16 episodes

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

Marketing Made Simple Powered by StoryBrand

    • Business
    • 4.9 • 106 Ratings

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

    How to Create a Website That Works

    How to Create a Website That Works

    Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why we’re giving you a website wireframe what works! 
     
    Welcome to Part Two in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown everything you need to create a website that works. In this episode you’ll discover and learn about: 
     
    The Nine Sections Your Website Needs  
    The Most Effective Way to Layout Your Website  
    The Three Questions Your Website Needs to Answer  
    April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client’s cluttered and confusing website lead to an increase in sales. Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher.
     
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    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.. 
     
    Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

     
     

    • 25 min
    Creating the Perfect Answer to the Question “So, What Do You Do?"

    Creating the Perfect Answer to the Question “So, What Do You Do?"

    Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish!
     
    Welcome to Part One in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown how to create a great one-liner and show you:
     
    The three parts every one-liner needs  
    Where to place your one-liner in your marketing and messaging  
    Great examples you can refer to when creating your one-liner  
    We also talk with Josh Taylor, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped craft a one-liner for his client that worked as an incredible tool to save them from needing to close their doors for good. Contact StoryBrand Certified Guide Josh Taylor directly at ClarifyYourMessage.com/Josh-Taylor.
     
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    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! 
     
     
    Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 21 min
    Five Must-Haves for an Effective Sales Funnel

    Five Must-Haves for an Effective Sales Funnel

    Want to know a secret that most people won’t tell you? Anyone can learn marketing. Seriously, anyone. Most people will tell you marketing is an art that only the few have the eye for, but we disagree. While there is art involved, it is very much a science. A science you can learn!
     
     
    In this episode, J.J. and April introduce everything coming your way in our next series: How To Create Your Marketing Made Simple Sales Funnel.
     
     
    Learning to create a sales funnel and applying it to your marketing puts you ahead of an overwhelming number of pro marketers. We can’t wait to guide you through creating a marketing plan that’s easy and that works!
     
     
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    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify, Stitcher or wherever you enjoy podcasts.
     
     
    Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 12 min
    How to Take Action with the StoryBrand Framework

    How to Take Action with the StoryBrand Framework

    You’ve done it, Hero Makers! You’ve reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action!
     
    You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you’ll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used the StoryBrand framework to create and implement their Brandscripts to realign their team and position themselves for substantial growth like never before!
     
    Align your team, clarify your message and grow your business with a private workshop. Just go to StoryBrand.com/PrivateWorkshops to book a workshop today! 
     
    You can also join us virtually for our upcoming two-day Livestream event. You’ll learn each part of the StoryBrand framework and how to implement them to clarify your message and build the sales funnel you need to thrive in the marketplace. Register for our next Livestream event on September 20 and 21 at StoryBrand.com
     
    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

    • 25 min
    Give Your Customers a "Happily Ever After"

    Give Your Customers a "Happily Ever After"

    Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero!
    This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you: 
     
    How to cast a vision of a climactic scene for your customers   
    How to frame success against failure  
    Examples of success language for your website  
    We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a “happily ever after” vision for his client’s marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks.
     
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    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
     
    Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 24 min
    Save Your Customers from Failure

    Save Your Customers from Failure

    A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase.
     
    This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: 
     
    Exactly how to talk about failure without overwhelming your customer  
    How to breakdown and show the consequences related to not buying your product  
    Whether to use short-term vs. long-term failure in your messaging  
    We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how introducing failure in her client’s marketing actually inspired customer’s to take action and buy during what was typically a slow season.  Contact StoryBrand Certified Guide Jessie Congleton directly at ClarifyYourMessage.com/JessieCongleton.
     
    --
     
    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
     
    Our StoryBrand certified marketing guides, like Jessie Congleton, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 21 min

Customer Reviews

4.9 out of 5
106 Ratings

106 Ratings

Franciscaaaaaaaaaaaaaaaa1 ,

Wow!

The content here is gold. I’ve learned so much. Many thanks for sharing your knowledge.

Kelly Garashay ,

Top notch in every way

Every product put out by this team is excellent. Grateful for all the free options and anyone who takes advantage of it is wise!

natecoumbe31 ,

Simple and effective marketing ideas from AMAZING hosts!

I’m really diggin’ this podcast, so much so that I decided to write a review (and I don’t usually do that).

First off, April and JJ are amazing and hilarious podcast hosts—some of the most entertaining I’ve ever listened to. Even their occasional bouts of singing are super funny and surprisingly good 😀 And the marketing advice they give is simple, top-notch, and easy to implement.

Each episode walks you through one of the steps in the StoryBrand framework, and at the end they give you an action step that you can put to use in your own business using your free StoryBrand brandscript.

Not only that, but they bring working StoryBrand certified guides onto each episode to tell you how they use each day’s step in real-world marketing situations with their clients.

If you’re new to marketing, or if the marketing in your business isn’t working, you need to listen to this podcast and put each step into action.

Another high-quality offering from Donald Miller and the StoryBrand team.

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