The Product Boss Podcast

Jacqueline Snyder
  • 4.8 (865)
  • MARKETING
  • UPDATED WEEKLY
The Product Boss Podcast

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

  1. 1 DAY AGO

    667. "I want to build better connections with my ideal customers, how do I do that?" | Coaching Session

    Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her business to the next level. Understanding the customer journey is key to unlocking more sales. It’s not just about reaching new people—it’s about nurturing the ones you already have. We talk about how setting order minimums can boost average order value, why referral programs are a game-changer for customer acquisition, and how engaging with current customers often leads to better results than constantly chasing new ones. Sales shouldn’t feel like a guessing game, and when you have a clear strategy, you can start seeing consistent revenue. If you’re ready to optimize what’s already working and create a business that grows with intention, this episode is packed with actionable insights. I also share why every business, no matter its size, can succeed by following proven strategies. Tune in now to learn how to connect with your customers, refine your sales process, and build a thriving product-based business! Resources: Follow Kendra and KB Naturals on Instagram here!Check out KB Naturals here!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss

    47 min

  2. 4 DAYS AGO

    666. Why Growing a Product Business in 2025 Is Harder—And How to Make It Easier

    Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structured system—one that actually works—can help you create predictable revenue without the overwhelm. Time is the one resource we can’t get back, but money? That can continually be made! Instead of spinning your wheels and guessing what might work, I’ll walk you through how a step-by-step system can simplify growth, optimize your sales strategies, and help you build a business that supports you. Your email list and website aren’t just tools—they’re assets that can bring in sales again and again when used the right way. If you’re ready to stop struggling and start seeing real results, I’m introducing Multi-Stream Machine 2.0, my updated coaching program designed to help you create a strong, diversified sales strategy. With live group coaching, expert support, and a proven system, you’ll learn how to generate revenue in your product business quickly and sustainably. Tune in now and start making your business work for you! Resources: It’s happening!! My signature program, Multi-$tream Machine is BACK and better than ever! Doors are NOW OPEN for a limited time!! If you’re ready to focus, fix, and multiply your sales revenue in your product-based business, then you’re going to want in. Click here to join! Connect: Website: theproductboss.comInstagram: @theproductboss

    23 min

  3. FEB 13

    665. "I sell custom products. How do I get more customers to buy from me online?" | Coaching Session

    Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website traffic is coming from to improving conversion rates and keeping customers engaged through email marketing. One of the biggest takeaways? Treating your website like a storefront is key. Just like a beautifully merchandised shop window draws people in, a well-structured website with clear branding and an engaging customer experience can turn visitors into buyers. I also break down how understanding customer behavior and leveraging past successes can make marketing easier and more effective. If you’re ready to increase your online visibility, boost sales, and make the most of the audience you already have, this episode is packed with actionable insights. Tune in to learn how small tweaks can create big results and why consistency, strategy, and the right tools—like my signature program, Multi-$tream Machine—can set you up for long-term success! Resources: Follow Ellie on Instagram here!Check out Front Porch Studios website here!It’s happening!! The doors to my signature program, Multi-$tream Machine are NOW OPEN for a limited time!! Plus when you sign up today, you receive $500 off! If you’re ready to turn your product-based business into a sales engine that not only works for you, but that you can multiply to build the life of your dreams, then click here to join! Connect: Website: theproductboss.comInstagram: @theproductboss

    43 min

  4. FEB 10

    664. How I Managed Wildfires, Solo Parenting, and a Business Launch (Without Losing My Mind)

    Welcome back, Product Bosses! Today, I’m getting real about the challenges of blending life and business—because let’s be honest, balance is a myth. As women juggling so many responsibilities, it’s easy to feel overwhelmed, especially during high-stress moments. I’m sharing my personal experience with anxiety and panic attacks, including how I’ve managed them during crises like wildfires, and the tools that help me stay grounded. Instead of trying to do it all, I’ve learned that small shifts make a big difference. Movement helps ease panic, focusing on one task at a time reduces overwhelm, and having a plan—both for life and business—creates a sense of control. Most importantly, self-compassion and reaching out for support can change everything. You don’t have to navigate this alone. If you’re feeling stretched too thin, I want you to know—you are doing an amazing job. Remember…sometimes, the best thing you can do is pause, reassess, and focus on what truly matters. Tune in for an honest conversation on resilience, mindset shifts, and practical ways to move forward with confidence. Resources: Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business. TODAY is the LAST day to join me for my 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!). Connect: Website: theproductboss.comInstagram: @theproductboss

    21 min

  5. FEB 7

    663. [BONUS EPISODE] The Power of a Best-Seller Brand – How Kylie Jenner, Spanx & Small Businesses Scale with ONE Signature Offer

    Welcome back, Product Bosses! If you’ve ever thought that adding more products would automatically lead to more sales, I’m here to tell you—that’s not always the case. In this episode, I’m sharing why focusing on just ONE product can be the key to building a thriving, profitable business. Some of the biggest brands—like Kylie Jenner’s cosmetics line and Spanx—started with just one well-defined product, and that focus helped them grow into household names. Entrepreneurship is a path to freedom and stability, but only if you build it the right way. I’ll walk you through how identifying your best-selling category, optimizing your current products, and creating a strong sales engine can help your business run smoothly—almost like a self-driving car. When you create consistency in your sales, you create predictability in your revenue, giving you more control and confidence in your business. If you’re ready to stop throwing spaghetti at the wall and start seeing real growth, don’t miss this episode! Plus, I’m inviting you to join me in the Best Seller Secrets Challenge, where I’ll help you uncover your best-selling products and turn them into a reliable source of revenue. Let’s work smarter, not harder—tune in now! Resources: Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!). Connect: Website: theproductboss.comInstagram: @theproductboss

    20 min

  6. FEB 6

    662. "My sales are inconsistent and I need more customers - help!" | Coaching Session

    Welcome back, Product Bosses! If you’ve ever struggled with inconsistent sales or felt like you just aren’t attracting enough customers to your business, this episode is for you. Today, Jacqueline coaches Gretchen, owner of Three Blondes, One Bright Idea, through the challenges of running a brick-and-mortar business—and the strategies that can turn things around. From creating a cohesive aesthetic to leveraging social media and influencer collaborations, you’ll learn how to make your brick and mortar a destination that keeps customers coming back. One of the biggest game-changers? Success leaves clues. Instead of reinventing the wheel, Gretchen discovers how auditing what’s already working—both in-store and online—can simplify her strategy and boost her sales. A showroom-like space with strong merchandising creates an experience that makes customers want to buy, while social media, used intentionally, becomes a powerful tool for attracting more foot traffic. If you’re ready to stop spinning your wheels and start seeing consistent growth, this episode is packed with insights you can apply right away. Tune in to learn how to refine your brand, focus on effective strategies, and build a business with consistent sales! Resources: Follow Three Blondes One Bright Idea on InstagramThink creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited. Connect: Website: theproductboss.comInstagram: @theproductboss

    43 min

  7. FEB 3

    661. Your Business To-Do List Is Too Long—Here’s How to Fix It

    Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s the good news—you don’t have to do it all yourself. In today’s episode, I’m diving into time management strategies that can transform the way you run your business. I’ll walk you through the power of prioritization, batching tasks, and leveraging automation so you can create a more efficient workflow. We’ll also talk about why delegation isn’t just for big businesses—it’s a game-changer for solopreneurs, too! But that’s not all. One of the biggest struggles for product-based business owners is finding time to focus on sales. That’s why I’m breaking down how to build a sales engine and establish scalable sales channels that allow your business to grow—without requiring more of your time. Because at the end of the day, time freedom and financial freedom are what we’re after! By the end of this episode, you’ll walk away with a clear strategy to work smarter, not harder. You’ll know exactly where to focus your energy, how to maximize your efficiency, and which tasks you can stop doing altogether. If you’re ready to take back control of your schedule and build a business that supports your life—not the other way around—then let’s dive in! Resources: Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this EP Schedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

    25 min

  8. JAN 30

    660. "How do I build a profitable and thriving product-based business?" | Coaching Session

    Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to building a sustainable brand.  In today’s episode, I coach Sara, the owner of Sara Hynes Designs, on how to create a thriving business by identifying a niche, understanding her ideal customer, and building a strong brand foundation. We also tackle one of the biggest challenges for creative entrepreneurs and product bosses, alike,—finding clarity in her product offerings. We explore why narrowing your focus to a specific product category can enhance your market presence and how brand consistency builds long-term customer trust.  By the end of this episode, you’ll walk away with actionable insights to help you refine your brand, connect with the right customers, and set your business up for success. Whether you’re just starting or looking to level up, you’ll have the tools to create products that resonate emotionally with your buyers and strategies to build a business that’s not just creative—but profitable. Let’s dive in! Resources: Learn more about Sara Hynes Design here.Follow Sara’s journey on Instagram.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this EP Schedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

    43 min
See All (680)

4.8
out of 5
865 Ratings

About

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Information

  • Creator
    Jacqueline Snyder
  • Years Active
    2018 - 2025
  • Episodes
    680
  • Rating
    Clean
  • Copyright
    © 245524
  • Show Website
    The Product Boss Podcast

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