Campaign podcast Campaign
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Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
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192: Campaign podcast: Molson Coors, Sainsbury's, Co-op accounts | 2024's 'pitch palooza' | Sheffield bans fossil fuel ads
The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike.
In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account.
WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "significantly higher" than last year. This prompted Beau Jackson, Campaign's media editor, to ask adland if 2024 was experiencing a "pitch palooza" as seen after the pandemic. The team discuss the responses seen in the article from both media and creative agencies in advertising.
In non-pitch related news, Imogen Watson, Campaign's work and inspiration editor, discusses Sheffield City Council's decision to ban fossil fuel ads on its billboards as well as advertising for unhealthy foods, gambling and alcoholic drinks.
This episode was hosted by Campaign's tech editor, Lucy Shelley.
Further reading:
Molson Coors picks creative agency
Sainsbury’s reviews media account
Co-op appoints creative agency for 2024 project
Pringles reviews global creative account
Is the amount of new business in the pipeline ‘significantly higher than 2023’?
Sheffield City Council bans fossil fuel ads
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191. Campaign Podcast: Agency of the Year winners Leo Burnett UK, MG OMD, RAPP
Campaign's Agency of the Year Awards took place last week in Royal Lancaster London hotel.
Leo Burnett, MG OMD and Rapp were among the top winners with eight trophies among them this year, including repeat wins for Leo Burnett and Rapp.
In this episode, Maisie McCabe, Campaign's UK editor, speaks to the award-winning chief executives at the agencies to discuss if H1's optimism will carry on for the year ahead, what place creative awards have in the media industry and why agencies must transform internally in order to transform their clients.
She is joined by:
Natalie Bell, CEO of MG OMD and winner of Head of Agency for Media,
Gabrielle Ludzker, CEO of Rapp and winner of Head of Agency for Customer Engagement,
and Carly Avener, CEO of Leo Burnett, who led the agency to bring home three awards.
Further reading:
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Campaign UK Agency of the Year Awards 2023: winners revealed
Vodafone calls on Leo Burnett for creative duties
What to make of the Vodafone UK ad pitch?
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Media Week Podcast: The gaming takeover
The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
A Map of the Disney Entertainment Empire: https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html
Supplier of the Quiz: https://www.anzu.io/blog/gaming-marketing-mix
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190. Campaign Podcast: Are creative partnerships more intense than a marriage?
Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.
The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives.
Further reading:
'A lot of love and heartache': why a creative partnership can sometimes feel more intense than a marriage
Hearts and minds: how creativity and strategy became the perfect couple
Collective creative thinking and the death of Don Draper
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189. Campaign Podcast: Charlotte Tilbury, British Heart Foundation & ex-Formula E marketers at the Campaign Gaming Summit
More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.
The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.
Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.
Further reading:
Knorr super-charges digital vegetables with video game mods
British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign
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188. Campaign Podcast: FKA twigs | Polly McMorrow | Uncommon's start-up accelerator programme
Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.
They cover: the Advertising Standards Authority's decision to overturn part of its ruling on the Calvin Klein FKA twigs ad; Campaign's interview with McCann London's Polly McMorrow; and Uncommon Creative Studio's start-up accelerator programme, Unrest.
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