Women at Work Heystudio

We need to constantly find sources of inspiration around us; Lulu is one of those. Born in India, this creative professional, VP at APAC Landor, is a brand and design consultant. Listening to her voice is finding a narration on excellent wisdom in life and how to approach challenges and everyday things with honesty, vulnerability and authenticity—food for your brain.

Half Argentinian and half German, Veronica Ditting combines intuition and rational thinking, passion and determination, creative direction and art design. Her exceptional eye for detail is present in all her projects, past and present, with a special mention to The Gentlewoman Magazine or Le Monde d’Hermès, turning everything Ditting does into timeless and pleasantly powerful.

Success means something different for everyone: that is the whole thing. Zuzanna Rogatty, for example, left Poland to pursue her path in New York and later moved to Honolulu to find the perfect match for her energy. Before staying safe, low profile and in her comfort zone, this designer, letterer and art director who comes from an artistic family and wants to challenge the limits of typography and the viewer decided to take a leap of faith. And isn’t that the basis for all great things to happen?

There are people born to lead, and then there are people born to teach leaders where to head. April Greiman has always been at the forefront of visual design, the Arts, media and, of course, technology; she was one of the first creators to use computers to make art using video, and she founded the New Age movement in the late 70s, just to mention a few. Above all, she is fueled by a miracle characteristic in human beings: curiosity. 

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Growth is not linear; paths are not straight either. Lozano, who was going to be a mechanical engineer, had a crush on typography, Design and technology when working towards a better society for undocumented immigrants, one of the most solid, free of judgment and authentic introductions to creativity we’ve heard. Questioning is part of the design process, isn’t it?

Everything we could say about Debbie Millman wouldn’t do justice to listening to her wisdom; this writer of 7 books, designer, educator, artist, brand consultant and host of the iconic podcast Design Matters is the best opening for season 4 we could ask for—the perfect dose of inspiration to change the world, little by little.