Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.
[00:33] What is chat marketing? Chat-based platforms that convert!
[01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.
[02:39] Mapping which of three main activities a visitor can be funneled down into.
[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.
[03:48] Text-based strategies: the first message should be the ‘first name question mark’.
[04:27] Make the chat educational: customers want a problem solved.
[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.
[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
ManyChat
MobileMonkey
Twilio
Intercom
Drift
LTVplus
Ole Henriksen
Google Ads
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.
[00:53] One step further than the Instagram carousel: the LinkedIn carousel!
[01:00] The result of Neil’s content testing: people respond to family-related content.
[01:32] Driving leads to your website using Live rather than Instagram posts.
[02:50] Using the Q&A format rather than spitballing in Live sessions.
[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Neil Patel on Instagram
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.
[01:34] Using guest carousels in which a friend posts your carousel their account.
[02:25] When running contests, make the prize geared towards those you intend to reach.
[03:30] Better CPA which can be gained through Instagram story ads.
[04:09] Repurposing YouTube content to share to other platforms.
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Eric Siu on Instagram
Chris Do on Instagram
RafflePress
KingSumo Giveaways
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis. 
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. 
[00:39] Marketing is ROI-centric so do not let the economy throw you off. 
[01:16] If you spend $1 and make $2 – it’s still worth your while! 
[01:36] Look at the data instead of responding irrationally to fears.
[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.
[01:57] VCs look for a formula when deciding whether they want to invest. 
[02:21] Why you should rather invest in your business than the stock market. 
[03:06] Go back to the basics and double down on what works. 
[03:29] As long as you continue to see a profit, the economy should not worry you. 
[03:50] Dial down the experiments and pull in the guaranteed profits. 
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Google Analytics 
Google Data Studio 
Tesla
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience. 
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. 
[00:39] What we mean by “generalist” and “specialist” and examples of each. 
[01:32] Why the majority of those listening should specialize as much as possible. 
[02:26] Specific content that targets specific problems will end up performing better.
[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. 
[04:05] The more you specialize, the more you can ask for subscriptions. 
[04:39] The many benefits of focusing on a specialist audience rather than a generalist one. 
[05:05] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
The New York Times
The Atlantic
The Information
Hot Pod News
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel 

In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts! 
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. 
[00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  
[01:45] Keep in mind that Google will continue to direct traffic for their benefit. 
[02:11] Stick to the fundamentals and best practices like driving traffic through SEO. 
[02:21] Focus on your own destiny by creating something independent of other channels. 
[03:02] Diversify and go omnichannel so that you have several streams of traffic. 
[03:41] Optimize what you are ranking for or the text in your featured snippet.
[03:45] Consider optimizing your title and meta description by using Clickflow.
[04:06] Test out your copy and make it as persuasive as possible using Twitter. 
[05:12] How the FAQ page schema can improve your ranking and increase traffic. 
[06:30] That’s it for today!
[06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
SparkToro
Rand Fishkin
Moz
Ubersuggest
Clickflow
Google Search Console
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What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu