789 episodes

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

Imperfect Action Steph Taylor

    • Business
    • 4.8 • 219 Ratings

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    How we've been leveraging AI to save time and improve our offers

    How we've been leveraging AI to save time and improve our offers

    Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers.

    - The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients).
    - How using AI can help you to get all of your SOPs (standard operating procedures) in check for you and your team.
    - The specific questions you can ask Chat-GPT to create content topics and brainstorm titles for you—while avoiding those uninspiring, generic responses.

    SHOW LINKS:
    - Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 14 min
    7 things that made running my business while travelling much easier

    7 things that made running my business while travelling much easier

    Traveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things running on the ground, there are still tasks I need to complete and calls I need to make for my business while I'm overseas. In today's episode, I'm sharing my whole swag of travel tips that I've learned over the years as an online business owner.

    - Why establishing a routine when travelling is so important when it comes to having boundaries around your time.
    - How dealing with different time zones doesn't need to be so difficult (and what you can do to help yourself stay on track).
    - How maximising your travel time can turn boring long-haul flights into productive work time.
    - The importance of having a dedicated workspace wherever you're staying.
    - The e-sim card I use for instant data wherever I land.

    SHOW LINKS:
    - Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 22 min
    Launch Magic students on their experiences and how building an online business isn't a linear journey

    Launch Magic students on their experiences and how building an online business isn't a linear journey

    "Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! So, in today's episode, I'm sharing a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.

    - How enrolling in Launch Magic helped students to clarify their programs and how to launch them.
    - Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.
    - How launching can be successful, regardless of where you're starting from.
    - The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).
    - How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.


    SHOW LINKS:
    - Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    -5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 42 min
    Launch Magic alumni share their experience inside the program

    Launch Magic alumni share their experience inside the program

    You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But once you understand where people are coming from in terms of their marketing, you realise that you're not actually getting the solution until you buy, right? So you are always just going to be getting told more and more things about the problem that you have.

    In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:

    - The 3 different types of students who launch their digital product in Launch Magic.
    - The challenges these students were having with their launches before they did the program.
    - Their experience of working their way through Launch Magic.
    - The results these students had from their launches.

    SHOW LINKS:
    - Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 22 min
    Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...

    Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...

    This week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I decided to turn your answers into a podcast episode! So, in today's episode, I'm sharing how you can launch an offer before you've created it and so much more!

    - The *many* benefits of launching your offer before you've even created it.
    - Why live launching is a much more effective way to sell your offer, compared to parking it on your website.
    - Why *warming up* your audience before launching is so important and what content you can share to do this.
    - The key to creating urgency with your offers, especially if they're evergreen.



    SHOW LINKS:
    - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 22 min
    Should you live launch every offer? 6 times when I wouldn't

    Should you live launch every offer? 6 times when I wouldn't

    While I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 times when I wouldn't launch an offer live (and 3 times when I *absolutely* would).

    - Why live launching a low-ticket offer is not always necessary, especially when it's super specific and you have a lot of social proof.
    - How understanding the timing around specific problems your audience has can help you to decide their urgency and whether to live launch.
    - Why observing your customer's journey and how they move through your offer suite can determine which offers flow naturally from one to the next and which ones could be live launched.
    - Why customising packages for clients or offering a done-for-you service does not normally require a live launch process, especially if you're only working with small numbers of clients.

    SHOW LINKS:
    - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 16 min

Customer Reviews

4.8 out of 5
219 Ratings

219 Ratings

hannasammantha_ ,

Love it!

One of my few favorite podcasts to watch as an entrepreneur!

Jess Four Generations One Roof ,

Love it!!

Hi Steph! I found you from an Amy Porterfield shout out and I am so glad I did! I have been a blogger for 10 years and just started to make the shift into digital course. Thank you for all your free info 🙏It’s been so helpful for me 😀

AbramsLaw ,

Absolute game-changer!

Steph is the hype-gal every new business owner needs! I love how every episode provides no-nonsense, actionable advice on how to truly get out of your head and keep pushing forward when you get stuck. Thinking about my podcast and membership program used to give me anxiety, but after listening this podcast I am beyond excited to share my knowledge and leave a lasting impact on the world. <3

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