1 hr 6 min

#S2E02 Shelf Impactors™ Interview with Matt Davies Shelf Impactors™ Branding and Packaging Design

    • Arts

#S02E02 Shelf Impactors™ Interview with Matt Davies

In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker.

Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy.

I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding.

In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands.

We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around,

• The Commoditising of Design
• Story Based Strategic Branding
• Where does strategy fit into design
• Challenges facing brands today
• Influencer Marketing
• Marty Neumeir (Author of the 'Brand Gap')
• Neuro Marketing
• Blue Ocean Thinking
• 'Storyategy' (Matts book - available on Amazon)


Matthew Davies:
Website - www.mrmattdavies.me
Twitter - @mrmattdavies
LinkedIn - Matt Davies

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S02E02 Shelf Impactors™ Interview with Matt Davies

In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker.

Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy.

I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding.

In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands.

We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around,

• The Commoditising of Design
• Story Based Strategic Branding
• Where does strategy fit into design
• Challenges facing brands today
• Influencer Marketing
• Marty Neumeir (Author of the 'Brand Gap')
• Neuro Marketing
• Blue Ocean Thinking
• 'Storyategy' (Matts book - available on Amazon)


Matthew Davies:
Website - www.mrmattdavies.me
Twitter - @mrmattdavies
LinkedIn - Matt Davies

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

1 hr 6 min

Top Podcasts In Arts

Dish
S:E Creative Studio
Table Manners with Jessie and Lennie Ware
Jessie Ware
Comfort Eating with Grace Dent
The Guardian
Sentimental Garbage
Justice for Dumb Women
As the Season Turns
Ffern
Something Rhymes with Purple
Sony Music Entertainment