135 episodes

A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.

The Rebranded Teacher Lauren Fulton - The Rebranded Teacher

    • Business

A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.

    Revolutionizing TPT Sales Using Canva with Teresa Kwant

    Revolutionizing TPT Sales Using Canva with Teresa Kwant

    Unlock the potential of Canva to elevate your educational resource game on Teachers Pay Teachers, as Teresa Kwant, a TPT expert, joins me to share invaluable design insights. Imagine transforming your teaching materials with the click of a button—Teresa unveils the secrets to doing just that while ensuring your content is flat, secure, and ready to sell. As we navigate Canva's licensing landscape, you'll also discover how to harness the power of its brand kit to maintain a consistent and professional look across all your creations. Whether you're considering the shift from PowerPoint or simply refining your Canva prowess, this episode is teeming with strategies to boost your TPT business.

    Step into the future of content creation with Canva's Magic Studio's AI tools, where Magic Write and Magic Video await to revolutionize how you craft your products. I'll walk you through my own experience with Magic Video, demonstrating how you can produce captivating product videos that could skyrocket your conversion rates. We'll also tackle the art of tailoring video previews to your audience, ensuring they're the perfect length to engage and convert. Teresa and I offer practical tips for a seamless transition to Canva, positioning you to take full advantage of this intuitive platform. Tune in for a wealth of knowledge that will not only inspire but also equip you with the tools to thrive as a creator on Teachers Pay Teachers.

    Get Your Tickets to Teacher Seller's Summit!
    https://rebrandedteacher.kartra.com/page/hM1199

    Teresa's Website:
    https://teresakwant.com/

    Teresa's Instagram:
    https://www.instagram.com/teresakwant/

    Teresa's Teachers Pay Teachers Store:
    https://www.teacherspayteachers.com/Store/Teresa-Kwant

    • 15 min
    Strategies for Creating an Engaging Membership for Teacher Authors with Farrah Henley

    Strategies for Creating an Engaging Membership for Teacher Authors with Farrah Henley

    Unlock the potential of a successful teacher business with the wisdom of Farrah Henley, our remarkable guest this week. Transitioning from a dedicated educator to a flourishing business owner, Farrah exemplifies the transformative journey of leveraging marketing strategies to amplify sales on Teachers Pay Teachers. Dive into the essentials of maintaining a vibrant membership model as we dissect the nuances that keep an audience engaged and invested. Farrah's candid sharing and my own insights serve as a compass for teacher entrepreneurs aiming to navigate the waters of sustainability and growth in the competitive realm of educational resources.

    Have you ever wondered about the delicate balance required to prevent spreading yourself too thin while building your entrepreneurial dreams? This episode hones in on the mastery of one's niche and the critical importance of establishing a strong foundation before expanding your reach. With a clear differentiation between memberships and subscription services, we provide hands-on examples to illustrate these concepts, ensuring that you can confidently approach expanding your offerings with a focused strategy.

    Reflecting on the resilience needed to weather the storms of unpredictable business cycles, I open up about overcoming periods of no sales and the strategic pivots that fueled my growth. We compare the intricate dynamics of memberships and subscriptions, highlighting how my own Learning Centers Made Easy evolved from a simple offering to a full-fledged community. For those with their sights set on long-term stability and success, this episode is a vault of strategies and experiences that will empower and inspire your venture in the educational business landscape. Join us and imbibe the lessons that Farrah and I have learned on our distinct yet converging paths to entrepreneurship.

    Get Your Tickets to Teacher Seller's Summit!
    https://rebrandedteacher.kartra.com/page/hM1199

    Farrah's Website:
    https://farrahhenley.com/

    Farrah's Instagram - Farrah Henley Education
    https://www.instagram.com/farrahhenleyeducation/

    Farrah's Instagram - Teacher Business Society
    https://www.instagram.com/teacherbusinesssociety/?locale=en-US

    Farrah's Teacher Business Society Website:
    https://farrahhenleycoaching.com/

    Farrah's Teacher Business Society Podcast:
    https://teacherbusinesssociety.com/podcast

    • 34 min
    Transforming a Teaching Business with Instagram Success with Melody Munch

    Transforming a Teaching Business with Instagram Success with Melody Munch

    Discover how a dash of creativity and an Instagram account sparked an educational revolution for Melody from Mrs. Munch's Munchkins, who joins us to recount her metamorphosis from classroom teacher to full time TPT author. Her tale unfolds as we explore the serendipitous Instagram interactions that led to the creation of sought-after TPT resources, proving that sharing your passion can indeed lead to prosperity. Melody's vibrant story is an emblem of how seizing the opportunities presented by social media could be the catalyst for an entrepreneurial leap.

    This episode peels back the curtain on the ever-changing world of Instagram marketing, revealing the integral role of storytelling, authenticity, and audience engagement in the ascent of content creators. As we dissect the strategies and nuances of building a compelling digital presence, you'll learn why consistency and adaptability are your allies in the Instagram arena. We also tackle the practicalities of leveraging Instagram's marketing potential without breaking the bank, providing a beacon for newcomers and seasoned creators alike.

    Embarking on a journey from the classroom to the digital domain of educational resource creation brings its own set of challenges and rewards. We candidly share our strategies for maintaining a strong connection with the teaching community while navigating this transition. The discussion culminates with insights into the upcoming Teacher Seller Summit, where Melody will be sharing her expertise among a bevy of distinguished presenters, offering invaluable guidance for educators looking to enrich their classrooms and expand their businesses. Join us for an episode brimming with inspiration and actionable advice, perfect for anyone with a heart for education and an eye for opportunity.

    Get Your Teacher Seller's Summit Tickets Here!
    https://laurenfulton.krtra.com/t/GCAZVNWw1Ka4

    Melody's Instagram
    https://www.instagram.com/mrsmunchsmunchkins/?hl=en

    Melody's Teachers Pay Teachers Store
    https://www.teacherspayteachers.com/Store/Mrs-Munchs-Munchkins

    Melody's Website
    https://mrsmunchsmunchkins.com/

    • 25 min
    Email Marketing Wisdom for Teacherpreneurs from Melissa Seideman

    Email Marketing Wisdom for Teacherpreneurs from Melissa Seideman

    Unlock the secrets of email marketing success with Melissa Seideman, our special guest and email marketing maestro! Together, we're unveiling the strategies that teacher entrepreneurs need to amplify their Teachers Pay Teachers sales. Melissa shares her top organic growth hacks, including the clever use of social media to automate content delivery and the savvy approach to creating lead magnets from existing resources. These aren't just theoretical ideas; they are practical, actionable steps that will attract and retain the customers you're aiming for while setting the groundwork for future upselling opportunities.

    Building a strong email sender reputation is a game-changer, and this episode is where you'll find out how to do it. With Melissa's guidance, we look at the smart transition from free to paid email services, demystify domain authentication, and reveal how those moves enhance your credibility. She also busts some myths about sender reputation resets and highlights the importance of engaging your most attentive subscribers through segmenting your email list. By following Melissa's advice on maintaining consistency in your email schedule, you'll be keeping your emails out of the spam folder and in front of eager eyes.

    Say goodbye to outdated email lists and hello to pristine subscriber engagement! Melissa doesn't shy away from the tougher aspects of email marketing, like the emotional side of pruning your list. We talk about the strategy behind re-engaging recent subscribers, when and how to say farewell to inactive ones, and the surprising power of breakup emails. We wrap up by venturing into the evolution of email marketing through collaboration events and resource sharing among teacher sellers. Whether it's template memberships or mastermind groups, this episode is packed with resources to elevate your email marketing game, so don't miss out on connecting with Melissa for more golden nuggets of wisdom.

    Get Your Teacher Seller's Summit Tickets Here!
    https://laurenfulton.krtra.com/t/GCAZVNWw1Ka4

    Melissa's Website - Not Another VA
    https://notanothervirtualassistant.com/

    Melissa's Facebook Page
    https://www.facebook.com/p/Not-Another-Virtual-Assistant-100086490953841/

    Melissa's Instagram
    https://www.instagram.com/notanotherva/reels/

    Melissa's Teachers Pay Teachers Store
    https://www.teacherspayteachers.com/Store/Not-Another-Virtual-Assistant

    • 26 min
    Mastering the TPT Marketplace: SherrI Miller's Journey to Success on Teachers Pay Teachers and Productivity Insights

    Mastering the TPT Marketplace: SherrI Miller's Journey to Success on Teachers Pay Teachers and Productivity Insights

    Unlock the strategies that transformed Sherri Miller from a classroom tech expert to a digital education powerhouse on Teachers Pay Teachers. In our latest episode, Sherri spills the secrets to her decade-long journey and her remarkable ability to pivot her business model to ride the wave of demand for both digital and print resources during a global pandemic. Her forward-thinking approach to revamping her TPT store  illuminates a path for online entrepreneurs seeking growth and resilience.

    Dive headfirst into the art of productivity as we dissect the 'seasons' method of content creation, a game-changer for those looking to avoid burnout while juggling multiple projects. Sherri and I lay out actionable advice for balancing the creation of new TPT products with the essential task of revising older content. By employing a strategic revision ratio and leveraging sales data to prioritize updates, we demonstrate how you can streamline your workflow, amplify your output, and keep your digital storefront fresh and competitive. Prepare to have your mind decluttered and your efficiency supercharged after tuning in to our conversation.

    Watch Sherri's Store Audit:
    https://youtu.be/AolWVAWJzOU

    Sherri's Teachers Pay Teachers Store:
    https://www.teacherspayteachers.com/Store/Sherri-Miller-8867

    Sherri's Instagram:
    https://www.instagram.com/sherrimillervt

    • 23 min
    Juggling Teaching, Parenthood, and a Thriving TPT Business: Coaching Call with Rebeca Fox

    Juggling Teaching, Parenthood, and a Thriving TPT Business: Coaching Call with Rebeca Fox

    Ever feel like you're spinning too many plates? Join us for a coaching call that peels back the curtain on the intricate dance of balancing a bustling teaching career, parenthood, and an online business venture. We dissect Rebeca's unique approach to creating indispensable resources for her librarian peers and plot her course towards conquering the world of Teachers Pay Teachers.

    Strap in for a deep dive into the strategies that will skyrocket your TPT store's efficiency in the coming year. As we wade through the importance of crafting solid templates and the wisdom in the creation of a select few resources, you'll learn how to avoid stretching yourself too thin. Whether you're considering doubling down on a specific product line or bundling up your best offerings, this episode is brimming with tips to help you navigate the creation process with finesse. We also crack open the email marketing treasure chest for TPT store owners, weighing the benefits of an early start against the draw of joint events. Perfect for those looking to make their mark while keeping their sanity intact, this episode is your playbook for thriving in the TPT marketplace.

    Rebeca's Store Audit on YouTube:
    https://youtu.be/m1hp6OQP5sk

    Rebeca's Teachers Pay Teachers Store: The Fox Reads
    https://www.teacherspayteachers.com/Store/The-Fox-Reads

    Rebeca's Instagram
    https://www.instagram.com/the.fox.reads

    • 23 min

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