Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: X Turns To Google To Sell Ads.


[01:14] Why a partnership with Google is so beneficial for X, financially?


[01:43] The factors that could make this a more risky move for Google.


[03:06] Why this partnership is advantageous for both companies in the long run?


[03:30] How this could make X ads more expensive over time.


[04:14] Why you should go and try advertising on X.


[04:40] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


Don’t forget to help us grow by subscribing and liking on YouTube!

AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’


Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 



Single Grain Eric’s ad agency


NP Digital Neil’s ad agency


X @neilpatel 

X @ericosiu

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: Why B2B Creators Are The Next Big Thing.


[00:30] Gaps within the B2B marketing space.


[01:20] Opportunities and growth that content creation provides.


[01:40] Possible reasons for a lack of B2B creator content.


[02:22] Leveraging content for growing a B2B business.


[02:50] The future of B2B content creation.


[03:25] Advice to ensure your content is effective for B2B.


[03:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 



Single Grain Eric’s ad agency


NP Digital Neil’s ad agency


X @neilpatel 

X @ericosiu

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: The Growing Trends With Businesses.


[00:50] Benefits of focusing on your company’s mission.


[01:40] The role of interest rates on your company’s growth.


[02:33] Challenges of the current market.


[03:56] Doubling down on what is working and cutting the fat.


[04:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


Don’t forget to help us grow by subscribing and liking on YouTube!

Shopify

Flexport


Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 



Single Grain Eric’s ad agency


NP Digital Neil’s ad agency


X @neilpatel 

X @ericosiu

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: Coca-Cola's New Marketing Formula.


[00:11] Takeaways from a Wall Street Journal article on the subject.


[00:41] An overview of Coca-Cola’s new marketing strategy.


[02:03] Focusing on the core of the business and its values.


[02:33] What makes Coca-Cola’s marketing approach innovative?


[03:01] Important takeaways from their marketing strategy.


[03:33] Coca-Cola’s focus on event-based marketing.


[04:36] Why traditional marketing approaches are still relevant. 


[05:40] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


Don’t forget to help us grow by subscribing and liking on YouTube!

Coca‑Cola

‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’

AnyRoad


Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 



Single Grain Eric’s ad agency


NP Digital Neil’s ad agency


X @neilpatel 

X @ericosiu

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.


[00:38] AI tools that Eric and Neil use to save time and boost marketing performance.


[02:51] The problem with a lot of AI tools out there when it comes to content quality.


[04:47] Reasons that people tend to overestimate what AI can do for them in the short run.


[05:54] Why Eric believes that agencies will boom in the next decade thanks to AI.


[06:29] Thoughts on AI from the recent 2023 All-In Summit.


[07:54] The limitations of using AI for content creation versus analytics and data.


[12:02] Successful ways that we’ve used AI to create basic tools.


[13:40] Three types of AI: automated, augmented, and artificial intelligence. 


[16:35] How to rank highly on Generative Pre-trained Transformer (GPT) searches.


[20:05] What AI can enable you to do now and in the future.


[20:50] The worst black hat SEO tactics we’ve ever used to boost our rankings. 


[23:16] Why do independent thinkers with first-hand experience achieve maximum success?


[24:30] Advice for expanding your AI use cases: think bigger!


[25:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


Don’t forget to help us grow by subscribing and liking on YouTube!

All-In Summit 2023

INBOUND Conference

Peech AI

Opus Pro

Bard

Castmagic

Midjourney

ChatSpot

Ubersuggest

Delphi

Backlinko

‘Google’s 200 Ranking Factors: The Complete List (2023)’


Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 



Single Grain Eric’s ad agency


NP Digital Neil’s ad agency


X @neilpatel 

X @ericosiu

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing
TIME-STAMPED SHOW NOTES:


[00:00] - How much does Deion Sanders make in a year?


[00:30] - 'The Deion Sanders Effect,' and who is he


[01:56] - Why is Deion Sanders so influential?


[03:12] - What can we learn from Deion Sanders from a marketing standpoint?


[05:28] - Influencer marketing is not all about promotion


[06:54] - The average NFL coach's salary


[07:43] - How did Fashion Nova grow their profit


Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:



What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 



Single Grain Eric’s ad agency


NP Digital Neil’s ad agency


X @neilpatel 

X @ericosiu