37 min
176. Katja Schleicher: How Techies Can Succeed in Any Media Interview Time to Shine Podcast : Public speaking | Communication skills | Storytelling
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- Education
Katja Schleicher knew already at an early stage that talking is gold and silence the beginning of all troubles. After her studies (German & English language & Literature. Linguistics & psychology) she pursued an international career in PR, Advertising and Corporate Communications for Media & HiTech Companies. For more than a decade she now passionately enables effective & empathic communication with all the clients she works with. From big banking, conservative pharma to ambitious startups. From 1:1 dialogues to the big stages. With three languages, two passports and an European heart, Katja works across borders constantly to bring people and ideas closer through communication. She speaks at conferences about communicative misunderstandings and how to initiate change through communication.
Communication as a walk of life
Communication came very early in Katja’s life, it was quite a natural thing for her. After finishing her studies she started her career in corporate communication, in PR and media.
In 1993 she had her first encounter with Tech when she took part on Microsoft Windows 95 launch. That started a fascination with technology that led Katja to a long career with different positions in many IT companies.
Later in 2006, she started her own company for training and coaching people in communications, in storytelling, how to bring narratives across, and intercultural communication as well.
The Challenges of media interviews for techies
Unlike the corporate world in the tech world one of the important points is that you get out the news into the world, so think that anytime you give a speech, a presentation or whatever it is very probably the press will attend and not every time you are going to be aware of this. This means you have to be prepared for the unexpected as good as it gets. You have to know how to manage properly this kind of situation: keep your nerves and be the master of your own message.
How Techies can succeed in any media interview
* Set Key Messages
* Use stories, pictures and analogies to connect emotionally with your audience
* Always have in mind how to return to you Key message in case you get lost...
Katja Schleicher knew already at an early stage that talking is gold and silence the beginning of all troubles. After her studies (German & English language & Literature. Linguistics & psychology) she pursued an international career in PR, Advertising and Corporate Communications for Media & HiTech Companies. For more than a decade she now passionately enables effective & empathic communication with all the clients she works with. From big banking, conservative pharma to ambitious startups. From 1:1 dialogues to the big stages. With three languages, two passports and an European heart, Katja works across borders constantly to bring people and ideas closer through communication. She speaks at conferences about communicative misunderstandings and how to initiate change through communication.
Communication as a walk of life
Communication came very early in Katja’s life, it was quite a natural thing for her. After finishing her studies she started her career in corporate communication, in PR and media.
In 1993 she had her first encounter with Tech when she took part on Microsoft Windows 95 launch. That started a fascination with technology that led Katja to a long career with different positions in many IT companies.
Later in 2006, she started her own company for training and coaching people in communications, in storytelling, how to bring narratives across, and intercultural communication as well.
The Challenges of media interviews for techies
Unlike the corporate world in the tech world one of the important points is that you get out the news into the world, so think that anytime you give a speech, a presentation or whatever it is very probably the press will attend and not every time you are going to be aware of this. This means you have to be prepared for the unexpected as good as it gets. You have to know how to manage properly this kind of situation: keep your nerves and be the master of your own message.
How Techies can succeed in any media interview
* Set Key Messages
* Use stories, pictures and analogies to connect emotionally with your audience
* Always have in mind how to return to you Key message in case you get lost...
37 min