The Small Business Big Marketing Podcast with Timbo Reid Tim Reid

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

A little more about Tuscan Butcher Dario Cecchini ...

I‘m so excited (and honoured) to bring you this interview.

Dario Cecchini is an eighth generation butcher based in the small Tuscan town of Panzano, Italy. Population 1,152.

I discovered him last month when Sarah and I googled fun things to do in Tuscany, and one travel blogger was adamant that a visit to Dario’s butcher shop was an absolute must! In fact, the blogger went on to say that not only should you visit his shop, but you should absolutely book a seat at his now famous long-table lunch or dinner that he holds every day on the first floor of his shop. Six courses of the beast with all the Chianti and Grappa you can drink for fifty Euro.

At that point they had my attention as both Sare and I love a good feed at a long table. Who doesn’t?!

So we try to book online but there’s no spots left.

Instead, we rolled up one morning about 9:00 AM and that’s where the fun began. Allow me to paint the picture.

Dario’s butcher shop is in a non-descript side street of Panzano, nestled in between a souvenir shop and the local post office. If it weren’t for AC/DC and Andrea Boccelli playing at full volume on high-rotation, or waiters offering you a free glass (or four) of Chianti as you wandered past, you would be excused for walking straight by. 

Yep, you heard right, a butcher's shop playing Acca Dacca and opera, and serving free wine at 9AM on a weekday! This happens everyday of the year BTW, except Xmas Day!

After a quick tipple out on the street, Sare and I wandered into Dario’s butcher shop where we were warmly greeted by Grant, a friendly Scottish fellow who acted as a sort of Maitre d. Yep, a butcher's shop with  a maitre D! He welcomed us, asked where we were from and suggested we make ourselves at home, at which point I asked him (trying to hide my desperation) if there were a couple of seats left for the day’s long lunch. Miraculously there were, so after paying our fifty euro each at the booking office up the road (yep, a butcher’s shop with a booking office!), we settled into a couple more Chiantis and got talking to some of the other 170 people (from all over the world) who we’d be joining at the long table!

I then laid eyes on the great man himself. There he was, standing behind his chopping board that his great, great, great, great, great, great grandfather had worked on, surrounded by the most amazing cuts of meat, cleaver in hand; eighth generation butcher Dario Cecchini dressed in all his finery, finished off with an impressive handle-bar moustache.

So what’s the first thing Timbo the Tourist does? Ask for a photo of course! At which point Dario puts his arm around me, stuck his chest out like the proud butcher he is, and the first selfie of many was taken. 

After a couple more glasses of Chianti, midday swung round and we were ushered upstairs to a room full of long tables, and a roaring BBQ of hot coals ready to cook the first of six meaty courses. 

Now, I could go on and tell you about what an amazing lunch it was. How incredible the staff were at creating an unforgettable experience. How tasty the various courses were. How much fun it was sitting between and getting not-so-quietly drunk with folk from all over the world. Or how at one point, Dario comes out to thank everyone and yells out Carne Diem at the top of his voice … that’s his take on the Latin Carpe Diem (AKA Seize the day). 

However, I’m sure you get the picture; plus if you’re a Member of my Patreon then you can watch a video of it over at Patreon.com/Marketi

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

A little more about blogger Tim Denning ...


Here's Tim Denning's official website
He's written online for the last 9 years straight
He has 312,000 followers on Medium
503,000 followers on LinkedIn
140,000 email subscribers
22,000+ Twitter followers
Tens of thousands of hits to his website every month
And he's built “Bad-Assery Academy” with thousands of successful students (3rd time lucky)

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.
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Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.

A little more about Zip Zap Charger founder Bailey Paige ...

20 year-old entrepreneur Bailey Page’s business adventure began at the end of a night out with some mates when his iPhone ran out of juice. Trying to order an Uber ride home and not carrying a phone charger with him, he was left stranded with a big walk ahead of him.

 

Waking up the next morning, a little worse for wear, Bailey decides to solve the problem and the Zip Zap Mobile Charger was born; which unbelievably was a global first! Like how had no-one invented a cordless phone charger?! 

 

So sit back as Bailey (now 22) shares how, without any technology or manufacturing experience whatsoever, went from idea to finished product, how he found a manufacturer who shared his vision and successfully navigated the treacherous waters of production, the mistakes he made along the way, as well as the challenges of developing a product to work in the Apple ecosystem.

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Book Tim Reid to speak or emcee at your next business event

 

As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.
See omnystudio.com/listener for privacy information.

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Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about 4 Ingredients founder Kim McCosker ... If you're a long time listener then you’ll have heard me say multiple times that a book is a business card on steroids.

It positions you as an expert, it’s a wonderful way to get that mountain of knowledge you’re standing on out of your head and on to paper, plus it builds trust and credibility with your prospects and customers.

I’ve experienced this myself with my own book The Boomerang Effect. Whilst the sale of some 7,500 copies didn’t make me rich, it’s been responsible for getting me well over one hundred keynote speaking gigs over the years. Books can be such an amazing marketing channel.

And if you have any limiting beliefs around becoming an author please put them aside for the duration of this chat with today’s special guest.

Her name is Kim McCosker, she’s the founder of 4 Ingredients and the creator of tens of thousands of recipes, all with four ingredients or less. She’s also the author of 42 self-published cookbooks of which she has sold over nine million copies. 

Off the back of her self-publishing success, she’s got an eCommerce store, a beautifully shot YouTube channel (don’t watch it if you’re hungry!), and she’s just released The Easiest Cooking Show Ever on Foxtel.

So pen and paper at the ready folks as Kim takes us inside the world of self-publishing. I started off by asking her what made her think the world needed another cookbook!

Businesses that make this podcast possible - Please support them

DELL Technologies - Small business IT solutions

Book Tim Reid to speak or emcee at your next business event

As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.
See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing

In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It’s a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about World Surfing Champion Layne Beachley... Today you and I meet world #1 surfer Layne Beachley who’s regarded as the most successful surfer ever! Layne’s dedication to success saw her as the only surfer, male or female, to claim six consecutive world titles. She went on to win a seventh before retiring in 2008. In 2015 she was awarded the Order of Australia, the highest recognition one can receive for distinguished service of the highest degree to Australia or humanity at large.

Amongst other endeavours, Layne is now Chairperson of Surfing Australia, and a motivational, keynote speaker sharing her stories about achieving success, overcoming challenges and maintaining a winning mindset. She’s also the founder of the Awake Academy (use discount code Timbo for $100 off) which she describes as “a centre for self-empowerment, helping people detach from fear, take control and live a life they love.”

Now I can hear some of you saying "But Timbo, this is a business and marketing podcast, what’s with all the woo woo stuff?!”

Well, you see, in my observations (and me included), there’s too many business owners out there who find themselves losing motivation and direction in growing their beautiful businesses. This may show up as depression, anger, agitation, a lack of focus or in some other destructive way. 

But the reality is, before we’re business owners, we’re all human beings, and that, my friend, is a much tougher gig than running any business! BTW, if that’s you right now, please take care, and don’t be ashamed to chat with someone at your local crisis support service. For us Aussies, that Lifeline on 13 11 14.

I started off by suggesting to Layne that there seems to be a consistent theme developing on this show, with past guest and another world #1 surfer Shaun Thomson going off and creating a personal development business. What is it about surfing that encourages this?

Businesses that make this podcast possible - Please support them

DELL Technologies - Small business IT solutions

Book Tim Reid to speak or emcee at your next business event

 

As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.
See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing

Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business.  It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Fleetwood Mac's Manager Dennis Dunstan... From 1984 to 1997, Dennis Dunstan managed Fleetwood Mac, the biggest band in the world at the time; so he knows a thing or three about managing a successful business. 

He refers to himself as the world’s highest paid babysitter, as managing a band like Fleetwood Mac with five very different (and at times testing) personalities including Stevie Nicks, Mick Fleetwood and Lindsay Buckingham, was no easy feat. 

Dennis kindly came over to my place for this very honest and revealing chat in which we cover key aspects of the music business including people management, marketing, ideation, nurturing fans, difficult conversations and sooo much more.

And don't worry, we don't just talk business. He also shares some fun anecdotes about Fleetwood Mac’s heyday (wait until you hear the one about Lindsay, a private jet and Mexican food!), the making of their iconic albums, and what it was like to work and live with some of rock's biggest and richest names. 

Interestingly, Dennis now manages a cover band out of Adelaide that’s had almost half a billion views on YouTube; so his career definitely spans the ages!

So sit back, relax, and turn up the volume as you’re about to learn from one of the best in the biz!

Businesses that make this podcast possible - Please support them

DELL Technologies - Small business IT solutions

Book Tim Reid to speak or emcee at your next business event

As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.
See omnystudio.com/listener for privacy information.