Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business.
I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.
SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
Today I'm joined by Jonah Berger, the author of "Contagious: Why Things Catch On", The Catalyst, and other books. His books have sold over 1 million copies and are in print in over 35 countries. In this interview, we talk about:
-Contagious; why things go viral and why his first book caught on
-Pain pills vs. vitamins; why this is important with your marketing and in the topic of your book
-6 Key S.T.E.P.S. that make your book contagious (and how Jonah used them to promote his book)
-Paid Media vs. Earned Media; what’s the difference and which one should you choose?
-“Trojan Horse Stories” - what are they and how you can use them to make your book more contagious
-How and why you should use stories & frameworks in your book
-What Taylor Swift can teach you about marketing your book
-How to make your book cover “Contagious”
If you're interested in having your book go viral...or just getting it to catch on in a bigger way, don't miss this episode! Listen and let me know what you think.
SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
Today I'm joined by the G.O.A.T of business fables, Patrick Lencioni. He's the author of 12 books that have sold over 7 million copies including "The Five Dysfunctions of A Team" and his newest book...The 6 Types of Working Genius. In this interview, we talk about:
-Writing screenplays and how that helped Pat get started as an author and write better fables
-Why you should write a fable instead of a traditional non-fiction book
-The 5 core elements of writing great fables
-How Pat does character development and structures the characters in his books to be realistic
-How you can anticipate the objections of your readers and answer them in a fable through your characters
-Plotters & Pantsers - which one are you and which one is Pat?
-The 6 Types Of Working Genius…and how you can use your genius to write and publish a better book
Pat is a genius. He's written some of my favorite business books and favorite fables. It was fun breaking down the behind the scenes in this interview. Listen and let me know what you think in the reviews!
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
Pastors & Church leaders: thinking about writing a book? Today I'm joined by Carey Nieuwhof, author of "At Your Best", "Didn't See It Coming" and the host of the Carey Nieuwhof leadership podcast. In this interview we talk about:
-Writing your first book at 45; is it too late?
-How Carey wrote the draft of his first book between Christmas and New Years. Is it possible for you?
-Writing a book gets harder the more books you write? Is it true and how to create better frameworks for your book
-Self publishing vs. traditional publishing…what Carey’s learned from doing both and what he’s doing in the future
-How to make sure you retain ownership of the IP of your book
-Writing a book as a pastor; the opportunity and the trap
-How to manage the finances with your book and your church (advice from a former pastor and lawyer)
If you're a pastor or someone writing a faith-based book, you don't want to miss this episode!
SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
Thinking about writing a memoir? Mary Lawless Lee is an inspiration! Such a fun interview where we talk about:
-The difference between the highlight real of social media and the vulnerability of writing a memoir that matters
-How Mary knew it was time to finally write her book (and how you can know when it’s time to write YOUR book)
-Balancing the head and the heart…and how to be more vulnerable in your writing
-Does therapy help you write a better memoir? (unconventional advice)
-Should you include pictures in your book? …and how to do decide how many images are enough but not too much
-The top 3 things Mary is doing to launch and market her Memoir
And so much more! If you're a woman thinking about writing a memoir or self help book you don't want to miss this episode!
SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
Sometimes writing a book is "free therapy"...especially if you're writing about tough life experiences like divorce, loss, or painful events from the past. Today I'm joined by Dave Hollis author of "Built Through Courage" and his upcoming Children's Book "Here's To Your Dreams".
In this interview we talk about:
-How Dave has used books to launch his brand and to better understand himself
-Writing real and raw books as therapy post divorce or other painful events (reflections and lessons learned)
-Why high expectations are extremely dangerous as an author & how to manage expectations around your launch
-Why Dave and his daughter decided to write a children’s book
-How to outline a create children’s book (Dave’s method)
-How marketing and selling a children’s book is different from traditional non-fiction
I loved the real and raw reflections in this episode. Listen and let me know what you think!
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
Wow, what an action packed interview! Today I'm joined by Grant Baldwin. He's the CEO of The Speaker Lab and the author of "The Successful Speaker". In this interview we talk about:
-How Grant hired Jeff Goins as a ghostwriter, how the contract was structured, etc
-Should you hire a ghostwriter? Grant’s experience + his recommendation for you
-Why and how Grant bought back the rights to his book from the publisher (a deep dive)
-Do you need to speak AND have a book? Or can you do one or the other?
-The 3 questions you need to ask to get booked for more speaking
...and a whole lot more! If you're a speaker or author who wants to speak, you don't want to miss this episode.
Super helpful to learn the basics of self-publishing
I have learned a lot from this podcast! I’ve even listened to some episodes twice and have started implementing and planning based on their suggestions. For example, I’ve started preparing nicer art gifts for networking & connecting, based on the author of Giftology whose episode I listened to multiple times. It was eye opening. I am still super early in my self publishing journey so my perspective is limited but I feel like I have gotten a lot of useful info to help me lay the foundation. I’ve taken sooooo many notes!
I loved it…..l great
Learning a Ton
Love this podcast! So much great wisdom here. They don’t waste any time and get right to it.