576 episodes

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.

Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.

The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.

As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com

Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

The Product Boss Podcast Jacqueline Snyder

    • Business
    • 4.8 • 795 Ratings

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.

Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.

The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.

As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com

Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

    “I need to grow beyond Etsy” | Coaching Session

    “I need to grow beyond Etsy” | Coaching Session

    Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.
    First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream. 
    If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!
    Resources:
    Support Yvette’s business at ForeverLunaCo.comFollow Forever Luna & Co on Instagram: @ForeeverLunaAndCoShop Forever Luna & Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

    Connect:
    Website: theproductboss.comInstagram: @theproductboss
    Mentioned in this episode:
    HubSpot
    Get started for Free with Hubspot CRM
    HubSpot 2024
    The Hustle Daily Show
    Listen to The Hustle Daily Show wherever you get your podcasts.
    The Hustle Daily Show

    • 57 min
    TikTok Insider Gives Us the Scoop

    TikTok Insider Gives Us the Scoop

    Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program. 
    The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively.
    Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product.
    If you want to tap into the hot TikTok market, this episode is a can’t miss!
    Resources:
    TikTok ShopStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Are you a six-figure product boss looking to take your business to the next level while still having a life? Apply to our six-month Mastermind. You’ll get a handcrafted experience that weaves together the power of in-person connection, ongoing support, and the game-changing guidance of a dedicated coach. Apply today.
    Connect:
    Website: theproductboss.comInstagram: @theproductboss
    Mentioned in this episode:
    The Hustle Daily Show
    Listen to The Hustle Daily Show wherever you get your podcasts.
    The Hustle Daily Show
    HubSpot
    Get started for Free with Hubspot CRM
    HubSpot 2024

    • 16 min
    "I need more sales for my purpose-driven business." | Coaching Session

    "I need more sales for my purpose-driven business." | Coaching Session

    How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities.
    We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience. 
    Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience.
    Resources:
    Support Tisha’s business at tishatrapp.comFollow Tisha Trapp Jewelry on Instagram: @tishatrappjewelryStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!
    Connect:
    Website: theproductboss.comInstagram: @theproductboss
    Mentioned in this episode:
    The Hustle Daily Show
    Listen to The Hustle Daily Show wherever you get your podcasts.
    The Hustle Daily Show
    HubSpot
    Get started for Free with Hubspot CRM
    HubSpot 2024

    • 53 min
    The 3 Biggest Problems Holding Product-Based Businesses Back (and What You Can Do About Them!)

    The 3 Biggest Problems Holding Product-Based Businesses Back (and What You Can Do About Them!)

    Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them. 
    We'll be sharing inspiring success stories from our very own students who've managed to not only navigate these hurdles but to thrive amidst them. These stories are a testament to what can be achieved with the right guidance, mindset, and community support.
    Whether it's adapting to the changing landscape, finding innovative ways to connect with your audience, or scaling your business in ways you never thought possible, we've got insights that could change the game for you.
    Resources:
    Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more and get a $500 off discount for a limited time!
    Connect:
    Website: theproductboss.comInstagram: @theproductboss
    Mentioned in this episode:
    The Hustle Daily Show
    Listen to The Hustle Daily Show wherever you get your podcasts.
    The Hustle Daily Show
    HubSpot
    Get started for Free with Hubspot CRM
    HubSpot 2024

    • 37 min
    "I'm waking up at 3 AM to do everything but I feel so drained. How do I find more time?" | Coaching Session

    "I'm waking up at 3 AM to do everything but I feel so drained. How do I find more time?" | Coaching Session

    Today, we're diving into a special coaching session with Anela, the incredibly talented owner of Puakenikeni Designs. Based in the heart of Hawaii, her business brings the beauty of the islands to life through unique bags and totes adorned with the iconic pua design. But even with her business blooming, Anela faces the universal challenge of juggling entrepreneurship with personal commitments. With seven kids and countless responsibilities, the struggle to find enough time in the day is real.
    In this episode, we're not just talking about managing time; we're exploring strategies to meet revenue goals efficiently, especially during those unpredictable slow and busy seasons. It's about making the most of every minute and finding those hidden opportunities in Anela's schedule to scale her business without sacrificing her wellbeing.
    We're here to show you that with the right approach, it's possible to thrive in business and maintain blending in your personal life. So, whether you're a solo entrepreneur or juggling a family alongside your business dreams, this episode is packed with insights and strategies tailored to help you succeed!
    Resources:
    Support Anela’s business at shop.puakenikenidesigns.comFollow Puakenikeni Designs on Instagram: @puakenikenidesignsGuess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Click here to find out more and get a $500 off discount for a limited time!

    Connect:
    Website: theproductboss.comInstagram: @theproductboss
    Mentioned in this episode:
    HubSpot
    Get started for free with Hubspot CRM
    HubSpot 2024
    The Hustle Daily Show
    Listen to The Hustle Daily Show wherever you get your podcasts.
    The Hustle Daily Show

    • 55 min
    Sales Beyond Etsy: How to Diversify Your Sales Channels

    Sales Beyond Etsy: How to Diversify Your Sales Channels

    Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.
    This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.
    We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.
    Resources:
    Learn more about How to Sell Your Stuff on EtsyFollow How to Sell Your Stuff on Instagram: @howtosellyourstuffIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

    Connect:
    Website: theproductboss.comInstagram: @theproductboss
    Mentioned in this episode:
    HubSpot
    Get started for free with Hubspot CRM
    HubSpot 2024
    The Hustle Daily Show
    Listen to The Hustle Daily Show wherever you get your podcasts.
    The Hustle Daily Show

    • 49 min

Customer Reviews

4.8 out of 5
795 Ratings

795 Ratings

Krew1 ,

Tuning In 🔔

I just started listening and already learning new things that I can implement into my business right away! I am doing this in addition too to joining the Facebook group! There are some true gems being dropped and I don’t want to miss a thing!

AmRober9877 ,

Love this Podcast

I just recently got introduced to this podcast. I’ve only listened to a couple so far but I am eager to listen to more and create a successful business. This is great for anyone who has a dream to be an entrepreneur and start their own business creating stuff they love and want to share with the world.

kerrianes ,

The Best Podcast!

This podcast is the absolute best! Very practical and helps me set tangible goals for my business. I feel so empowered and encouraged after listening!

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