Agency

    EP130: Nombini Mehlomakulu - Director of Ebony & Ivory Advertising Agency

    Our guest this week on the Doc and Guru podcast is Nombini Mehlomakulu who is a director of Ebony & Ivory Advertising Agency. Nombini is also the Managing Director of Lwazi Investment Capital - a Women’s Investment Holding Company which had made its first investment in the communications sector by taking a stake in Ebony & Ivory just before the Covid Pandemic.

    So 3 years later - and now over 50 years young and still going strong - Ebony & Ivory is South Africa’s oldest independent advertising agency.
    A strong advocate for local and regional nuance in communication, in this episode Nombini talks about the challenges and opportunities facing locally owned advertising agencies & the importance of ‘absolute ability’ in driving real creative transformation.

    Is there still a latent value in the full service agency offering? What does it take for the local agency to remain competitive in the big leagues?
    Listen in this week to The Doc and Guru Podcast and find out why Elon Musk would approve of the Ebony & Ivory approach to management, team building and balancing the WFH mindset with a fully integrated communications offering.

    • 38 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

KiwiNorm ,

So much knowledge, so little time...

This podcast should become compulsory listening to anyone wanting to enter into marketing or media as a career... Great insight!

Pieterg100 ,

Well done

Great and knowledgeable team this, loved the first few episodes and looking forward to some more straight shooting over time. Thanks for sharing your views gents.

Vare1 ,

Great Marketing insights

Great insight from two great media gurus in the South African marketing and media industry. Love their candor

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