[Top Agency Series] The Art of Growing Your Agency: Insights From Felix Velarde of 2Y3X INspired INsider Podcast

Felix Velarde is the Founder and CEO of The 2Y3X Programme, a marketing firm designed to help agencies triple in size in two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise.
Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through The 2Y3X Programme. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams.
In this episode… As an agency owner, have you wondered why you've hit obstacles you can't seem to surpass? What does it take to push through those barriers?
Felix Velarde, the Founder of The 2Y3X Programme, faced similar frustrations during his career as an agency founder and CEO. His quest for solutions led him to develop a two-year program designed to triple an agency's revenue while preparing it for maximum sale value. Felix discusses how agencies must undergo significant changes at specific revenue points and why investing in experienced talent is crucial to breaking through growth plateaus. He also highlights the importance of professionalizing functions and establishing proper workflows as agencies aim toward attracting larger clients.
In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Felix Velarde discusses how his experiences scaling agencies and mastering growth transitions led him to found The 2Y3X Programme. He shares insights into the predictable phases that agencies go through, outlines the key transformations required at each stage, and the critical organizational shifts that need to be implemented.