WellAttended: Event and Theatre Marketing / Promotion

William Rader | Founder of WellAttended - Box Office Management and Marketi
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WellAttended: Event and Theatre Marketing / Promotion Podcast

WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.

  1. 03/06/2019

    Adding Production Value to Your Shows to Increase Your Fees with Terry Magelssen

    Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show. Terry is a theatrically trained stage magician, director, author and lecturer based out of Kansas City Missouri. He started his professional career in 1985 entertaining audiences in theaters, resorts and corporate events. His company, Amazing Productions, strives to bring solutions to event planners, producers and individuals who are seeking to create events that are spectacular. He is often sought out for his knowledge in technical theatre, stagecraft and special effects for events outside of mainstream magic productions. He has written a new book entitled Stagecraft For Magicians which is receiving rave reviews. Show Notes: Download the first chapter and the resources page from Stagecraft for Magicians https://wellattended.com/blog/084-adding-production-value-to-your-shows-to-increase-your-fees-with-terry-magelssen/ Stagecraft for Magicians www.AmazingProductions.net/stagecraft Amazing Productions www.AmazingProductions.net Contact Information terry@amazingproductions.net (800) 972-3631

    1h 1m

  2. 13/05/2019

    A Venue Owner's Perspective on Producing Shows with Gogo Incognito

    Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success. Gogo is a co-owner of Corsair Distillery which has been a leader of American Craft Distilling for over 10 years. Gogo studied at Columbia University and is a former branding professional. She has performed professionally for 20 years and loves to bring her brand of pin-up cosplay and nerdy burlesque to shows and conventions. She produces Dirty Nerdy Burlesque and books and hosts events at the distillery throughout the year. In recent years, she has headlined the Bunny Hutch Show at DragonCon, was the Burlesque Headliner for the Bombshell Cruise in 2018, and is competing this year for the Master of Nerdlesque. She’ll also be this year's headliner at the 2019 Winnipeg International Burlesque Festival. Show Notes: WellAttended Academy https://wellattendedacademy.com Corsair Distillery http://www.corsairdistillery.com Gogo Incognito Www.dirtynerdyburlesque.com Www.instagram.com/Gogo_Incognito www.facebook.com/GogoIncognito Www.instagram.com/diirtynerdyburlesque

    55 min

  3. 29/04/2019

    Decentralizing Your Business for Growth with Art Grueneberger

    Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows. Art is a Director, Producer, and Puppeteer. Art became fascinated by puppetry while pursuing a degree in teaching. In his last year of college, he took a puppetry course that took him off teaching path and onto a successful career as a puppeteer. He mentored under master puppeteer Richard Bay where he performed for countless audiences and was encouraged to build his own shows. In 1995, he founded Puppet Art Theater Company which now has eighteen productions that tour nationwide completing more than 600 performances every year. He also builds and tours educational shows for government agencies, corporations, and other organizations to deliver customized messages to audiences. Show Notes: Download the email sales templates here: https://wellattended.com/blog/082-decentralizing-your-business-for-growth-with-art-grueneberger/ Puppet Arts - https://puppetarts.com/ Email - puppetartco@gmail.com Upwork - https://www.upwork.com/ 7 Habits of Highly Effective People - https://amzn.to/2Dwybd5 4 Hour Work Week - https://amzn.to/2UG7VmC

    54 min

  4. 22/04/2019

    Selling Your Show to Specialty Markets with Cody Clark

    Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see. Cody is a 25 year old professional magician and autistic self-advocate from Louisville, KY. He was diagnosed as autistic at 15 months and his parents were told he’d never walk, talk, get married, or have a job. Instead, he had a wonderful childhood and at the age of 11, was so inspired by participating on stage at a magic show that he became a magician. He joined the Louisville Magic Club, studied at the Jeff McBride Magic & Mystery School in Las Vegas, and used his Bachelors degree in Marketing/Theatre Arts from the University of Louisville to learn how to run his business. His flagship show is A Different Way of Thinking, a 45 minute theatrical magic show which weaves his experiences living with autism into his magic routines. He performs this show on the U.S. Fringe Festival circuit, in middle/high schools, and directly for autism organizations. He's also developed a 30 minute sensory friendly magic show for audiences with moderate to severe disabilities, and he has a children's magic show themed to railroading called Conductor Cody. The current highlight of his career came in March 2018 when Cody shared the Louisville Palace stage with magic legend and fellow Louisville native Lance Burton. Show Notes: Download Cody Clark's Email Templates https://wellattended.com/blog/081-selling-your-show-to-specialty-markets-with-cody-clark/ Cody Clark's Websites http://codyclarkmagic.com/ http://conductorcody.com/ Cody Clark on Social Media Facebook - https://www.facebook.com/codyclarkmagic Instagram - https://www.instagram.com/codyclarkmagic/ Twitter - https://twitter.com/codyclarkmagic

    45 min

  5. 14/01/2019

    080: Starting a Business as a Puppeteer with Connor Asher

    Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode. For 8 years, Connor has been delighting audiences with his humorous puppet shows through Creventive Puppet Company. He performs over 100 shows a year for libraries, schools, and camps throughout the U.S. He joined the Puppeteers of America in 2014, and attended regional and national festivals which opened his eyes to many forms of puppetry and a community of puppet professionals and enthusiasts. Connor studied animation at the Illinois Institute of Art Chicago and in 2015 learned creature fabrication from the Stan Winston School of Character Arts. He is currently the President of the Chicagoland Puppetry Guild and his mission and passion with Creventive Puppet Company is to create original, quality puppet theater for children and their families. Show Notes: Download the Custom Puppet Design Questionnaire https://wellattended.com/blog/080-starting-a-business-as-a-puppeteer/ Creventive Studios - http://www.creventivestudios.com/ Facebook - https://www.facebook.com/Creventive/ Instagram - https://www.instagram.com/creventive/ Twitter - https://twitter.com/ConnorAsher Puppeteers of America - https://www.puppeteers.org/ Union Internationale de la Marionnette - https://www.unima.org/en/

    50 min

  6. 07/01/2019

    Planning for Retirement as an Entertainer

    Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies. Billy is a Magician and a Senior Financial Consultant and Retirement Planner. He specializes in helping people get educated on asset protection principles and wealth building strategies. He has been a Magician for over 10 years and saw a need for financial literacy in the entertainment industry. He knows that entertainment professionals are independent business owners and must take care of their own finances, however the world of finances can be just as mysterious as the world of magic. Billy has made it his goal to expose the myths about retirement and to show that it is not all smoke and mirrors once you understand the concepts. Show Notes: Billy Guan Facebook - https://www.facebook.com/BillyGuanAgent/ LinkedIn - https://www.linkedin.com/in/billyguan/ Instagram – https://instagram.com/billyguanmagician Email - billy.guan@arkshire.com Phone - 530-341-4624 Save $50 when you purchase the WellAttended Summit with coupon code PODCAST. https://www.wellattendedacademy.com/wellattended-summit-2018?coupon=PODCAST

    40 min

  7. 27/08/2018

    How to Turn Ticket Buyers into Repeat Patrons with Dan Meagher

    Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his Re|action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special. Download the handout in the show notes to get examples of offers and emails that Dan sends to Diablo Ballet patrons. Dan has successfully marketed performing arts organizations for over 10 years. At Diablo Ballet, he created the organizations first audience development and digital strategy department. In one year, he helped lead Diablo Ballet to their highest subscription rate in 25 years. Dan has also been Director of Marketing and Communications for the San Francisco Opera's Merola Opera Program, where he achieved some of the largest ticket and membership sales in the company's 60+ year history. He was also recognized by Opera America for his work in bringing new audiences into the art form. Show Notes: Diablo Ballet – https://Diabloballet.org Dan on LinkedIn - https://www.linkedin.com/in/danmeagher/ Email - dan@diabloballet.org Download the handout - https://wellattended.com/blog/078-how-to-turn-ticket-buyers-into-repeat-patrons-with-dan-meagher/ WellAttended Summit - https://wellattendedsummit.com

    47 min

  8. 02/07/2018

    How to Price Your Shows and Make $100,000 a Year with Gary Berg

    Gary Berg discusses how to price your shows and make $100,000 a year. We talk about 8 factors that play a role in pricing, the formula to make $100,000, and we discuss the benefits of working with an agent. Gary founded G.L. Berg Entertainment in 1989, and today, the company is one of the largest entertainment providers across the country, contracting over 4,000 worldwide shows and events annually. Gary holds a BA in English and an MA in Higher Education Administration, and his previous career as a college administrator helps him keep smart and talented people focused and on track. Gary loves sports, comedy, music, and most forms of live entertainment experiences. Show Notes: https://Glberg.com Entertainers Who Work - http://entertainerswhowork.com Buy Entertainers Who Work - https://amzn.to/2KGsEm2 Email - info@glberg.com Enter the giveaway to win Entertainers Who Work - https://wellattended.com/blog/077-how-to-price-your-shows-and-make-100000-a-year-with-gary-berg/

    50 min
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About

WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.

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