The Power in Purpose: A Podcast for Wedding Pros Candice Coppola

Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it!
This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cutting edge of customer service.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES:
http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST:
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
 
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola

 

Should you be on Tikok? That’s a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think).
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola

How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast and shares practical tips on networking, building an iconic brand, and connecting with other vendors. 
On this episode of The Power in Purpose Podcast:
01:24 The Importance of Networking in the Wedding Industry
07:09 Understanding Your Market and Ideal Client
11:01 Building Brand Awareness
14:39 Strategies of Iconic Brands
25:08 Tips for Networking Events
36:49 How Often to Network
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.
Andrea also shares what it’s like to hire a professional copywriter, what to look for in a copywriter, and what YOU need to have ready for someone to rewrite your website copy!
On this episode of The Power in Purpose Podcast:
04:31 Mistake 1 
06:28 Mistake 2
08:19 Mistake 3
10:32 Mistake 4
19:05 Fixing Mistake 1
22:42 Fixing Mistake 2
24:35 Positioning Yourself as the Guide
26:30 Simplifying Pricing and Services
28:45 Improving the Client Experience on Websites
31:39 Making Your Website a Place to Inquire
33:30 Evoking the Senses in Copywriting
35:24 When to Hire a Copywriter
44:19 Connecting with Andrea
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES:
http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST:
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market!
On this episode of The Power in Purpose Podcast:
00:00 Introduction
02:11 Preparing for the 2024 Marketing Trends
10:17 2024 Wedding Pro Marketing Trends: What's In
30:01 2024 Wedding Pro Marketing Trends: What's Out
35:54 Conclusion
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola

In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board.
On this episode of The Power in Purpose Podcast:
00:00 Intro
03:16 Changes in Instagram
05:11 Using Hashtags
08:27 Posting Frequency
10:14 Using Instagram's Editing Features
12:09 Collaborations and Tagging 14:02
Experimenting with Timing
15:49 Starting a Broadcast Channel
18:09 Adopting New Features
20:25 Sunsetting of Features
21:20 Final Thoughts
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola