489 episodes

Welcome to the Marketing Secrets podcast!

This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

The Marketing Secrets Show Russell Brunson

    • Business
    • 4.8 • 6 Ratings

Welcome to the Marketing Secrets podcast!

This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

    ROR - It’s Not Who You Know, It’s Who Knows You (2 of 3)

    ROR - It’s Not Who You Know, It’s Who Knows You (2 of 3)

    In part 2 of this special 3 part series, you get to hear more of Russell’s presentation at the ROR (Return on Relationships) Symposium! In this half, Russell explains how you should provide value to people before you ask them for anything. Enjoy the second half of this keynote presentation, and don’t forget to check out RORUniversity.com to learn more!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
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    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    Hey, what's up everybody? This is Russell. Welcome back to the Marketing Seekers Podcast. I hope you enjoyed the last episode for my keynote presentation at Christopher Vos' ROR Symposium. So far, in the episode number one, I had a chance to talk us through some of the history and the background of how we started building our business and I'm excited this next episode's going to be the second half of my keynote presentation. I hope you enjoy.
    And then afterwards, the third episode, we're actually going to, I opened up some Q & A and we had a really good time doing some of that as well. That'll be the third episode, so this episode would be the last half of my keynote presentation. I hope you enjoy it. Again, if you want to go deeper with Christopher Vos, make sure you go to roruniversity.com and get on his list, read his stuff, listen to what he is doing because he is helping a lot of people to build businesses by using relationships and really understanding how to do the stuff we talk about. I talked about Dream 100 in the Traffic Secrets book. This is what he's talking at a much deeper, much more powerful level.
    With that said, I'm going to cue up the theme song and when we come back, you'll have a chance to listen to second half of my keynote from the ROR Symposium.
    Okay. Now, I'll tell a side story because it popped in my head right now and that's what I do, right? About the time, it was after Joe Vitale promoted me, I had a list with certain sites and then I got a phone call from a guy named Tellman Knudson. Anybody here know who Tellman is? Tellman used to be big at our space. He shifted it over to more hypnosis, personal development space.
    But Tellman messaged me on the phone. He was like, "Hey, Russell, I had this idea. I'm building or I'm interviewing all these people and," I can't remember, "I'm going to interview you for an hour about a topic and then I'm going to put it behind the squeeze page and then everyone's going to promote the squeeze page. People are going to join my list, they'll get your interview and all the other interviews." And I was like, Uh, okay, I think that's the worst idea ever." He's like, "What do you mean?" I'm like, "I'm not going to email my list to your squeeze page so they can opt in and join your list to get my free interview. I'll just give them my free interview. Why would I do that? It does it make any logical sense." He's like, "Well, everyone's going to promote it and that way, everybody, everybody's lists, people from other lists will see you as well and it's going to be the huge thing for you." I was like, "Dude, that's the stupidest idea ever. No. No." I told him no, flat out, I was like, "This is never going to work, but good luck in your future," and I hung up, right?
    I was nice because on my DISC profile, I'm a high S, so I can't be mean to people. So I was like, "Okay, well, sorry." Anyway, so that happens and then fast forward three months later, all of a sudden, in one day, I get emails from everybody, Joe Vitale, the Nitro Marketing guys, all the people who are the biggest of the time, emails from everybody and I open up and it's like, "There's this guy named Tellman Knutson, the interview is on his ListBuilder and you should go check it out."
    And I clicked on it and went to, it was called listcrusade.com, it was his site, I went to listcrusade.com and sure enough, there's an opt-in to get all these interviews and I opted in and there's all these p

    • 22 min
    What's Your Return On Relationship...? (1 of 3)

    What's Your Return On Relationship...? (1 of 3)

    On this special 3 part series, you get to hear Russell’s presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now.
    And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives.
    If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation.
    As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da.
    But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be somet

    • 29 min
    Rapid-Fire Q&A With My FunnelHackers!

    Rapid-Fire Q&A With My FunnelHackers!

    See if your question got answered live!
    Hit me up on IG! @russellbrunson
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    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one?
    Josh Forti:
    Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions.
    Russell:
    There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live.
    Josh:
    And called out. We called out some people.
    Russell:
    It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let’s queue up the theme song and we'll get right back with some Q and As.
    Josh:
    All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours.
    So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good?
    Russell:
    That'd be fun. Let's do it.
    Josh:
    All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice?
    And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too.
    But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they h

    • 29 min
    The MOST Important Part of the Funnel (I Guarantee it’s NOT What You Think!)

    The MOST Important Part of the Funnel (I Guarantee it’s NOT What You Think!)

    What is the future of funnels...? With meta-verse coming, what should we be focused on now!?
    Hit me up on IG! @russellbrunson
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    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man?
    Josh Forti:
    I'm doing awesome, man. How are you?
    Russell:
    Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it?
    Josh:
    Yeah, it did, a little bit. It was super good.
    Russell:
    …because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy.
    Josh:
    It's tough.
    Russell:
    It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to learn about. And hopefully, it'll help you guys with all your funnels, no matter if you're running a webinar funnel, or a book funnel, or a challenge funnel, or whatever, doesn't really matter. This principle, you can overlay on top of all of them and it'll make them all better. So, that said, should we queue up the theme song?
    Josh:
    Let's do it.
    Russell:
    Let's go.
    Josh:
    Now we got to move into.. I want to move into funnels, dude. This is a topic that continued to come up. So kind of a back story. When we're preparing for this episode, guys like, Russell hit me up and was like, "Do you want to do a podcast together?" And I was like, "Yeah, what do you want to do it on?" He's like, "I don't know, find something." And I'm like, "oh, all right." And so-
    Russell:
    "You tell me."
    Josh:
    I do what I all always do and I go to the community and I'm like, if the community tells me... I loved Poland's presentation at Funnel Hacking Live it's like, "Ask, go ask your community. What did they tell you?" And so, that's what we did. I went to my Facebook group and I went on my Instagram and luckily, I have a pretty engaged following that will give us lots of feedback back. And this theme that kept coming up was funnels. And obviously, this is your world. But it was interesting because I've been talking with several different higher level people that are like, "How are all the funnels, they made tens of millions of dollars or whatever?"
    And it's like, "This funnel's not really working anymore. This funnel's kind of working here. This type of funnel is working." And so there's like, I feel like we're in this phase of funnels are almost evolving, where it used to be that you could run an ad to a webinar and sell a 9.97 product, and make a million bucks, and high profit margins, and you can make it work. But I was talking to Dan Henry the other day and he's like, "Dude, I can't even make that work anymore." And he's like, "And I'm brilliant at ads." And like Sam Ovens, I was talking to him the other day-
    Russell:
    Dan Henry, "I know everything." I love Dan.
    Josh:
    And Sam Ovens was like, "Man, we're probably going to shut down our front-end $2,000 program and we're going to transition up and evolve the way we do funnels." And so, funnels are the thing, obviously. They're going to be around forever, they've been around forever, you popularized them. But I want to go and take this into two parts and see where this goes.
    But number one, what is the foundation of funnels? What are the things that like... it doesn't matter how it's executed, the funnel itself, this is the thing that works. Because I think a lot of people get confused that...
    Whenever I talk to a lot of my students that are building funnels, they're like, "Should I do this type or this?" And I'm like, "The core essence of funnels doesn't change," so what are the core essence of funnels?
    And then two, what is the future of what that looks like rolled out with t

    • 31 min
    What's the ACTUAL ROI from Podcasting (Answer Will SHOCK You!)

    What's the ACTUAL ROI from Podcasting (Answer Will SHOCK You!)

    With everything we have to do... does podcasting really make sense?
    Hit me up on IG! @russellbrunson
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    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good.
    Josh Forti:
    Yeah. We talked all about podcasting, why podcasting is important.
    Russell:
    Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and how to find your best buyers from it. I hope you guys enjoy this episode. We'll cue up the theme song, and we'll be right back.
    What's up, everybody? Welcome back to the Marketing Secrets Podcast. Like I said today, the next actually couple episodes, I've got a guest host with me, which I'm pumped for. We actually did two podcasts. Well, technically, they were podcasts episodes for your podcast, right?
    Josh:
    Yeah.
    Russell:
    And I ripped them off for my podcast because they turned out so good. One is after the Atlas Shrugged book, Josh Forti flew out, and we did... How long? We went for...
    Josh:
    It was three and three and a half hours. Yeah.
    Russell:
    Three hours. Yeah.
    Josh:
    Three and a half hours, yeah.
    Russell:
    Going deep into Atlas Shrugged, which was really fascinating. I actually just reread it recently, so if you want to do Round Two, we should totally do that. And then, after I read Atwood and the devil book, I freaked out, and then Josh flew out and we did one there. So you guys who have been listening to the podcast are familiar with him and his voice. But I asked him, I love doing the podcast, but sometimes I fall behind, and my brother who does our podcast settings, "Russell, any episode today?" I'm like, "Huh." I don't even know what to think. I want someone to help come up with ideas so it's not just me. And so Josh went out to the community, asked a bunch of questions and the next couple episodes are going to be some fun conversations. So I'm pumped, man. And thank you for doing this. I know this you're doing this pro bono to hang out and just to help me out, so I appreciate that. And I'm excited to find out what people want to know about.
    Josh:
    Yeah, for sure. I love podcasting. That's my life. If I could do one thing, it would just be, have a show that we just talk all the time. So this is fun for me. It's like asking you to come hang out and geek out about funnels. So I'm super excited, though. It's going to be super cool, and dive in further, and pick your brain, and open up a new world that I don't think a lot of people get to see.
    Russell:
    Yeah. It's interesting, because I feel that when it's me doing my own podcast, I pick a topic, I go into it. But it's fun when... Yesterday I had a chance to speak at a virtual event thing, and I did my thing and in the end people ask questions. It just opens up a different side that you don't normally do. And so I don't do a lot of Q&A stuff. So I'm excited to...
    Josh:
    Yeah. It's interesting.
    Russell:
    And maybe this is the only time we do this. Maybe it's a huge train wreck, and this is the only time it happens. Or maybe it becomes a thing. We'll find out.
    Josh:
    We'll try to make it not a train wreck. We'll try. We'll do our very best. I think one of the big things though that I want to start with and kick this whole thing off is why you spend so much time with podcasting. Because here's the thing, man. You're rich. We all know it. You don't

    • 30 min
    Marketing Secrets From An Auctioneer

    Marketing Secrets From An Auctioneer

    Cool things I witnessed at a recent fundraiser for my boys’ wrestling.
    Hit me up on IG! @russellbrunson
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    ---Transcript---
    What's up everybody. This is Russell. I just jumped in the Tesla. I'm going to drive into the office and I got something cool I want to share with you. We had a chance to go to a wrestling auction this week and some of the salesmanship and marketing principles that I saw were amazing. And so I want to talk through them and how you can apply them to your business. Hey, everybody. Welcome back. I hope you guys are excited. I've had a good week this week. I'm working on some fun projects with the mushifying of Dan Kennedy’s company with ClickFunnels and a new offers coming out and a bunch of stuff. And so I wake up every morning at five this week and I've been excited and got a lot of work done. It's been good. You know the feeling like when you're excited about something, how much easier it is to wake up and do the thing? It's been a while since I felt that way.
    In fact, I was last night, I was thinking like, when was the last time I was this excited about working on something in the business. And if I'm honest with myself, it was when the traffic secret book launch, which is man almost like two years ago now, is that right? A year and a half ago. Anyway. So anyway, it just feels good to be doing something fun. So hopefully all you guys have got something fun you're working on, because it just makes everything else better anyway. Okay. So as you guys know, I'm a wrestler. My ears are all cauliflowered up and my kids, some of them like wrestling, some hate wrestling, but I've got one stronghold who loves wrestling. And so, which is great. And so we went to the wrestling banquet this year where they were raising money for the wrestling team.
    And so we were there ready to support and help donate money so that the team can get the stuff we need to be a good team. And I also help coach. So I'm one of the coaches too. But anyway, we go to the wrestling banquet and in the past they used to do a spaghetti feed. They have spaghetti, everyone come, the wrestlers serve the people and they'd have like a silent auction. And I think they said the best year ever was like $6,000 raised. I think the average year is like four or 5,000. So that's kind of the context of where we're starting at. So this time around they met one of the coaches, the coach's wife or someone met these guys who do auctions. They were an auction company and would basically go up there and instead of just like having silent auction where people bid on stuff, that's like an auctioneer up top.
    And he's like doing the, yeah, can I get five? Can I get five? All that kind of stuff like they do, right. And so it was weird because it was in a bar so they didn't invite kids. It just the parents. So first we kind of like, this is weird. Like I don't know how it's going to work. Like they still had silent auction and we bid on some things, whatever. And then we had dinner and then after dinner they had the auctioneers get up and start the process.
    And this is where the marketing gold started happening. And as a marketing nerd that I am, I was just like freaking out like watching the process and how they did it and how they were able to get the room excited about giving up money and spoiler alert when it was all said and done, they raised almost $40,000 for wrestling. So yeah like, yeah, a lot. And that's not counting we gave extra donations on top. That's just like the rest of the people, right. Which was really, really cool. And so a couple of things, the first thing they did, the auctioneers got up there. The first thing they do is they had to build a rapport with the audience. Because by default you're like, oh, these guys are going to sell me something. And so there's no rapport. So they get up there and they start telling their stories, who they are and

    • 13 min

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