The Law Firm Marketing Minute Spotlight Branding

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in to save those in need, then think again! You still are important, don't get me wrong! You j...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this can absolutely level up your law firm's marketing!...

Did you like this episode? Dislike it? Did you like this episode? Dislike it?🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect:The power of video content explainedWhat video content can give to your audience☝️T...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top. When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect:The difference each plays in humanizing your law firmWhy it is important to strike that balance☝️The 2024 Legal Marketing Trends Repo...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and the role it plays in growing your law firm! 👉Here's what you can expect:The first step you need ...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in this so much that we use it ourselves!👉Here's what you can expect:How you can get a lot from giving a lotThe...