Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

How We Would Do Blogging in 2021
In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How We Would Do Blogging in 2021. [00:29] The statistics that prove that blogging is not dead or dying! [01:05] Buying a blog when starting out to skip a few steps. [01:21] The difference between expert and beginner content. [02:34] Aiming for search traffic, and social shares and backlinks through diverse content. [03:18] The power of consistent content creation over an extended period of time. [03:34] That is it for today! [03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:
 
The Paradox of Content Marketing to Beginners vs. Experts
Ubersuggest 
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How to Talk Directly to Your Customer's Desires
In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Talk Directly to Your Customer's Desires. [00:27] Early lessons in 'product/market fit'; getting to grips with your customers. [01:33] Getting out of a vacuum and meeting your customers where they are. [03:38] The power of customer conversations for understanding your business! [04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:
 
Sean Ellis Survey
The Mom Test
Levels
Superhuman
Leveling Up Podcast
April Dunford
Obviously Awesome
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Our Most Profitable Marketing Funnels Revealed
In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed. [00:47] Neil's experiences with webinars and the lessons he learned about his audience. [01:49] A simple model that starts with content creation and promotion. [02:55] Differences between funnels and cycles; adopting a longer-term vision. [03:34] Learning in public and why Eric has used this to build an audience. [04:27] Offering value and assistance and the organic opportunities that can result from this. [05:24] Doubling down on your own strengths to boost business. [05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:
 
Russell Brunson
Russ Ruffino 
Gary V
Sam Ovens
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

What's Neil and Eric's Biggest Marketing Regret?
In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all! 
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret? [00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot. [02:02] Eric's regrets around focusing on too many different channels. [03:24] Mistakes are a part of business; learning from them is what counts. [03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:
 
HubSpot
Dharmesh Shah
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

What Marketing Channel Has the Best ROI?
In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Marketing Channel Has the Best ROI? [00:33] The results of Neil's survey on ROI: the power of SEO! [01:27] Compounding effects of organic traffic through quality content. [02:34] Weaker short term ROI from SEO and sticking it out through this. [02:35] Why conversion rate optimization ranks highest as an overall channel. [03:33] Links between SEO and the mindset of an investor. [04:07] That’s it for today! [04:13] Go to marketingschool.io for more resources!  
Links Mentioned in Today’s Episode:
 
Clubhouse 
Clearbit 
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Instagram VS LinkedIn – What’s Better For ROI?
In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI? [00:39] Main channels where Instagram beats LinkedIn and vice versa. [01:05] It depends on where your audience is. [01:10] Why LinkedIn works best for both Eric and Neil [02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!  
Links Mentioned in Today’s Episode:



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What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu