2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.6 • 1.2K Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    Unlock $1M Revenue: Proven Strategies for Agency Success

    Unlock $1M Revenue: Proven Strategies for Agency Success

    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands. 

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
     
    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction to the Coaching Call

    (00:56) Upselling Strategies for Account Managers

    (03:07) Balancing Focus and Offering Multiple Services

    (05:02) Expanding Internationally: Pricing and Features

    (09:39) Managing Rates in a Changing Economy

    (15:47) Marketing Strategies for Offline Brands

    (17:38) Conclusion

    
    Go to https://www.marketingschool.io to learn more!
     
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    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 18 min
    Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results

    Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results

    In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results.

    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 


    TIME-STAMPED SHOW NOTES:



    (00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more


    (07:51) The early winner of AI is…consultants?


    (11:23) How Steve Jobs was taught what a good ad looks like


    (15:00) Google dropping continuous scroll in search results


    (16:30) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 17 min
    Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier

    Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier

    In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews.
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic:  Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier


    (03:00) Over-optimized SEO features associated with Google traffic declines


    (07:34) CMO tenure falls to lowest level in more than a decade


    (09:35) AI will make marketing harder, not easier


    (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 16 min
    Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue

    Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue

    In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Perplexity's keyword visibility goes up 86%, Why mainstream media Is dead, and SaaS companies are spending $2.64 to generate $1 of revenue


    (01:00) Perplexity's keyword visibility goes up 86%


    (03:04) Why mainstream media is dead


    (07:32) SaaS companies are spending $2.64 to generate $1 of revenue 


    (20:37) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 20 min
    Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy

    Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy

    In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving landscape of diversity in the workplace.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy


    (01:00)  Undisclosed marketing tactics from Neil Patel & Eric Siu


    (12:51) Companies are taking a stance on meritocracy


    (16:27) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 16 min
    Don’t Create a Personal Brand If You Want to Do This as an Agency Owner

    Don’t Create a Personal Brand If You Want to Do This as an Agency Owner

    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market. 

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
     
    TIME-STAMPED SHOW NOTES:

    (00:00) Introduction to the Coaching Call

    (02:22) Building a Corporate Brand

    (04:16) The Value of Referrals and Good Work

    (05:12) Platforms and Content Formats

    (06:42) Different Approaches to Agency Growth

    (08:18) Moving from Six to Seven Figures

    (10:40) Supercharging SEO through Brand Building

    (13:32) Entering the Western Market

    (14:52) Services for Media Companies

    (16:17) Expanding Services and Upselling

    
    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 18 min

Customer Reviews

4.6 out of 5
1.2K Ratings

1.2K Ratings

scootervm71 ,

Never miss an episode!

I usually start my day with the podcast. I love the short format and it’s always packed with great info. And, Eric and Neil are so authentic and fun that it’s an easy listen.

Doa Savas ,

This is not a Podcast, this is a commercial

All 5-star reviews must be paid actors. There’s no way anyone enjoys a 10-minute podcast with 8 minutes of commercials. This isn’t a marketing education podcast; it’s just one big commercial! :D

Ejf11118888 ,

Sometimes i start my day with it.

It’s a great pod. It was better when it was shorter. Content seems to have changed from actionable items to do in your marketing to just whatever they feel like talking about. A lot of talk about how great they are and how much their businesses are worth now. The show has gotten longer - maybe because of the addition of ads, i get it… monetize where you can, but can you please get rid of that insanely annoying kid ad for LinkedIn! Please!

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