Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
  • 4.6 (1.2K)
  • MARKETING
  • UPDATED DAILY

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

  1. 2D AGO

    Anthropic Just Revealed a New Marketing Channel

    Eric and Neil break down GitHub as the next major marketing channel, why AI voice agents are finally good enough for discovery calls, and the trap of "AI theater" that's killing marketing ROI. They unpack the eye-watering $4.7M midroll pricing on Acquired FM, what makes elite peer groups actually valuable, and round it out with seven AI tools driving real growth right now. Key takeaways ◾ GitHub repos are becoming a serious marketing channel ◾ AI voice agents can now handle full discovery calls ◾ Don't let AI theater distract from what actually drives ROI Chapters (00:00) GitHub as a marketing channel (01:47) Agentic and hyperpersonalized marketing (02:02) Boardy.AI and voice agent discovery calls (03:09) The AI theater trap (05:01) Tying AI to real customer problems (06:24) Why recording wearables kill conversations (08:29) Karrot LinkedIn ads break (09:04) Acquired FM's $4.7M midroll pricing (10:54) Acquired vs All-In vs Founders (11:34) Learning from historical business deep dives (13:06) YPO, EO and picking the right peer groups (16:33) Seven AI tools to grow faster (16:55) Boardy.AI for networking and discovery (17:36) Finn.ai for customer support (18:12) Hermes paired with OpenClaw (18:24) Nano Banana for paid creative (18:40) Paperclip for managing agents (19:02) High Level for landing pages (19:16) Manus and GenSpark as OpenClaw on-ramps

    23 min

  2. 3D AGO

    This Guy Built a $1.8B Company That Shouldn’t Exist

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil break down how one founder used AI and 800 fake doctor profiles to scale a GLP-1 telehealth business toward $1.8B in revenue, and why aggressive AI-powered marketing (done ethically) is the new edge. They unpack the Jevons paradox of skyrocketing AI infrastructure costs, the four levels of AI marketing maturity, the Ferrari vs. Honda model routing strategy to cut LLM spend, and why Chinese sentiment toward AI is wildly more optimistic than in the US. A sharp episode on building custom AI tools, scaling infrastructure, and adapting before the curve leaves you behind. Key takeaways ◾ One-person billion-dollar companies are becoming reality with AI ◾ AI infrastructure costs may soon rival headcount costs ◾ The four levels of AI marketing separate winners from laggards Chapters (00:00) The $1.8B one-employee AI company (01:52) ClickFlow AI content break (02:31) Tractor adoption and the AI jobs debate (04:30) Why AI token costs will skyrocket (05:47) Agents will transform corporations, not consumers (06:48) Mapping infrastructure scale for hypergrowth (09:05) Cutting AI waste with the Ferrari vs Honda model (10:52) The caveman prompt hack to slash costs (14:16) Building a company "single brain" with Nemo (15:39) Nvidia DGX Sparks and rising chip prices (16:20) The four levels of AI marketing (17:58) Custom tools vs off-the-shelf software (19:08) Alibaba funds real-world AI (19:40) China vs US: AI optimism gap (21:00) Why human content still wins for some customers

    25 min

  3. 4D AGO

    OpenAI Just Made a Desperate $200M Investment

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil break down OpenAI's $200M acquisition of TBPN and whether owning media is actually worth it for AI giants. They unpack Neil's co-branded conference playbook in Canada, why Anthropic's shipping velocity is crushing OpenAI, the rise of "world intelligence" agents inside companies, and why Neil's switching corporate spend from Amex to Ramp. Plus an honest look at credit card perks, points strategy, and when cash back beats miles. Key takeaways ◾Owning media isn't always worth it, even at $200M ◾Anthropic's shipping velocity is winning mind share ◾Every company now wants its own "world intelligence" agent Chapters (00:00) OpenAI buys TBPN for $200M (01:31) Why owning media properties isn't always smart (02:03) Neil's co-branded conference playbook (05:13) Breaking down the TBPN deal economics (06:42) OpenAI's code red vs Anthropic (07:46) The Open Claude loophole explained (09:03) Anthropic and Google's shipping as marketing (09:32) ClickFlow AI SEO break (10:05) World intelligence and Single Brain (11:30) Ramp, Glass, and internal AI agents (12:30) Why Neil's company is leaving Amex (14:01) Amex Black Card perks breakdown (16:08) Ramp vs Brex and shipping velocity (16:48) Centurion travel benefits (17:46) Cash back vs points strategy (20:16) Why you need a points dealer

    23 min

  4. 5D AGO

    IKEA Just Found the AI Strategy Most Companies Missed

    Neil and Eric break down how IKEA turned an AI chatbot's failures into a $1B design consultancy, why creative is now the real ceiling on paid ads, and where API pricing and in-LLM advertising are heading. They unpack agentic commerce, dynamic personalized ads, and who actually wins the LLM race long term — Google, Microsoft, Anthropic, or OpenAI. A sharp episode on reskilling instead of cutting, scaling with AI creative, and betting on the right players in the AI stack. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Key takeaways ◾IKEA's AI chatbot unlocked a $1B new business line ◾Creative and first-party data are the real paid ad levers ◾Google and Microsoft likely win enterprise AI long term Chapters 00:00 IKEA's $1B AI chatbot story 01:45 Reskill before you cut 02:18 Scaling $1.5M to $20M with 4,500 creatives 03:57 The two real levers in paid ads 06:05 Auction-based API pricing 07:17 Where ads inside LLMs are heading 09:33 Agentic commerce and dynamic ads 11:04 Who wins the LLM race 13:15 Anthropic's momentum vs Microsoft 14:38 OpenAI turbulence and Brett Taylor 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    18 min

  5. APR 9

    The BEST Social Media to Market On Right Now (It's Not Even Close)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning. They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant. Key Takeaways: ◾Some of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X. ◾GitHub is becoming more than a developer platform and may turn into a real marketing channel. ◾GEO traffic is converting significantly better than many traditional channels. ◾AI is helping teams execute faster, but it is not automatically turning weak talent into top talent. ◾The marketers who adapt fastest will have the biggest advantage over the next few years. Chapters: 00:00 The most underpriced marketing channels right now 00:43 Why GitHub is becoming a marketing channel 01:34 Why GEO is converting better than email and paid ads 02:51 How AI is changing A players and B players 07:01 Why most teams won’t become transformative with AI 15:26 The 5 skills marketers need by 2027 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    21 min

  6. APR 8

    Branding Just Changed Forever

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Chamath says brands could go to zero as AI makes products cheaper, faster, and easier to copy. In this episode, Eric and Neil break down why they disagree, why status still drives buying behavior, and why branding may actually become more important as AI creates more abundance. They also get into why luxury still holds power, why most people misunderstand what makes premium brands durable, and how AI agents are shifting the market from selling software seats to selling actual output. Key Takeaways: ◾Chamath’s “brands go to zero” argument ignores how much status still drives human behavior. ◾Strong brands like Apple, Jordan, Louis Vuitton, Chanel, and Tesla still carry emotional and social value. ◾AI may not kill brands, but it could make weak brands easier to replace. ◾Luxury markets are smaller than they look, even if they feel huge online. ◾The bigger AI opportunity may be services-as-software, not just traditional SaaS. Chapters: 00:00 Chamath says brands are going to zero 03:30 Why status still drives what people buy 05:47 The Mercedes minivan example that proves branding matters 10:23 Why luxury is smaller than people think 15:13 The $5.5 trillion AI services shift 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    20 min

  7. APR 7

    Meta Is Firing Anyone Who Doesn't Use AI

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Meta is reportedly pushing engineers to use AI for most of their code, and it may be one of the clearest signs yet that AI adoption is becoming mandatory inside major companies. In this episode, Eric and Neil break down why AI works differently in coding than in marketing, why engagement without revenue means nothing, and how the smartest companies are using AI to drive conversions, optimize operations, and move faster. Key Takeaways: ◾Meta’s AI push could signal where the rest of tech is headed. ◾AI works better in coding because the output is easier to verify. ◾More engagement does not always mean more revenue. ◾Some of the best AI use cases in marketing are in CRO and business optimization. ◾Distribution still matters, even if AI makes execution cheaper. Chapters: 00:00 Meta’s AI coding push 02:09 When AI engagement doesn’t lead to revenue 05:45 What real AI ROI looks like 07:26 Using AI to improve conversions 11:17 Stripe’s bet on AI agents 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    22 min

  8. APR 6

    Nvidia’s Growth Just Reaccelerated, And That Should Scare You

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Oracle cut 30,000 jobs this morning to fund AI data centers, and their stock jumped 5%. Nvidia's growth is reaccelerating because of AI agents. Meta just built AI that predicts your dopamine before you feel it. Eric and Neil break down what all of this means for marketers and business owners right now, who actually gets paid the most in marketing today, and how Eric's AI agent is already negotiating his own sponsorship deals. Key Takeaways: Companies are cutting headcount specifically to fund AI infrastructure, and the market is rewarding them for it. Nvidia's growth reacceleration is being driven by real agent adoption, not just hype. The highest paid marketing role right now is customer acquisition on social, not SEO or paid. Meta's brain-decoding AI doesn't need to read your mind, it already knows what will trigger you. AI agents are handling real business tasks like negotiation, and most people haven't caught up yet. Chapters: 00:00 Oracle fires 30,000 to fund AI data centers 02:38 Why Nvidia's growth is reaccelerating 09:18 The highest paying marketing job right now 11:33 Meta's AI predicts your dopamine before you feel it 14:41 How an AI agent is negotiating Eric's sponsorship deals 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    20 min
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Hosts & Guests

4.6
out of 5
1,243 Ratings

About

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

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