134 episodes

Information, support, and inspiration for yoga teachers. Topics include the business of yoga, teaching skills, philosophy, ethical and legal considerations, and more.

Yoga Teacher Resource Podcast Mado Hesselink

    • Entrepreneurship
    • 5.0 • 2 Ratings

Information, support, and inspiration for yoga teachers. Topics include the business of yoga, teaching skills, philosophy, ethical and legal considerations, and more.

    6 Steps to Launch your Yoga Business

    6 Steps to Launch your Yoga Business

    Owning a yoga business is not for the faint of heart. In this episode, Mado breaks down 6 steps that will help you be more organized and successful than 99% of yoga teachers out there. If you’re thinking about launching your own yoga business, or want to make sure your foundations are in place, this episode will be your roadmap to confidence. 
    Episode Highlights: 
    What it means to own and run a business What you need to do to set your foundation as a business owner and entrepreneur How to plan and pace your business growth Financial and legal  considerations for your yoga business The benefits and responsibilities of being a business owner vs contractor or employee Business ownership as an aspect of your yoga practice How to meet the needs of your students, grow your client base, network and make personal connections Links & Resources
    Become a patron to support ad-free episodes and receive bonus content
    Join the Yoga Teacher Resource Facebook Group 
    Sign up for Mado's email list and get a free download of 100 yoga class themes
    Get the printable checklist that goes with this episode plus Mado’s top 5 tips to building a successful yoga business  
    Podcast Episodes:
    Yoga, Self Worth and the Law with Cory Sterling
    How to Price your Offerings 
    Money, purpose and freedom with Chioma Njoku
    Yoga and Money: An Inquiry
    Are you making these yoga niche mistakes?
    [on air coaching] Is my niche too narrow?
    [on air coaching] A new yoga teacher finds her niche 
    [on air coaching] choose a niche that aligns with your passions, values and aspirations 
    Mini Training Email Magic 
    Tag @yoga.teacher.resource  on Instagram to celebrate your accomplishments!
    Suggested Software:
    Acuity
    Offering Tree
    Site Ground 
     

    • 40 min
    Prenatal Yoga with Deb Flashenberg

    Prenatal Yoga with Deb Flashenberg

    Gestating, birthing, and parenting another human is one of the most profound yoga practices to be experienced. Listen to this in-depth conversation with Prenatal Yoga Center founder and director, Deb Flashenberg about  yoga during pregnancy, birth, and parenting from both the personal and professional perspective. Rest assured, if a pregnant student walks into your yoga class, you can support them.
    Episode Highlights: 
    How to accept, surrender, and challenge yourself in your yoga practice during pregnancy The role of the psoas in pregnancy and birth Common misunderstandings about pregnancy and yoga Parenting as a yoga practice and how having a baby can change your approach to teaching How to create community, check in with your students and make them feel heard Advice for how to best serve pregnant students in mixed level classes Links & Resources
    Become a patron of the yoga teacher resource podcast to support ad-free episodes and receive bonus content
    Join the Yoga Teacher Resource Facebook Group 
    Sign up for Mado's email list and get a free download of 100 yoga class themes
    Deb’s podcast Yoga | Birth | Babies - Mado’s episode will be airing soon
    Find out more about Deb’s work on her website

    • 47 min
    Clarity through action (on-air coaching call)

    Clarity through action (on-air coaching call)

    Sophia has a vision to share the benefits of yoga with people who have experienced gender-based or domestic violence, but she feels stuck with how to talk about it and include/attract the right people. In this on-air coaching session, Mado helps her navigate some important choices and encourages her to start imperfectly. 
    Episode Highlights: 
    How to approach the language around working with survivors of gender-based violence  How certain language around your niche can unintentionally exclude people and what you can do about it. The leadership skill of making tough decisions  How having self awareness as a yoga teacher helps you take action, learn as you go, and course correct  The challenges and strengths of building a business as a shy or introverted person and how to work with what you have Strategies for creating a sense of community for online classes   
    Links & Resources
    Become a patron of the yoga teacher resource podcast to support ad-free episodes and receive bonus content
    Join the Yoga Teacher Resource Facebook Group 
    Sign up for Mado's email list and get a free download of 100 yoga class themes

    • 31 min
    Money, purpose, and freedom with Chioma Njoku

    Money, purpose, and freedom with Chioma Njoku

    Transform and transcend the “broke yoga teacher” narrative by taking a closer look at some of the common misunderstandings yoga teachers have about yoga, money, and being of service. 
    Episode Highlights: 
    The real reason yoga teachers struggle with money The number one mistake yoga teachers make when it comes to their money  The relationship between money and happiness  Pricing conversations and how to set your prices with confidence  What yoga teachers can do about resistance they feel around looking at their finances  The incredible opportunity that exists for yoga teachers with regards to the opportunity gap  
    Links & Resources
    Become a patron of the yoga teacher resource podcast to support ad-free episodes and receive bonus content
    Join the Yoga Teacher Resource Facebook Group 
    Sign up for Mado's email list and get a free download of 100 yoga class themes
    How to Price Your Offerings podcast episode
    Chioma’s website The Mindful Bookkeeper 

    • 42 min
    Create a Thriving Facebook Group (on-air coaching call)

    Create a Thriving Facebook Group (on-air coaching call)

    Is your Facebook group feeling stagnant with little or no engagement from your members? Listen to this on-air coaching call to learn about optimizing and leveraging Facebook groups for your yoga business while providing incredible value for your students at the same time. 
    Episode Highlights: 
    Tips for naming your Facebook group  Getting clear on your goals and objectives for the group  How understanding your niche fits in to your approach with your Facebook group What to think about if you want to attract new people to the Facebook group Reasons for people to engage and why they might not be engaging with the group Providing value vs purely marketing to your members  How creating content schedules, commitments, and accountability helps a Facebook group thrive   Links & Resources
    Become a patron of the yoga teacher resource podcast to support ad-free episodes and receive bonus content
    Join the Yoga Teacher Resource Facebook Group 
    Sign up for Mado's email list and get a free download of 100 yoga class themes

    • 44 min
    Set Healthy Boundaries & Flourish (on-air coaching call)

    Set Healthy Boundaries & Flourish (on-air coaching call)

    Zorayda Cocchi was at her wits end. When she switched to online teaching for Covid, her class numbers were so variable that she felt like giving up. Listen to this episode to hear the boundaries she set with her students and the phenomenal win/win results. We also discuss recommendations for growing her yoga business and attracting new students.
    Episode Highlights: 
    How boundaries and structures to make offerings more effective for both teachers AND students. How to name your classes to attract new students  How to make referral programs more effective The importance of keeping the perspective of the potential student in mind  What coaching and accountability looks like like and how it helps   
    Links & Resources
    Become a patron of the yoga teacher resource podcast to support ad-free episodes and receive bonus content
    Join the Yoga Teacher Resource Facebook Group 
    Sign up for Mado's email list and get a free download of 100 yoga class themes
    How to Name Your Offering episode

    • 53 min

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