35 min

The future of AI-driven branding - with Paula Saertini The Think WTF Podcast

    • Business

Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and - well you get the idea.

So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?

Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and - well you get the idea.

So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?

35 min

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