591 episodes

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

Imperfect Action Steph Taylor

    • Business
    • 4.7 • 146 Ratings

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Tarzan Kay on scaling back her business, letting go of her team and surviving tough times

    Tarzan Kay on scaling back her business, letting go of her team and surviving tough times

    In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking about what happens when you need to scale back your business. Today, I'm welcoming back Tarzan Kay, one of my favourite ever guests, to have a very raw conversation about her decision to scale back her successful business.

    In today's episode we chat about:
    - Tarzan's experience running an online business whilst juggling some massive life changes and curveballs.
    - How she came to the realisation that she didn't have the capacity to lead her students or her team right now, and the process behind coming to terms with that.
    - How she navigated the process of scaling back her business and letting go of her team.

    And so much more. I can hand on heart say this was my favourite interview I've done on this podcast to date.

    You can find Tarzan at tarzankay.com and keep up to date by joining her email list at tarzankay.com/join

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 50 min
    Coaching call: How can I create compelling messaging to sell my online course?

    Coaching call: How can I create compelling messaging to sell my online course?

    Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.

    In this episode we chat about:
    - The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!
    - Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome
    - How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience
    - Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 33 min
    Ask Steph: Should I focus on 1:1 offers until I'm more experienced?

    Ask Steph: Should I focus on 1:1 offers until I'm more experienced?

    Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma
    - How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes
    - Why small group format courses can hold so much benefit to developing and refining your offers
    - The proof is in the purchase...the only way to know if your offer will sell is to give it a go!
    - How your 1:1 clients can provide valuable direction in course creation through outcome-oriented coaching strategies
    - Remember - the best offers solve a problem or deliver a transformation!

    Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

    SHOW LINKS:
    - Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 16 min
    You don't need to launch everything. Here are 3 things you can do instead to sell your offers

    You don't need to launch everything. Here are 3 things you can do instead to sell your offers

    Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied.

    In today's episode we chat about:
    - How to identify which digital products are best suited to live launching and the all-important 60-90 day pre-launch nurturing process.
    - The benefit of 'always open' offers and the value they can add to your audience as instantly accessible problem solvers.
    - How 'limited time launching' of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.
    - The value of 'next step offers' allowing existing or returning clients an opportunity to continue their journey with you.

    SHOW LINKS:
    - Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 14 min
    Coaching Call: Where should I focus my time and energy for results?

    Coaching Call: Where should I focus my time and energy for results?

    Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money.

    In this episode we explore:
    - The value of drilling down on your marketing strategy and really capitalising on free marketing strategies to nurture your audience
    - How creating business structure and habits in the early days can help maintain focus, motivation, and consistency in the long term.
    - The importance of identifying the big picture vision to create smaller action items and long-term goals whilst promoting sustainability in your business
    - Why being comfortable with all that you 'are' doing is so important to overcoming the feeling of 'needing to do more'

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 25 min
    Ask Steph: Should I scale my existing offers or create something brand new?

    Ask Steph: Should I scale my existing offers or create something brand new?

    Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...

    - How scaling one product can minimise the risk and allow more time for focussing on the next thing.
    - The challenges that present themselves whilst scaling up.
    - Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
    - The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer

    Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

    SHOW LINKS:
    - Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
    - Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 15 min

Customer Reviews

4.7 out of 5
146 Ratings

146 Ratings

Emoji_Bitz1 ,

Imperfect Action

This is a

Kiki_dac ,

Congratulations on your rebranding!

Wishing that the success of your podcast keeps growing ⭐️

Dembris B. ,

So much valuable info!

Thanks Steph for dropping your gems and also providing encouragement on this entrepreneur journey! It’s easy to feel stuck, but I love how your episodes make things simple and practical. Especially for the overthinking minds!

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