2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.6 • 1.2K Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

    How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

    In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
    (00:13) Ralph shares his experience of buying a podcast and the valuation process.
    (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
    (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
    (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
    (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
    (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

     

    Go to https://www.marketingschool.io to learn more!

     

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    • 9 min
    Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

    Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

    In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.

     

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    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes 
    (00:26) Marketers spend on Super Bowl ads for branding, not ROI
    (01:17) Super Bowl ad costs breakdown
    (03:00) Kanye West's $7 million Super Bowl ad
    (03:55) High-quality production not necessary for high ROI
    (04:24) Tech companies pledge to combat election-related deepfakes
    (05:31) Company loses $25 million to a deepfake scam
    (06:12) Importance of having internal security team and cyber insurance
    (07:46) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 7 min
    Syed Balkhi’s Unconventional Wealth Building Strategies

    Syed Balkhi’s Unconventional Wealth Building Strategies

    Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons and perspectives for both aspiring and experienced investors. 

     

    Watch the full interview here: https://youtu.be/O5VhhH0Aky8

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Syed Balkhi defines himself as a blogger who helps people build better websites using WordPress.
    (01:18) Syed Balkhi discusses the concept of running a profitable business every year to achieve a continuous exit.
    (02:46) Syed Balkhi shares his belief that most businesses won't hit venture scale and advocates for running profitable businesses.
    (04:41) Syed Balkhi explains the value of masterminds and peer groups for personal and professional growth.
    (04:58) Syed Balkhi advises teenagers and young adults to start building a network by following people they admire.
    (06:03) Syed Balkhi discusses the different benefits he gains from various mastermind groups and forums.
    (07:58) Eric Siu and Syed Balkhi highlight the importance of persistence and continuous effort in networking and meeting influential people.
    (08:49) Syed Balkhi introduces the concept of the frustration coefficient and warns about its negative impact on decision-making and relationships.
    (09:59) Syed Balkhi advises practicing radical candor and addressing frustrations directly to interrupt negative compounding.
    (13:29) The power of compounding goodwill and giving unconditionally.
    (14:43) Going deep instead of wide in networking and learning.
    (16:11) The structure of Awesome Motive as a management company.
    (17:07) The importance of alignment with founders and minority stake deals.
    (19:56) The driving forces of incentives and insecurities in human behavior.
    (20:47) Two driving forces shaping human behavior: insecurities and incentives.
    (24:59) The importance of empathy and aligning goals with team members.
    (26:07) Viewing acquisitions as a more lucrative alternative to paid media.

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    • 29 min
    Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…

    Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…

    In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy and quality content in marketing.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Sora causes Adobe to lose $18 billion dollars in 1 day,  The best way to make money in AI isn’t to create something like ChatGPT…
    (00:16) Adobe stock loses $18 billion in market cap due to Sora.
    (00:32) AI is overhyped in the short term, underhyped in the long term.
    (01:01) Sora can create a 1-minute video based on a prompt.
    (01:43) AI-generated content lacks engagement compared to human-created content.
    (02:17) Generative AI lacks editing capabilities, limiting its usefulness.
    (03:02) Creating AI projects like Chat GPT requires significant investment and talented engineers.
    (03:35) Jasper, an AI content writer, struggles to compete with Chat GPT.
    (05:02) Prompt engineering is a valuable skill in the AI field.
    (06:09) Selling multiple services reduces churn for agencies.
    (07:38) YouTube's Gemini AI can crawl and analyze video content.
    (08:22) Neil and Eric discuss the popularity of YouTube and Google
    (09:06) Neil and Eric share their experiences with YouTube optimization
    (10:17) Neil suggests starting a new YouTube channel if stuck in YouTube jail
    (10:29) Neil explains the importance of producing quality content for YouTube
    (12:01) Neil and Eric discuss investing in AI stocks for the next ten years
    (12:29) Neil and Eric both choose Microsoft as their top AI stock
    (13:18) Eric explains why Microsoft is a strong AI investment
    (13:43) Eric highlights Microsoft's ownership of Skype, LinkedIn, and Xbox
    (14:12) Eric discusses Microsoft's involvement with OpenAI
    (14:34) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 14 min
    The future of marketing agencies, How to increase your agency's value, & more

    The future of marketing agencies, How to increase your agency's value, & more

    In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School.
    (00:23) Ralph introduces himself and his agency, Tier Eleven.
    (03:18) Kasim talks about the challenges agencies face and the need for value-producing services.
    (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees.
    (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services.
    (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms.
    (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit.
    (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate.
    (12:03) Percentage of media model can still work if providing value.
    (13:06) Agencies need strategy and problem-solving skills to provide value.
    (14:54) Agencies' value and multiples are more realistic now, not artificially inflated.
    (16:10) 15-20x multiples for agencies will not come back.
    (16:49) Platforms will win with automation, agencies need to find value outside of that.
    (17:50) Charging per meeting, page, or lead can be an alternative pricing model.
    (19:13) Big corporations prefer fixed costs, not performance-based pricing.
    (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided.
    (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models.
    (22:23) SMBs struggle to afford comprehensive agency services.
    (23:19) Agencies need to understand the value of each customer to determine pricing.
    (25:08) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 25 min
    MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media

    MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media

    In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the role of luck in business ventures. Lastly, we touch upon the future of advertising and discuss the potential impact of technologies such as Apple's Vision Pro.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
    (00:40) Mr. Beast's revenue per view and video performance
    (01:30) Mr. Beast's leveraging attention for more engagement
    (02:17) Introduction to View Stats, a YouTube analytics tool
    (03:39) The profitability of "ugly" businesses
    (05:15) Examples of successful entrepreneurs with "ugly" businesses
    (06:02) The importance of focus for success
    (07:46) The role of luck in business success
    (08:59) Examples of lucky acquisitions: YouTube and Instagram
    (09:30) Google's product updates improved YouTube's success.
    (09:49) Graph shows decline of newspaper advertising due to Google's rise.
    (11:01) Facebook and Netflix monetize through ads.
    (11:45) Amazon integrates ads into shows and movies.
    (11:59) Neil Patel's experience with Apple Vision Pro.
    (12:45) Discussion on the potential of AR and VR technology.
    (13:17) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




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    Did you enjoy this episode? If so, please leave a short review.

     

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    • 13 min

Customer Reviews

4.6 out of 5
1.2K Ratings

1.2K Ratings

scootervm71 ,

Never miss an episode!

I usually start my day with the podcast. I love the short format and it’s always packed with great info. And, Eric and Neil are so authentic and fun that it’s an easy listen.

Thannon10 ,

Turn Off

I was never high on Eric but I listened for years but the last few months the gushing over Trump, Carlson and Musk are a total turn off. There is an absolute line and you can't cross it. Hitler, Jim Jones and others were good at it as well, but they should not be celebrated. Hit unsubscribe on all newsletters, youtube and podcast. Do better.

RenBenM ,

Turns your commute into a classroom

These two turn my daily commute into a daily class. I learn so much each day. Thank you Neil and Eric for sharing your wisdom!

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