409 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Integrity Network

    • Business
    • 4.9 • 3.5K Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #380: 4 Strategies To Create A High Converting Sales Page

    #380: 4 Strategies To Create A High Converting Sales Page

    Are you ready to boost your sales and crack the code on customer conversions? 
    Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code.
    That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it.
    In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes.
    That’s a lifetime when it comes to viewer stats.
    It also means that the sales page is working wonders when it comes to keeping leads engaged.
    As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like:

    A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel confident about their purchase (one of my favs!) How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one!
    Here’s a glance at this episode...
    [04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate. [08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category. [11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own! [14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement.  20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot.  [22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it. Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 23 min
    #379: Cure Writer’s Block: The Content Structure My Team Swears By

    #379: Cure Writer’s Block: The Content Structure My Team Swears By

    Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content. 
    Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day. 
    Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again. 
    Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat.
    That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online.
    Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on:

    How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity Ways you might be missing out on consistency and a simple fix to help across all channels Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day) Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you. 
    Here’s a glance at this episode...
    [04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve.  [06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing.  [07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish. [10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers. [15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework! Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 16 min
    #378: Could A 4-Day Work Week Fit Your Business?

    #378: Could A 4-Day Work Week Fit Your Business?

    If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing.
    When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable.
    And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment. 
    Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you. 
    Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week. 
    You’ll also learn more about:

    WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you Processes to set into place when it comes to your team, communication, and what the new work week looks like The different categories to create plans for as you look at your day-to-day systems and expectations The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode.
    Here’s a glance at this episode...
    [02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week.  [06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How. [11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?   [15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team.  [19:44] Find out the tools we use to make our 4-day work week efficient and possible.  [22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot. [36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter. Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 41 min
    #377: How To Re-engage Your Email List

    #377: How To Re-engage Your Email List

    If your email list has been on your mind and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence.

    • 23 min
    #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start

    #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start

    The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully.
    And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must.
    On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past. 
    Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn:
    The core values you must know before even thinking about getting started Platforms you’ll want as your best friends so the funnel runs without a hitch What must-have content should be created as you think about launching   How timing and LIVE launching plays into creating your evergreen experience Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products.
    Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless. 
    Here’s a preview of the episode: 
    [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer. [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns.  [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email. [18:01] Create urgency by using Deadline Funnels and irresistible bonuses.  [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month. [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen. [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates. Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 25 min
    #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship)

    #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship)

    Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience.

    • 31 min

Customer Reviews

4.9 out of 5
3.5K Ratings

3.5K Ratings

MissyLynneP ,

Am I Glad I Found Amy!!

I am brand new to online marketing and have no idea how to do it effectively. After several disappointing courses, I decided to look for a podcast, in the hopes that there was something out there that made sense to a newbie.

Enter Amy! I thought it was pretty cool that we have the same last name because it’s not that common, but more importantly, her content is so useful and her style is very approachable. I could see that she’d been in my shoes and understood how overwhelming this is.

I promptly signed up for her free email list masterclass, and it was so helpful that I signed up for her list building course. I have just gotten in to it and it is a wealth of information and free resources to use. I truly appreciate her step by step approach and her positivity.

If you’re looking to up your game, this is who you need to be listening to!

Arlie K ,

Amazing, Amy!

Y'all, I cannot recommend this podcast enough! The insight that Amy brings to bear on the challenges we all face blows me away every. single. time. If you're looking to level up, you must tune in!

Lmm482120 ,

Generosity = Amy

Long time podcast listener (stalker) to DCA student. Amy equips her listeners and is generous with resources but also keeps it real and inspires us. Thank you!

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