40 episodes

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!

Marketing Against The Grain Hubspot

    • Business
    • 4.9 • 297 Ratings

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!

    The Impact of AI in Marketing (Friend or Foe?)

    The Impact of AI in Marketing (Friend or Foe?)

    Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more!

    Links Mentioned:
    Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 27 min
    Why Malcolm Gladwell is Wrong about Remote Work

    Why Malcolm Gladwell is Wrong about Remote Work

    Why do employees choose remote work? Kipp and Kieran dive deep into Malcolm Gladwell’s (wrong) take on remote work, how remote flexibility will impact your marketing, what to focus on if your business accelerated or decelerated during the pandemic, and practical tips on how to build engaging remote teams, and more!

    Links Mentioned:

    Tweet from Ryan Denehy on managers who can only scale through headcount https://twitter.com/DenehyXXL/status/1556387871992463362


    Tweet from Sheel Mohnot on Naval not checking emails anymore https://twitter.com/pitdesi/status/1556087444889489408 


    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 33 min
    Crystal Ball: Jobs of the Future

    Crystal Ball: Jobs of the Future

    As the world continues to evolve, you must adapt. What does that look like in a world of ever-changing new jobs? Kipp and Kieran look deep into their crystal ball to predict the jobs of the future, what skills you need now that will skyrocket your success, roles that will diminish in the future (hint: AI), and more!

    Do YOU want to be featured on the next episode? if you have ideas for roles in the future that you think we’ve missed, leave your name and review, and we may feature you next!

    Links Mentioned:

    Greg Isenberg’s tweet on community designers https://twitter.com/gregisenberg/status/1553742250848419840 

    PWR WMN, women blazers https://www.pwrwmn.shop/ 


    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 28 min
    How to Build A World-Class Distribution Engine

    How to Build A World-Class Distribution Engine

    How do you get your product or service out there in a cost-effective way? Kipp and Kieran deep dive into how YOU can build a world-class distribution playbook, taking advantage of core early ad arbitrage opportunities, the importance of video-first, choosing consumer trends that will grow, and more!

    Links Mentioned:

    Derek Thompson’s tweet on how people spend their time https://twitter.com/DKThomp/status/1549392226530332674


    Anu Alturu’s article on 25 things she learned at Clubhouse https://anu.substack.com/p/what-i-learned-at-clubhouse-


    Kieran’s tweet on building HubSpot’s demand engine ​​https://twitter.com/searchbrat/status/1549058266344341507 


    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 31 min
    Take Control of Your Future (Career Advice for Marketing Professionals)

    Take Control of Your Future (Career Advice for Marketing Professionals)

    How can smaller marketing teams positively affect change in organizations that don’t believe in spending money on marketing? Kipp and Kieran dive deep into the world of career growth - The mental models & frameworks to build on your career, applying your knowledge to your marketing work (with Kipp’s learning hacks), the importance of working at organizations that value marketing, and more!

    Shoutout to Jake McConnel for sending in his review and question! Do YOU want to be featured in the next episode? Drop your question and review in Apple Podcasts for a chance to be featured next. 

    If you like this episode, check out our episode on leadership that helps drive growth! https://link.chtbl.com/vBvHDNRB 

    Links:
    The Office Ladies Episode 129 “Body Language” https://officeladies.com/episodes/2022/20/07/episode-129-body-language 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar 
    Kieran Flanagan, https://twitter.com/searchbrat

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 28 min
    Leadership That Drives Growth (Insights from Kipp and Kieran)

    Leadership That Drives Growth (Insights from Kipp and Kieran)

    It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponential goals, relinquishing ownership as a leader, demystifying OKR models, and more!

    Links

    Andrew Gazdecki’s tweet on billboards for MicroAcquire https://twitter.com/agazdecki/status/1548666709317300224


    Sundar Pichai’s tweet on OKRs https://twitter.com/sundarpichai/status/1543328071532523521 


    If you like this episode, check out our episode on how to beat the recession as a business leader! https://link.chtbl.com/kzRtKkNv 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Links:
    Kipp Bodnar, https://twitter.com/kippbodnar 
    Kieran Flanagan, https://twitter.com/searchbrat

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 27 min

Customer Reviews

4.9 out of 5
297 Ratings

297 Ratings

breene13 ,

What it takes

Listened to the first four episodes and it’s great.

I’m running marketing at an early start up now and I’m curious about what it takes to succeed as a marketer at each stage (seed, rounds, pre-ipo, ipo+) and how you think I could lead the team through each stage (Info if relevant: Carbon Collective is a B2B and B2C fintech that creates investment portfolios aligned with solving climate change)

EpattenHitt ,

Excellent and inspirational

I’ve only listened to a few episodes after recently discovering but I’m gonna be listening to all of them. Engaging, smart, and cutting edge. If you own a company and don’t have a CMO person (yet), give it a listen. You’ll be glad you did.

PWR WMN ,

No fluff advice with tangible strategies

As a founder myself, I was growing tired of listening to business podcasts that only spoke about how to “balance” it all or how to “put yourself out there”. I began searching for a podcast with tangible strategies regarding my business that I could implement and this podcast is definitely just that! We founded PWR WMN (pronounced Power Woman) which makes beautiful and functional women’s blazers with REAL pockets. As a new company, marketing is KEY to our growth strategy and this podcast is now a part of my weekly routine! Thank you! (Instagram: @pwr_wmn website: www.pwrwmn.shop)

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