250 episodes

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Marketing Against The Grain HubSpot Podcast Network

    • Business
    • 4.8 • 339 Ratings

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

    I Built An App With Claude 3.5 In Less Than 10 Hours

    I Built An App With Claude 3.5 In Less Than 10 Hours

    Ep. 245
    Why should you be a Claude super fan?

    Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitability and customization with Claude's intuitive tools.

    Mentions

    Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet


    Gary Vaynerchuk https://garyvaynerchuk.com/


    Dharmesh Shah https://www.hubspot.com/company/management/dharmesh-shah


    Replit https://replit.com/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 25 min
    A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

    A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

    Ep. 244
    "Is AI really the future of marketing?" 

    Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era.

    Mentions

    Andrew Chen https://andrewchen.com/


    Andreessen Horowitz https://a16z.com/


    SaaS https://en.wikipedia.org/wiki/Software_as_a_service



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 47 min
    Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

    Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

    Ep. 243
    Ever wondered how AI can amplify your creativity?

    Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishing between average and great marketers by refining AI-generated content.

    Mentions

    Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet


    Naval Ravikant https://x.com/naval


    Gary Vaynerchuk https://garyvaynerchuk.com/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 31 min
    Mastering AI with Claude: From Dashboards to Apps

    Mastering AI with Claude: From Dashboards to Apps

    Ep. 242
    Can AI assistants really turn raw data into insightful dashboards in under a minute? 

    Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus from traditional data visualization to effective data management, and the transformative potential of using Claude for everything from financial reporting to personalizing web apps.

    Mentions

    Claude https://claude.ai/


    Anthropic https://www.anthropic.com/


    Ethan Mollick https://mgmt.wharton.upenn.edu/profile/emollick/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 31 min
    13 Tips To Master Video Marketing In 2024 - Chris Savage

    13 Tips To Master Video Marketing In 2024 - Chris Savage

    Ep. 241
    How important is video for your website?

    Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out.

    Mentions

    Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi


    Chris Savage https://www.linkedin.com/in/cjsavage/


    Wistia https://wistia.com/


    VEED https://www.veed.io/


    Capsule https://capsule.video/


    Adobe Premiere https://www.adobe.com/products/premiere.html



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    • 42 min
    Top tips from Marketing experts!

    Top tips from Marketing experts!

    Ep. 240
    Is distribution the undefeated catalyst in marketing? 

    Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.

    Mentions

    Gary Vaynerchuk https://garyvaynerchuk.com/


    Rand Fishkin https://www.linkedin.com/in/randfishkin/


    Wes Kao https://www.weskao.com/


    Shaan Puri https://www.shaanpuri.com/


    Jason Lemkin https://www.linkedin.com/in/jasonmlemkin/


    Joanna Lord https://www.linkedin.com/in/joannalord/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 25 min

Customer Reviews

4.8 out of 5
339 Ratings

339 Ratings

sfn177 ,

A one-of-a-kind podcast!

It’s so unbelievably rare to find a smart, authentic, real marketing podcast. This is it. Inspiring and a joy to listen to.

Kazanov ,

Too much talk

The podcast covers good topics. I find it very wordy. Lots of talk about nothing. Sometimes after an hours chapter I am still unsure what is the take away.

EugeneOregon ducks ,

A Realtor

Your 6 day course topic was amazing, but then again all your shows are very helpful.
I have above average decades on my birthday card. But Jumped in using gpt4 in the fall. I am learning so much from your shows.

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