500 episodes

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Tier 11

    • Business
    • 4.7 • 727 Ratings

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

    3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

    Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!
    Chapters:
    00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast00:00:38 - Unraveling the Telegram Thread: Our Community Insights00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins00:07:24 - Personalized Emails: Strategies for Better Segmentation00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality00:16:49 - Audience Engagement: Boosting Email Interaction00:19:02 - The First Email: Setting the Stage for Engagement00:24:13 - Effective Calls to Action: Maximize Your Email Impact00:26:10 - Lead Scoring and Tracking: Techniques for Success00:28:22 - Automating Sales and Marketing: Best Practices00:29:31 - Building Your Automation Team: Roles and Responsibilities00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best00:36:00 - Social Media Strategies: Driving Sales and Engagement00:41:03 - Paid Traffic Conversions: Optimizing for the Right Events
    LINKS AND RESOURCES:
    GorgiasEpisode 494: Top Ways Your PPC Spend Is Being Wasted With John MoranEpisode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John MoranPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2" rel="noopener noreferrer"...

    • 47 min
    Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?

    Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?

    Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving this move and who stands to gain or lose. Get ready as Ralph and Lauren unpack the drama, providing hot takes on how this saga could reshape your social media strategy.
    Chapters:
    00:00:00 - Welcome to Perpetual Traffic: Fresh Faces and New Beginnings00:00:44 - Telegram Talk: Join Our Buzzing Community00:02:16 - TikTok Trouble: Legislation, Bans, and What It Means for Business00:05:35 - Algorithm Secrets: Why TikTok’s Formula Has Everyone Talking00:07:00 - National Security or Nonsense? The U.S. Government’s Concerns00:08:45 - Economic Power Play: TikTok's Influence on Small Businesses00:10:15 - Competing Platforms: How TikTok Stands Out from Meta and Google00:12:09 - Project Texas Unveiled: TikTok’s $2 Billion Security Bet00:14:30 - Jobs on the Line: Economic Impact of the TikTok Ban00:16:45 - Global Ripple Effect: What Happens if the U.S. Leads the Way?00:18:10 - Small Business Stories: Real-Life Examples of TikTok Success00:20:30 - Political Year Drama: How Elections Influence Tech Policies00:23:24 - Big Picture: Social Media, Government Scrutiny, and Business Impacts00:28:15 - Parting Words: Join the Conversation
    LINKS AND RESOURCES:
    37 Important TikTok Stats Marketers Need to Know [2024]TikTok sued the U.S. government to block a ban. Here’s what happens nowDiscovery on TikTokTikTok TOSRestrictions on TikTok in the United StatesPT on TelegramTikTok Sues U.S. Government Over Law Forcing Sale or BanTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining...

    • 33 min
    Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

    Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

    This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the incredible ride with Kasim and look forward to what lies ahead.
    Chapters:
    00:00:00 - Welcome to Perpetual Traffic: Introductions and Farewells00:01:00 - Reflecting on the Journey: Ralph and Kasim's Partnership00:03:45 - The Emotional Side of Podcasting: Saying Goodbye00:06:23 - The Power of Podcasting: Insights and Impact00:10:15 - Building Connections: Networking Through the Show00:13:30 - Content Creation: From Podcast to Multi-Channel Strategy00:16:50 - Lessons Learned: The Influence of Perpetual Traffic00:19:37 - Becoming the Guide: Lessons in Leadership and Learning00:24:02 - The Essence of Curiosity in Podcast Hosting and Joe Rogan: A Multifaceted Success Story00:26:24 - Mastering the Art of Listening00:28:08 - The Challenge of Being Genuinely Interested00:32:40 - Listening Skills: Creating Space for Deeper Conversations00:36:07 - The Art of Reinvention in Business and Podcasting00:42:37 - Openness and Vulnerability: Lessons Learned00:47:04 - A Fond Farewell and Looking Ahead
    LINKS AND RESOURCES:
    Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 53 min
    The Best of Kasim Aslam on Perpetual Traffic

    The Best of Kasim Aslam on Perpetual Traffic

    we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing.
    Chapters:
    00:00:00 - A Fond Farewell: Commencing Kasim's Celebratory Send-off00:03:22 - The 1 Secret to Lowering Your CPAs by 60% on Meta00:32:24 - 6 Critical Campaigns for Success in Google Ads with John Moran00:42:29 - Why Google Might Be 1300X Smarter Than Facebook00:50:42 - Why Google Performance Max Now Kinda Sucks & When You Should Use It01:07:49 - Parting Wisdom: Kasim's Final Insights and Heartfelt Goodbye
    LINKS AND RESOURCES:
    Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 1 hr 9 min
    Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

    Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

    This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀
    Chapters:
    00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam00:01:39 - Insights on Google Performance Max00:04:26 - Kasim’s First Episode: A Look Back00:05:49 - Achieving Astounding E-commerce Results00:09:00 - Leveraging Google's Extensive Data for Marketing00:14:23 - Google’s Data Profiling00:18:55 - Strategies for E-commerce Growth with Smart Shopping00:22:00 - GTIN Codes and Product Feeds00:24:00 - Lifestyle Images in Ads00:27:00 - High-Ticket Items and Lead Generation00:28:49 - Smart Shopping: Best Practices and Pitfalls00:29:46 - The Role of Conversion Tracking in Smart Shopping00:31:22 - Overcoming Smart Shopping Campaign Hurdles00:32:20 - Effective Budget Allocation for Smart Shopping00:33:15 - The Significance of Product Selection in Campaigns00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully00:48:01 - Post-Learning Phase: Campaign Optimization00:52:25 - Selecting an Agency for Google Ads Management
    LINKS AND RESOURCES:
    The 3X Shopify ChallengeGoogle Ads Mastery Program with KasimAbout Smart Shopping CampaignsGlobal Trade Item Number (GTIN)Episode 302: iOS14 Attribution: Where’s Your Money Going?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2"...

    • 56 min
    Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

    Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

    Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself.
    Chapters:
    00:00:00 Welcome Aboard: The "See Ya Later" Episode Begins00:00:42 Trip Down Memory Lane: Celebrating Growth and Good Times00:02:04 Big News Break: It’s Not Goodbye, It’s “See You Later”00:04:25 The Power of the Co-Host Seat: From Little Kasim to Big Celebrity00:07:12 Heartfelt Thanks: A Co-Host's Gratitude and Insights00:09:40 The Future Calls: Kasim Talks New Beginnings00:12:55 Delegation 101: How to Grow Big by Letting Go Small00:18:58 Deep Dive into Boss Moves: The Fine Art of Delegation00:21:33 Why You Should Let Go to Grow: Insights on Leadership and Growth00:24:50 Unpacking Delegation: The What, Why, and How00:28:15 From Doing to Leading: Embracing the Delegation Journey00:30:42 The Big Delegation Discussion: Getting into the Weeds00:33:58 Strategic Delegation: Moving from Micro to Macro Management00:36:20 Transitioning Out: A Co-Host's Path to New Adventures00:38:04 Breaking Down Work: From Busywork to Brainwork00:39:17 Delegation Decoded: Making More by Doing Less00:40:02 Climbing the Work Ladder: From Grunt Work to Genius Moves00:45:43 Delegate Like a Pro: Cut Out, Smarten Up, Hand Over00:53:55 Delegation Live: Turning Theory into Practice00:58:55 Wrapping Up: The Magic of Letting Go and Looking Forward01:06:11 Signing Off: Reflecting Back and Rocketing Forward
    LINKS AND RESOURCES:
    The Easier Way to Delegate for Perfect ResultsEpisode 304: How To Get Insane Google Smart Shopping ROAS With Kasim AslamPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2" rel="noopener noreferrer"...

    • 1 hr 7 min

Customer Reviews

4.7 out of 5
727 Ratings

727 Ratings

Web dev ,

Great hosts

Appreciate Kasim and Ralph in my weekly routine

Justindjdjjfjjf ,

Best marketing pod out there!

I’ve learned so much from these guys and look forward to listening to every episode

Doa Savas ,

Meeeh

I'm a big fan of Kasim and his expertise on the Google Ads platform (bought his book and loved it). I tuned in hoping to learn advanced strategies, hear about day-to-day ad management stories, fun moments, etc. However, all I've found is that in every episode, it seems like it's just two guys promoting themselves :(

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