Yeah, That's Probably an Ad Adweek Podcast Network

When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work.
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Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\
The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.
Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering.
After getting a taste of the Studs experience herself (along with Adweek's director of social, Sami Lambert) our community editor, Luz Corona, sat down for a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth, finding success blending bricks and mortar experiences with digital ones, and how they plan on disrupting the piercing and jewelry space next.

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There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go viral.
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As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.
She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media Week to discuss everything from her personal brand to redefining professionalism.
Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture.
She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant.

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To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media.




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After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.
As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.
And that’s how a Corporate Baddie was born.
On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself.

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