57 min
CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing Marketing Meetup Podcast
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- Marketing
We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging.
Takeaways:
- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.
Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging.
Takeaways:
- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.
Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
57 min