223 episodes

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Marketing Against The Grain HubSpot Podcast Network

    • Business
    • 4.8 • 333 Ratings

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

    Do You Even NEED A Website?

    Do You Even NEED A Website?

    Ep 218
    Is your website an outdated relic or your best salesperson?

    Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape. 

    Mentions

    Forbes CMO Network https://www.forbes.com/cmo-network/


    Character.Ai https://character.ai/


    Delphi.Ai https://www.delphi.ai/browse



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 39 min
    Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

    Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

    Ep. 217
    Are marketing budgets going to go up? Is product marketing a waste of time? 

    Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance..

    Mentions

    SaaStr https://www.saastr.com/


    Owner.com https://www.owner.com/


    Opus Clip https://www.opus.pro/


    Intuit https://www.intuit.com/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 52 min
    SEO Is Dead… 5 Ways To Save Your Business In 2024

    SEO Is Dead… 5 Ways To Save Your Business In 2024

    Ep. 216
    Is Google search traffic in decline?

    Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.

    Mentions

    Ahrefs https://ahrefs.com/


    Semrush https://www.semrush.com/


    Moz https://moz.com/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 43 min
    Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

    Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

    Ep. 215
    What are the hottest and most important Ai apps to use in your marketing today?

    Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft  and Ideogram for crafting compelling marketing visuals.
    Check out Matt's new podcast The Next Wave here: https://link.chtbl.com/uqnVaUip
    Mentions

    Hume https://www.hume.ai/


    Suno https://www.suno.ai/


    Recraft https://www.recraft.ai/


    Ideogram https://ideogram.ai/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 38 min
    Answering Your Burning Questions On AI & Marketing

    Answering Your Burning Questions On AI & Marketing

    Ep. 214
    If you think lead gen is dead, then your business is probably dead.

    Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets.

    Mentions

    Connect https://connect.com/


    Udemy https://www.udemy.com/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 35 min
    I Used Ai To Create An 60-Second Ad in 15 Minutes

    I Used Ai To Create An 60-Second Ad in 15 Minutes

    Ep. 213
    How will last week’s wild events shape the future of Ai video?

    Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service. 

    Mentions

    Fiverr https://www.fiverr.com/


    HeyGen https://www.heygen.com/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 24 min

Customer Reviews

4.8 out of 5
333 Ratings

333 Ratings

apl-ceramicist ,

Lively conversation and I always learn something!

I’m a data scientist quite removed from the marketing world, but I am so happy this pod somehow came across my radar! I learn about new things every episode. And I love the dynamic hosts.

lrg1124 ,

Quite grating

So tired of hearing marketing bros nerd out over AI, and say it’s not taking jobs in the same breath as they talk about how AI agents can act as a college intern or a stock image selecter or proofreader. Those were once people’s jobs lol. While it must feel nice to feel like your job is safe, as someone who lost my marketing job in December after perfectly automating every aspect of the customer journey with chat bots email and SMS, I’m here to tell you we should all be giving AI way more of a side eye and we should be looking out for each other way more or else we won’t have an industry to work in in an decade.

PR Pro1286 ,

GBT Show

Can you please go over how you think about and would build a GBT in real time? Also, show how you’d use Zapier to make it even better.

Thank you!

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