247 episodes

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Marketing Against The Grain HubSpot Podcast Network

    • Business
    • 4.8 • 338 Ratings

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

    Mastering AI with Claude: From Dashboards to Apps

    Mastering AI with Claude: From Dashboards to Apps

    Ep. 242
    Can AI assistants really turn raw data into insightful dashboards in under a minute? 

    Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus from traditional data visualization to effective data management, and the transformative potential of using Claude for everything from financial reporting to personalizing web apps.

    Mentions

    Claude https://claude.ai/


    Anthropic https://www.anthropic.com/


    Ethan Mollick https://mgmt.wharton.upenn.edu/profile/emollick/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 31 min
    13 Tips To Master Video Marketing In 2024 - Chris Savage

    13 Tips To Master Video Marketing In 2024 - Chris Savage

    Ep. 241
    How important is video for your website?

    Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out.

    Mentions

    Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi


    Chris Savage https://www.linkedin.com/in/cjsavage/


    Wistia https://wistia.com/


    VEED https://www.veed.io/


    Capsule https://capsule.video/


    Adobe Premiere https://www.adobe.com/products/premiere.html



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    • 42 min
    Top tips from Marketing experts!

    Top tips from Marketing experts!

    Ep. 240
    Is distribution the undefeated catalyst in marketing? 

    Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.

    Mentions

    Gary Vaynerchuk https://garyvaynerchuk.com/


    Rand Fishkin https://www.linkedin.com/in/randfishkin/


    Wes Kao https://www.weskao.com/


    Shaan Puri https://www.shaanpuri.com/


    Jason Lemkin https://www.linkedin.com/in/jasonmlemkin/


    Joanna Lord https://www.linkedin.com/in/joannalord/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 25 min
    Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

    Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

    Ep. 239
    Are you ready to 10x your views on LinkedIn using AI? 

    Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach.

    Mentions

    Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi


    David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)


    GPT-4o https://openai.com/index/hello-gpt-4o/


    Claude https://claude.ai/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 35 min
    Only Pro Marketers Use These Untapped Marketing Channels

    Only Pro Marketers Use These Untapped Marketing Channels

    Ep. 238
    Are you tired of spending your advertising budget on the same stale channels? 

    Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.

    Mentions

    Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt


    FREENOW https://www.free-now.com/uk/


    Lenny Rachitsky https://x.com/lennysan


    Grammarly https://www.grammarly.com/


    A Clockwork Orange https://en.wikipedia.org/wiki/A_Clockwork_Orange_(film)



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 28 min
    How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

    How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

    Ep. 237
    How do we create the new marketing playbook of the AI era?
    Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

    Mentions

    Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt


    Try Scout https://www.tryscout.ai/


    Humantic https://humantic.ai/


    SixSense https://www.sixsense.ai/


    Common Room https://www.commonroom.io/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 43 min

Customer Reviews

4.8 out of 5
338 Ratings

338 Ratings

sfn177 ,

A one-of-a-kind podcast!

It’s so unbelievably rare to find a smart, authentic, real marketing podcast. This is it. Inspiring and a joy to listen to.

Kazanov ,

Too much talk

The podcast covers good topics. I find it very wordy. Lots of talk about nothing. Sometimes after an hours chapter I am still unsure what is the take away.

EugeneOregon ducks ,

A Realtor

Your 6 day course topic was amazing, but then again all your shows are very helpful.
I have above average decades on my birthday card. But Jumped in using gpt4 in the fall. I am learning so much from your shows.

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