240 episodes
The C-Suite Mentor - Business Growth for Small Business Leaders with Theresa Cantley Theresa Cantley
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- Business
Theresa Cantley, a business and brand strategist reveals her strategies to help you "break out of of the traditional mold" of small business by learning new ways to build profitability into your business and freedom into your life. Create a brand and market your business while also learning how to assemble a high performing team. Discover how to create a marketing strategy that builds your visibility offline and online, how to infuse your brand into every part of your business creating a unique experience for your customers, how to create offers and products your customers will love and how to hire and create a high performing, highly motivated team. Theresa will share with you her experience over the past 20 years to show you creative ways to gain the clarity you need on the vision you have for your business and creative ways to get there while always staying one step ahead of your competition. Leadership development, systems and processes, organizational leadership, branding, marketing strategy, digital marketing, business planning, team building, building your authority, search engine optimization, goal setting, project management and learning how to make your vision a reality by becoming a visionary leader in your industry.
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How To Build A Strong Team: Essential Roles for a Thriving Business Culture
Are you striving to create a workplace culture where every team member feels valued, motivated, and empowered to contribute their best…
In today’s competitive landscape, finding and retaining top talent is more challenging than ever.
Join Theresa as she dives into the common hiring pitfalls that can lead to toxic work environments and shares actionable steps for building a healthy, people-centric culture.
Key things to listen for:
How overconfidence in hiring can create toxic environments
3 types of team members essential to a thriving work culture
Identifying ideal traits to look for in new hires
How focusing on people-first strategies leads to better business outcomes
Why listen?
Building a successful business starts from the inside out. Learn how to cultivate a healthy, people-centric culture that attracts and retains top talent, creating innovation and growth.
READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
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Balancing Growth vs. Foundation to Build A Strong Business
Your business may be growing exponentially…
But, high velocity means NOTHING if your business has cracks in its foundation.
At some point, despite your success, your weak foundation will KILL your business.
And, will the growth be worth it then?
Join Theresa as she explores the delicate balance between speed and quality, sharing real-world examples to help you strengthen the foundation of your business for sustainable success.
You will discover:
The importance of slowing down to enforce the right infrastructure, systems, processes, and teams before chasing rapid growth
How to handle unexpected challenges like key personnel resignations, economic shifts, or other disruptions by revisiting and strengthening your business's foundation
How to engage with your employees to get their feedback on process improvements and make them part of the solution
A strong foundation isn’t just built once.
It’s continuously reinforced and adapted to support sustainable growth.
READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/ -
The 3 Different Types of CEOs
A business owner is NOT a CEO.
Being a CEO is not just about the title or the responsibilities.
Today, Theresa dives into a topic that’s often misunderstood but crucial for every business leader, what separates a CEO from a business owner.
Theresa explores the different paths and mindsets that can elevate you from running a business to architecting its future. She shares personal stories, surprising insights, and a powerful lesson she learned from a conversation with her best friend’s husband that changed her perspective on leadership forever…
Tune in to uncover what it really takes to become a visionary CEO and why the strengths of CFOs and COOs are more vital than you think!
Key things to listen for:
Dispelling the myth of the “one-size-fits-all” CEO
How the role of a mastermind group pushes boundaries and fosters growth in your leadership skills
Challenging the notion that CFOs and COOs cannot offer valuable business advice
A business owner runs a business, takes their dream, and creates something with it…
A CEO architects the future.
READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz -
Building Your Money Machine with Mel Abraham
You CAN start building your money machine now!
Don’t know where to start… This episode is for you.
In this episode of The C-Suite Mentor podcast, Theresa is joined by her mentor and financial expert, Mel Abraham. Known for his expertise in creating financial freedom and resilience, Mel shares his journey, insights, and practical advice on navigating turbulent economic times.
From his personal battle with cancer to helping individuals and businesses achieve financial stability, Mel’s story is a testament to the power of financial planning and the importance of having a robust financial foundation.
Important takeaways:
The importance of protecting and insulating oneself financially amidst challenges like: economic fluctuations, corporate layoffs, & pandemic after-effects
The importance of open conversations about financial planning and breaking down the complexities of money management
Mel advocates for a simplified investment approach, especially for beginners, to reduce risk and increase manageability
Financial freedom has MORE value than creating a big bank account.
We desire it for the choices and options it gives us.
Connect with Mel HERE!
Instagram: @melabraham9
Website: https://melabraham.com/
READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/ -
Finding Opportunity in Life’s Challenges
Today, Theresa is thrilled to welcome a very special guest and an old friend, Natalie Solomon Bramage. Natalie is an extraordinary individual—a true entrepreneur, leader, visionary, & public health analyst. She’s done incredible work in the public health sector, particularly with the Ryan White AIDS program.
In this episode, we will explore Natalie’s path, from her early days in healthcare aspirations, navigating the academic world, to making pivotal shifts in her career. Natalie will also delve into the personal struggles she has overcome and the profound lessons she has learned along the way.
Key points discussed:
Natalie’s passion for healthcare evolved from a pursuit of becoming a doctor to focus on a career in public health
Learn about Natalie’s significant contributions to the Ryan White AIDS/HIV Program, her work addressing health inequities & her fellowship with the Health Resources and Services Administration (HRSA)
Theresa and Natalie discuss the importance of family support, positive affirmations, and how Natalie’s personal health struggles have informed her professional endeavors
No matter where you are on your journey…
Keep pushing forward, stay inspired, and keep making an impact.
Get Connected with Natalie HERE!
https://natalieasolomon-brimage.me/
READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
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Planting Seeds For Success In Quarter 1
There is value in vulnerability.
Today, Theresa takes a different approach by sharing her personal experiences and struggles from Quarter 1. With transparency and vulnerability, Theresa discusses the setbacks she’s faced and the seeds of growth she’s planted. Through her insights, she offers valuable lessons on resilience, self-improvement, and the power of reaching out for support.
More in this episode:
Importance of authenticity and openness in sharing personal struggles to allow further connections with anyone facing similar situations
The prevalence of challenges in entrepreneurship and the need to acknowledge and address them
Encouragement to focus on planting seeds of opportunity and embracing change, even when faced with challenges.
You must focus on your foundation, as well as your growth. Your personal and professional development is like nurturing soil for future growth.
READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/