Perpetual Traffic Tier 11

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.
In This Episode, You'll Learn:
00:00:00 Engaged founder provides exceptional customer support after years00:01:38 Co-founder discusses high level and conceptual ideas00:04:39 Improve customer service with text messages00:07:20 Software company proves concept with 500k businesses and 1 million users00:08:38 Importance of tracking business interactions online00:12:14 Increase conversion rates in marketing with binary options00:14:39 Legal compliance advice for business owners00:17:00 Automate to speed up lead generation and avoid client data requests00:18:29 Possible human error in late-night operations and the importance of fulfilling promises00:25:10 AI is a powerful tool for prompt creation and response accuracy in business00:29:25 The complexity of technology and the need for expertise00:33:25 Impact of technology on ideation and job replacement00:36:40 The threat of automation to white-collar jobs
Resources Mentioned In Episode:
GoHighLevelShaun Clark on LinkedInPT Episode 325
LINKS AND RESOURCES:
Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.
In This Episode, You'll Learn:
00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page00:23:57 Effective Tips for Pop-ups: Using a Delay00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping00:37:18 Effective Call-to-Action for Losing Weight in 30 Days00:42:13 Improving Website Conversion Rates through Avatar Optimization
Resources Mentioned In Episode:
Tier 11 Growth PlanLucky OrangeMouse FlowHotjarStamped IOOptinmonsterUnbounceCart Abandonment Rate StatisticsFacebook Ad BenchmarksCountdown Timer ExamplesPowr Countdown Timer
LINKS AND RESOURCES:
Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!
In This Episode, You'll Learn:
00:00:00 - Warm Greeting and Positive Response00:02:50 - Efficient Formatting of Names and Numbers with GPT00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions00:20:33 - Identifying Google Campaigns Built by Facebook Experts00:21:47 - Three Distinct Real Estate Market Avatars Identified00:24:18 - Message Importance in Facebook Advertising00:28:12 - Success through Simplification: Going Back to Basics in Marketing
LINKS AND RESOURCES:
Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? 
On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.
Listen in to find out more.
IN THIS EPISODE YOU’LL LEARN:
How the full funnel marketing approach is built into the fabric of Google’s advertising What Google does with the goal, audiences, and assets you give them Why it’s counterproductive to dictate location to GoogleHow Google Performance Max builds awareness 
LINKS AND RESOURCES:
Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.
In This Episode, You'll Learn:
00:00:00 - Perpetual Traffic Podcast Changes Tagline To Solution Agnostic00:03:28 - The Importance Of Pre-paying Clients And Front Spending In Business00:06:01 - Authentic Social Media Presence Praised00:10:50 - From Hustling To Success In Real Estate Sales00:14:58 - Entrepreneurship: The Transition From Faking It To Confidence00:15:46 - Using Jarvis To Create Viral Content00:19:10 - The Proliferation Of Ai-generated Content Across Multiple Platforms And Brands00:22:01 - Focus On Coaching Leads And Becoming A Hub For Success In Real Estate00:26:30 - Frustration With Local Real Estate Marketing In Small Towns00:30:27 - Specializing In Neighborhoods: Navigating Niche Real Estate Markets With Content00:35:36 - Advice For Real Estate Agents: Copy My Scripts And Use A Teleprompter00:39:46 - Overcoming Fear Of Perfection And Embracing Vulnerability In Content Production00:43:43 - Consistency And Persistence On TikTok Can Lead To Massive Views For Real Estate Agents
Connect with Suneet Agarwal:
LinkedInFacebookInstagramBig Lock RealityBlog
Links And Resources:
Pictory AITiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.
In This Episode, You'll Learn:
00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert00:13:50 - Customer Acquisition: The Lifeblood Of Your Business00:16:51 - The True Cost Of Marketing: Beyond Ad Spend00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business Owners
Links and Resources:
Three ways to grow your business - Jay AbrahamThe Top 3 Most Important Business Numbers YouTube VideoThe Law of Inverse Profitability™ YouTube VideoEpisode 106: How Much Can You Afford to Pay to Acquire a Customer?Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!