Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use [00:28] You can target a direct competitor and the people who visit their site with PPC. [01:05] How Neil’s team does their PPC campaigns. [01:28] RLSA: what this is and how it helps you find customers. [01:54] Eric’s favorite PPC hack that uses video. [02:38] That’s it for today! [02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
Links Mentioned in Today’s Episode:
 
HubSpot  
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In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets
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[00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thinks about things. [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview. [02:01] #3: Do a lot of research and find out what they’re passionate about. [02:27] #4: Find previous interviews to get a feeling of what they talk about.  [02:50] #5: Ask what you can do for your guest at the end of the show. [03:49] #6: Interview people with followings because that will help you. [04:17] #7: Remember to repurpose your content [04:51] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
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In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC. [00:28] The strategy you use depends on your business type. [00:43] Why we pick CRO, even though it's the least sexy. [01:25] The strategy you use depends on what you are looking for. [01:37] Pre-CRO work and why this is equally as important. [02:43] You need to start thinking about CRO for your business. [03:08] That’s it for today! [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
Links Mentioned in Today’s Episode:
 
Crazy Egg  
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In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Maximize Your Engagement on Twitter [00:33] There are lots of smart and powerful people who hang out on Twitter. [00:52] Make use of current channels you have to improve Twitter engagement. [01:22] How to use a blog-style post across multiple tweets. [02:15] If you know influential people, get them to like your tweets [02:52] When you are doing a tweet storm, provide a call to action or offer your other skills. [03:38] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn. [00:42] Over the years, organic reach on LinkedIn has been dying down.  [01:00] Build a network with people who will leave engaged comments on your content. [01:23] Ways to get people to leave comments on your LinkedIn posts. [02:04] You can have a pod of your friends or employees who like your posts. [03:15] Videos work better than short lines to grab people's attention. [03:50] If you have an email list, hit them up to like your LinkedIn posts. [04:13] That’s it for today! [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
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In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Quit When You Feel Overwhelmed? [00:29] If you love what you are doing, you shouldn’t quit. [01:02] Money isn’t everything in this world; you have to find your passion.  [01:23] Even though Eric has had a lot going on, he still feels so grateful for his job. [02:37] You can try meditating, taking breaks, and try to shift your perspective. [02:52] Start creating processes that can take things off your plate to reduce your overwhelm. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
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What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
 
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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu