SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including:
Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decision to take control of his publishing journey.The untapped potential of audiobooks and why they are a goldmine in the world of book publishing.The two types of individuals who can play a pivotal role in helping you sell more books and expand your business.The significance of a "backlist" and why it holds the key to sustained long-term book sales.The undeniable advantages of self-publishing if your goal is to generate substantial income from your book.This interview serves as a comprehensive blueprint for entrepreneurs aiming to grow their businesses using the power of books.
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Must-watch episodes:
SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki