61 episodes

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

The DOC and the GUR‪U‬ Echocast Radio

    • Marketing
    • 4.8 • 6 Ratings

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
.
#Marketing #Media #Advertising #SouthAfrica #Podcast

    EP60: Voted the Most Admired Creative Leader in SA 2020 - Peter Khoury (TBWA Hunt Lascaris)

    EP60: Voted the Most Admired Creative Leader in SA 2020 - Peter Khoury (TBWA Hunt Lascaris)

    On this episode of The DOC & The GURU Podcast, we chat with Peter Khoury, the Chief Creative Officer at TBWA Hunt Lascaris, and congratulate him on recently being voted the Most Admired Creative Leader in SA 2020 - AdFocus Industry Leader of the Year 2020 FM AdFocus Awards – Industry Leader: Peter Khoury (businesslive.co.za)

    In a very interesting interview we cover a host of topics that include; the nurturing and building of creative talent and high-performing teams, working on high-profile campaigns like the ‘WearItForMe’ mask initiative for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown, the way forward for creative agencies, how has work from home affected the creative process, traditional agencies vs consulting firms, the need for better and more open communications between all parties (agencies and clients) and advice for young creative talent coming into advertising.

    Don’t miss listening to and learning from the best creative leader in the business for free on The DOC & The GURU Podcast.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    #creative #advertising #marketing

    • 35 min
    EP59: Karin du Chenne - Chief Growth Officer Kantar AME – The global trends shaping media & communications.

    EP59: Karin du Chenne - Chief Growth Officer Kantar AME – The global trends shaping media & communications.

    As we enter 2021, the media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It's never easy to predict, and especially so this year.

    This week on The Doc and The Guru Podcast we chat with Karin du Chenne - Chief Growth Officer Kantar AME about the Kantar Media Trends and Predictions 2021 Report and the trends that will impact media and communications in 2021.

    The podcast explores key findings - from ACR (Automatic Content Recognition) to SVOD - that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.

    Want to know which global brand experienced the greatest worldwide sales growth during the Covid crisis? Find the key to developing a partnership mindset? Discover who's the real Silver Surfer and whether a TV rating really is a TV rating?

    Listen in and subscribe #free to The DocAndGuru Podcast and download your #free copy of the Kantar Media Trends and Predictions 2021 Report.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 36 min
    EP58: AFSTEREO - From Zero Tolerance to Content & Context Analysis

    EP58: AFSTEREO - From Zero Tolerance to Content & Context Analysis

    Zero tolerance for any form of ad-fraud is a cornerstone of the WFA Global Media Charter. There must be compensation for any and all forms of media non-delivery.

    Against that backdrop the need for third party verification would seem to be self-evident. And yet auditing and campaign tracking is by no means a ubiquitous practice.

    Is ad fraud and media non-delivery even an issue in South Africa?
    This week on The Doc and The Guru chat with Andrew McFarlane and Quentin Stewart from AFSTEREO. Established in 2004 AFSTEREO is a leading South African supplier of real-time radio, TV advertising and music tracking data to all facets of the #media, #marketing, #research and music industries.

    Listen and download #free this week’s The Doc and The Guru podcast as we explore the roots of tracking technology and more recent #digital innovations in strategic content and context evaluation.

    In the 60s we believed Marshall McLuhan when he said The Medium is the Message. In today’s platform-saturated media landscape we now realise that The Message is the Message.
    Proving that you’ve delivered an ad is non-negotiable.
    Proving that you delivered it to the right destination is the real communication challenge.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 33 min
    EP57: Actionable marketing and advertising insights for the South African market, and all things media and research

    EP57: Actionable marketing and advertising insights for the South African market, and all things media and research

    If AMPS MAPS PAMS RAMS and TAMS sound like old South African car license plates to you, then this week's The Doc and The Guru podcast is where you need to be as we chat with Nicola Baird Project Manager of MAPS about the release of the first wave of Marketing Research Foundation MRF MAPS database and Sifiso Palala CEO of Plus94 Research about the recent PAMRO online conference which unpacked the theme of Actionable insights for Africa.

    In this podcast we talk about actionable marketing and advertising insights for the South African market, and all things media and research. From SEM segmentation to the sustainability of face to face interviewing and the viability of passive audience measurement in Africa.

    What does the future hold for independent home-grown African research groups? Can they compete with the big players in a post Covid19 landscape where the high tech and online research formats challenge the sustainability of traditional face to face interviews.

    Not sure how the Plus94_MAPS face to face interview plays out in the real world? Check out the Plus94_MAPS link draw your own conclusions.

    Listen in and subscribe #free to the Doc and Guru podcast each week for more unique insights on #marketing #advertising and #media in South Africa.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    • 34 min
    EP56: The first online edition of Marketing to South African Consumers - James Lappeman

    EP56: The first online edition of Marketing to South African Consumers - James Lappeman

    Who said there's no such thing as a free lunch? Or even a free university sanctioned marketing textbook?

    In this week's The Doc and The Guru podcast we are joined by James Lappeman (PHD) Co-editor of the first online edition of Marketing to South African Consumers.

    Published by the UCT Liberty Institute of Marketing in collaboration with the Centre for Innovation in Learning and Teaching at the University of Cape Town and the International Development Research Centre, Ottawa, Canada this edition of Marketing to South African Consumers is available as a free download. Just click on the link.

    Marketing to South African Consumers is written by marketing academics, professionals and students and is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.

    Listen and #subscribe #free to The Doc and The Guru as we chat with James Lappeman about some of the highlights of the book and how UCT Liberty Institute of Marketing is preparing marketers for the challenges that we face in a digital post #Covid19 landscape.

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    #marketing #UCT #southafricanconsumer

    • 32 min
    EP55: The South Africa we all want to live in - Ryland Fisher

    EP55: The South Africa we all want to live in - Ryland Fisher

    This week on The Doc and The Guru Podcast we chat with iconic editor, journalist, columnist and author Ryland Fisher about the newly published book of the same name The South Africa we all want to live in. https://booklounge.co.za/product/the-south-africa-we-want-to-live-in-compiled-by-ryland-fisher/

    One of the pioneers of community journalism in the 1980s Ryland is passionate the role of media in social transformation. As the convener of judges for the Vodacom Journalist of the Year Awards and a judge on the Standard Bank Sikuvile Journalism Awards there is nobody better qualified than our guest this week to talk about positive transformation. And the journey we all need to take on the road to a better South Africa. .

    Ryland’s first book, Making the Media Work for You (2002), provided unique insights into the media industry. In 2007 his book Race achieved global recognition for its contribution to dealing with race and racism in post-apartheid South Africa.

    The first ever Community Chest published book, The South Africa We Want To Live In, compiled and edited by this week’s guest on The Doc and The Guru Podcast unpacks the often robust, thought-provoking and sometimes controversial steps we need to take to get beyond ticking the boxes.

    When it comes to transformation, if you’re still asking the question “what can I do” then this podcast is just right for you.
    Join us on The Doc and The Guru available on all your favourite podcasting platforms.https://band.link/DocGuru

    This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

    #communityjournalism #transformation #media

    • 35 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

CricketFan1970 ,

So much knowledge, so little time...

This podcast should become compulsory listening to anyone wanting to enter into marketing or media as a career... Great insight!

Pieterg100 ,

Well done

Great and knowledgeable team this, loved the first few episodes and looking forward to some more straight shooting over time. Thanks for sharing your views gents.

Vare1 ,

Great Marketing insights

Great insight from two great media gurus in the South African marketing and media industry. Love their candor

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