The Product Boss Podcast Jacqueline Snyder /NOVA Media

Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?
This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.
The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.
Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!
Resources:
If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!

Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
HubSpot
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HubSpot - Money Tips

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.
Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.
The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.
Resources:
Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!Follow Old Mill House Coffee on Instagram: @oldmillhousecoffeeThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.

Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Another Bite
The latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.
Another Bite
Hubspot
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HubSpot CRM

Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.
You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."
This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.
Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.
Resources:
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Hubspot
Get Started for Free with Hubspot CRM!
HubSpot CRM
Another Bite
The latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.
Another Bite

Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.
We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.
In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.
Resources:
Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
HubSpot
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HubSpot - Money Tips

Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.
Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.
We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.
So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!
Resources:
Shop Harborside Bath & Body at harborsidebathandbody.comFollow Harborside Bath & Body on Instagram: @harborsidebathandbodyAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Hubspot
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HubSpot CRM
Imperfect Action
Listen to Imperfect Action, hosted by Steph Taylor
Imperfect Action

Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.
For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.
Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!
Resources:
Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!
Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Imperfect Action
Listen to Imperfect Action, hosted by Steph Taylor
Imperfect Action
Hubspot
Get Started for Free with Hubspot CRM!
HubSpot CRM