Your Podcast Website Dave Jackson

Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whether you're new to podcasting or looking to optimize your current approach, these tips will help you strengthen your online presence and bring long-term benefits to your show.
Not sure what I'm talking about. Check out my follow page (generated by PodPage)
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Video: How to find your show's link in apps
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We Make Good Podcasts BETTER! - PodcastHotSeat.com
Ready to take your show to the next level? Check out Podcast Hot Seat.
You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.
You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).
It's time to hop into the hot seat and get your podcast growing!
Podcast Hot Seat
Have Podpage Create a Newsletter, Blog or Summary For You
Podpage is an amazing tool that enables you to make a website for your podcast with no coding skills. Now you can have Podpage pull the information from your podcast, and create a newsletter, blog post or summary. It shows a few version and then shows you the outline of what it is about to write. You click a few buttons, and it is DONE!
Check it out at www.trypodpage.com (or click the link below).
Podpage


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OP3 - https://op3.dev/privacy

Today, we're diving into AppSumo, a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purchases and find those game-changing tools for your podcasting needs. Let's get started!
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Timeline00:00 Navigating App Sumo
01:20 What is App Sumo
02:31 Everyone Leaves Happy
03:18 Avoiding Mistakes
04:36 Check Reviews
05:54 History Check
07:08 Checklist
08:05 Disclaimer It Is Addicting
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We Make Podcasts Better
Podcast Hot Seat is the shot in the arm your podcast needs. For less than $100 you get:
Your podcast content reviewed
Your podcast website reviewed
A FREE MONTH of the School of Podcasting (including courses, community and coaching).
Extra exposure on the Podcast Hot Seat Podcast.
Podcast Hot Seat


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

In today's episode, we're diving into a common yet critical mistake many podcasters make with their websites—using a multi-episode audio player that offers zero SEO benefit. I'll break down why it's essential to treat each podcast episode like a dedicated blog post, how to effectively use single-episode players and the importance of including detailed show notes with useful links. By optimizing your website this way, you can significantly boost your SEO, increase engagement, and make it easier for your audience to find and share your content. Stay tuned as we explore the steps to elevate your podcast's online presence!
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 
Episode Survey
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website

Mentioned in this episode:
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today I dive into the often-overlooked aspect of SEO: optimizing images.
You'll learn simple tweaks—low-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify the process, for Podpage users and for WordPress users. Whether you're a seasoned podcaster or just starting, these strategies will help you enhance your online presence and make your images work harder for you. Tune in and let's optimize those images together!
Quick FixesUse keywords in your file names.
Use hyphens to separate words in your file names.
Make descriptive alternate descriptions.
Resize Your Image (before uploading).
Social Preview Images (1200X630).
WordPress UsersUse a CDN Content Delivery Network like Bunny.
Create an Image Site Map.
Alt Text Plugin for WordPress Users (see image on website)
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RankMath Plugin
Bunny CDN
Alt Text Plugin
Mark at PodcastBranding.co
Squoosh Free Image resizer and compression tool
TinyPng
Tiny JPG
Podcast Hot Seat
Much of this episode was based on an article, "How to Optimize Images for Search Engines & Users" from Semrush


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today I delve into the world of WordPress plugins and explore how Rank Math, a lesser-known plugin, stands out in the realm of SEO tools. I also compare the free versions of Rank Math, Yoast SEO, and All in One SEO, we uncover the unique features that Rank Math offers without the need for a premium upgrade.
From easy redirects to advanced custom fields and local SEO capabilities, Rank Math impresses with its comprehensive functionality. Join us as we break down the key features and pricing options of Rank Math and discover why it's a top contender in the world of WordPress SEO plugins.
(As an affiliate, I earn from qualifying purchases through some—but not all—of the following links. But I recommend things I truly believe in, regardless of earnings.)
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Website Resources
Listen to Your Podcast Website

MathRank SEO Plugin
Yoast SEO Plugin
All-In-One SEO Plugin
Full Comparison
Follow the Show and Never Miss an Episodeyourpodcastwebsite.com/follow
This show is part of the Power of Podcasting Network. This is episode 6.
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Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines—the handbook that real people use to evaluate the quality of search results.
Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience.
If you're using AI to save time, these are the items you would want to add to your AI-generated content to rank better with Google.
It boils down to writing good content and then being transparent about who the author is. Google wants to know the person that's writing this content is a legitimate source of information.
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Website Resources
Listen to Your Podcast Website

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them - Semrush website
Taking the ‘OH NO!’ Out of SEO - Lauren Gaggioli on the Creator News Live show
Semrush Authority Score - Tool
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Podpage Keeps Getting Better
As your podcast grows, managing incoming messages becomes crucial. Message category routing directs inquiries to the right team member based on the listener's selected category, ensuring prompt and efficient responses. You can make your own categories and route them to the proper email address. COOL!
Build your website is less than 10 minutes with NO CODING.
Podpage


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy