Wedding Business Growth Coach Podcast Jen Maynard

In the previous episodes 16 & 17, I have introduced what a Content Creation System is and how it can majorly benefit your wedding business to be consistently present in the online places you need to be.
As well as talked about how to create an annual blog schedule that will get your blog web pages ranked for the keyword phrases you are looking to be visible for.
In this episode I follow on from Part 1 & 2 of the ‘Get Strategic with Your Online Presence’ series and focus in on how you can write effective blog titles that:
- get your blog visible on Google Search Results for the keywords you are looking to rank for,
- compel your ideal wedding clients to click on your blog post, and read the contents.
So grab a cuppa and enjoy, as I share with you 9 ways to write attention grabbing blog titles in an easy, step-by-step format… enjoy!
Jen x
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach

This is Part 2 of How to create your own Content Creation System that will enable you to get strategic about your online presence.
In this episode I cover:
- Blog Fundamentals - what you need to include within each Blog post you create to make it a valuable piece of content for your business to grow, and well as sharing lots of value with your target wedding audience.
- Blog Frequency - depending on your capacity, I talk about setting consistent plan for the number of blogs to will create across the next 12 month period.
- Blog Content Ideas - needs to align with the pain points and desires your target wedding audience will be searching for on Google/ Pinterest.
- Introducing the 'Content Hub' method for planning out your blog schedule over a 12 month period to make your content attractive to Google, so it gets ranked well, which means more 'qualified' eyes on your content.
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach

With so many hats to juggle as a wedding business owner, it can be very hard to make space in our busy schedules to create consistently high value content to attract and nurture our target wedding audience.
But with the right know how and processes in place in your business, you can follow a repeatable system that enables you to bulk create all of your monthly (or bi-monthly) social media, search engine & community group posts, from from written website blog.
Want to know how?
Well over the next few podcast episodes, I will be taking you through the step by step theory and activities to make this happen in your wedding business!
Activity Questions:
For the wedding community you want to serve, write down the answers the following questions:
What is important to them regarding the environment, social background, particular traditions, the culture they are part of?
What type of career do they have?
What annual salary range do they sit in?
What are their family commitments?
How much free time do they have?
What are their hobbies and passions?
Who are they influenced by in regards to purchasing decisions?
What values do they have around spending money?
What existing knowledge will they have about your area of wedding expertise?
How do they use social media and what platforms are they most present on?
What are their pain points when it comes to planning their wedding?
What are non negotiables for them when planning their wedding?
Where will they go to validate you as a wedding supplier? Ie. Facebook/ Google My Business/ Google Search/ Wedding Directories/ Your Website/ Linked in/ Instagram/ Pinterest/ work of mouth/ etc.

The answers you write down to these questions will then help you endlessly with what sort of content to create to attract, nurture and close a wedding sale or booking.

Resources:
- Download your FREE Resource, 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach

This week marked Mental Health Awareness Day in the UK, and if I am honest, I completely missed it until I saw social media posts of others talking about it after the event.
We can often be running 100mph in our lives, that we can often miss the opportunity to look up and recognise when we need to make a change or recalibrate our lives to ensure our own wellbeing is maintained and cared for.
In this episode, I share a recording of a recent talk I did at a networking event, sharing a moment in time when I realised there was something seriously wrong with the version of reality I had created, and that some major changes needed to take place to rebuild my life and discover what true authenticity and happiness meant to me.
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach

I want to share with you from my experience from running https://thebohobrideguide.com/index.php Blog, Supplier Directory & Community, how online wedding directory business profiles benefit your wedding business.
When prospective wedding clients are researching their dream wedding team of suppliers, they never look for just one point of reference. They are looking for a wide variety of contact points with your business before they even make an enquiry.
The general thought in their arena is the 7, 11, 4 rule in marketing. Consumers looking to make a considerable purchase will want to experience:
- around 7 hours of contact/ content from you - real wedding blogs/ video/ website content/ reviews/ shoots/ in person at wedding fairs,
- 11 touch points - brochures/ biz cards/ website/ social media content / google biz profile/ other suppliers and previous clients recommending you.
- 4 different locations - website/ third party directories and, features and review sites/ And so you will quickly see that featuring on an online wedding directory that aligns with the niche you are looking to specialise in works towards your overall business presence and kudos.
So, when measuring the success of your wedding directory profiles, it should be more about the page visits and time spent on your profile, rather than how many enquires you directly received through that directory portal for this very reason.

I have put together my 9 top tips on how to maximise the visibility of your wedding directory profiles on google, so here goes... enjoy!

✨Get Visible, Build Connection FREE Downloads ✨
My FREE resource provides you with everything you need to plan 1 whole years worth of 'Face of Your Business' online content. To build an authentic brand that aligns with you as a person and builds that all important connection with your audience.
The Activity Pack includes a BONUS downloadable template that helps you structure and plan your years worth of content, taking out the overwhelm and kicking you into action!
Resources & Links:
- Download your FREE Resource, 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule

- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram https://www.instagram.com/weddingbusinessgrowthcoach/
- Follow me on Facebook: Wedding Business Growth Coach
- Subscribe to my YouTube Channel https://www.youtube.com/channel/UCry5_dg2evscd9NZKKIGVzw

In this episode I am SUPER excited to be chatting to Daniella from Pretty & Punk Weddings on all things wedding shows, and how vendors can maximise the opportunity when face to face with their target wedding audience.
We talk about the benefits of attending the right wedding show for your business, and how this can weave seamlessly into your marketing strategy and compliment all of your online visibility activities to seal the deal with clients that have been following your business for a while.
Daniella then shares with us her words of wisdom and top tips when it comes to planning for, setting up, and exhibiting at a wedding fair, the do's and dont's to maximise the benefits from each wedding fair you attend.
References: Daniella Founder of Pretty & Punk Weddings https://prettyandpunk.co.uk/events.php https://www.instagram.com/prettyandpunkweddings/
Resources:
- Download your FREE 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach