300 episodes

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

The Creative Penn Podcast For Writers Joanna Penn

    • Arts
    • 4.8 • 582 Ratings

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

    Plan For Success In Your Indie Author Business And TikTok Marketing With Adam Beswick

    Plan For Success In Your Indie Author Business And TikTok Marketing With Adam Beswick

    How can you plan for success as an indie author even early in your writing career? How can you create multiple streams of income and multiple marketing channels, while still writing your books? Adam Beswick goes into his strategies.







    In the intro, Kickstarter announces new functionality to help creatives;Watch out for a scam email about ALLi [Writer Beware]; Gary Vaynerchuk on the shifting marketing arena [Marketing Against the Grain Podcast]; Day Trading Attention by Gary Vaynerchuk; Camera free video options [Brave New Bookshelf]







    Plus, Microsoft Build event with new AI-enabled PCs and Copilot agents [Microsoft]; My thoughts on seeing Hamilton; and Spear of Destiny coming this week!













    Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna







    This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 













    Adam Beswick is the best-selling author of the Levanthria series which has taken readers on epic journeys from corner to corner of the world. While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes









    * Setting the foundation for your author business







    * Having the confidence to financially invest in yourself







    * Wrestling with the “importance” of choosing a writing career







    * Creating multiple streams of income







    * Overcoming the initial fear of creating video marketing content







    * Staying consistent with your TikTok marketing and growing your viewership







    * How to diversify away from reliance on any single platform









    You can find Adam at a href="https://apbeswickpublications.

    Outlining Tips And Video Marketing On YouTube With Jenna Moreci

    Outlining Tips And Video Marketing On YouTube With Jenna Moreci

    How can you outline a story based on a ‘thought dump' and interweave genre tropes you love to create a successful book? How can you use video marketing to reach more readers, even if you are an introvert? Jenna Moreci gives her tips.







    In the intro, my new ProWritingAid tutorial; Embracing change and starting over [Wish I'd Known Then Podcast]; OpenAI released ChatGPT 4o; Using 4o as a tutor [Khan Academy]; Claude 3 now in Europe; Google IO announcements including Search impact [The Verge; My episode on impact of generative search; Hard Fork Podcast; Platformer]; Spear of Destiny Kickstarter, and my deadlift PB.













    Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com.







    This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 













    Jenna Moreci is the bestselling author of dark fantasy romance, The Savior's Series, and books for authors including Shut Up and Write the Book: A Step-by-Step Guide to Crafting Your Novel From Plan to Print. She's also a YouTuber at Writing with Jenna Moreci, with over 300,000 subscribers.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes









    * Structuring and outlining — utilizing the “thought dump”







    * The planning process for including tropes in your book







    * How long should an outline be?







    * Conquering fears and distractions to get words on the page







    * Researching publishing options as a first time author







    * Getting comfortable in front of the camera through trial and error

    • 1 hr 4 min
    How Writing Work For Hire Books Led To Becoming An Indie Author With Aubre Andrus

    How Writing Work For Hire Books Led To Becoming An Indie Author With Aubre Andrus

    How can you blend ‘work for hire', ghostwriting, and being an indie author into a successful hybrid career writing books for children? Aubre Andrus gives her tips.







    In the intro, Countdown Pages on FindawayVoices by Spotify; the impact of AI narrated audiobooks on Audible [Bloomberg]; Ideas for short fiction anthologies and Kevin J. Anderson's Kickstarter; Penguin Random House launches internal ChatGPT tool for employees [Publishers Lunch]; 2024 is the year AI at work gets real [Microsoft].







    Plus, reasons for the new theme music, licensed from AudioJungle for 10m downloads (the podcast is up to 9.7 million with the old tune); and planning for my Kickstarter launch for Spear of Destiny.













    This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.







    This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 













    Aubre Andrus is an award-winning children's author with more than 50 books, as well as being a ghostwriter and former American Girl magazine editor. Her books, The Look Up Series, feature women in STEM careers.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes









    * The background of the American Girl brand







    * Pros and cons of work for hire and ghostwriting







    * Work for hire best practices to make it worth the money







    * Differences in work for hire contracts and payment models







    * How to seek out work for hire projects







    * Using lessons learned from past projects in your own series







    * Creative control over content and marketing a self-published author







    * Marketing self-published children's books









    You can find Aubre at AubreAndrus.com.







    Transcript of Interview with Aubre Andrus







    Joanna: Aubre Andrus is an award-winning children's author with more than 50 books,

    • 1 hr 9 min
    Using Tools To Automate Your Author Business with Chelle Honiker

    Using Tools To Automate Your Author Business with Chelle Honiker

    How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? Chelle Honiker gives some mindset and practical tips.







    In the intro, IBPA guide to publishing models; We need to talk about independence [Self Publishing Advice article; my podcast episode with Orna Ross]; The Financial Times signs a partnership deal with OpenAI [FT]; The Big Leap — Gay Hendricks; AI Tools on Brave New Bookshelf; Spear of Destiny; Stone Hunters by Rod Penn;













    Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital to get started.







    This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 













    Chelle Honiker is the co-founder and publisher of Indie Author Magazine, Indie Author Training, Indie Author Tools, and Direct2Readers.com. She's also an author, speaker, podcaster, and program manager at the Author Nation Conference.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes









    * Finding a community with other indie authors







    * Blocks that might stop authors from using technology effectively







    * How to figure out which tools work best for your creative process and author business







    * Moving into new and reinvented processes as technology changes







    * Using Zapier to automate your author business







    * When to use a tool vs. when to outsource a task







    * What to expect in the upcoming Author Nation Conference









    You can find Chelle at ChelleHoniker.com, IndieAuthorMagazine.com, IndieAuthorTraining.com, and a href="https://www.

    • 1 hr 11 min
    Human-Centered Book Marketing With Dan Blank

    Human-Centered Book Marketing With Dan Blank

    How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations.







    In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; Please stop bashing book publishing [Publishing Confidential]; The Hotsheet; Books sell, but book doesn't [Seth Godin]. Plus, my new podcast logo; Spear of Destiny finishing energy, artist's date at Salisbury Cathedral.













    Today's show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A show a month where I answer Patron questions. It's about the same as a black coffee a month! Join the community at Patreon.com/thecreativepenn













    Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, as well as his podcast, The Creative Shift, and his coaching and consultancy services at WeGrowMedia.com.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes









    * Learning how to feel good about sharing and marketing







    * Keeping the human connection while scaling our reach







    * Deciding what platform is best for your style of marketing







    * Differences between the “daily work” and launch marketing







    * Marketing later books in a series







    * Advantages of Substack to get your newsletter discovered







    * Balancing social engagement with the work of writing books









    You can find Dan at WeGrowMedia.com and DanBlank.Substack.com.







    Transcript of Interview with Dan Blank







    Joanna: Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, as well as his podcast, The Creative Shift, and his coaching and consultancy services at WeGrowMedia.com. Welcome back to the show, Dan.







    Dan: Thank you for having me back. It's always such a pleasure.

    • 1 hr 6 min
    The Midlist Indie Author With T. Thorn Coyle

    The Midlist Indie Author With T. Thorn Coyle

    How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode.







    In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [Publishing Perspectives]; AI Publishing Formula Podcast; Brave New Bookshelf Podcast; “I’m not worried about AI, because I got my mojo working.” Stephen King;













    Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna







    This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 













    T. Thorn Coyle is the author of paranormal mystery, urban fantasy, alt history, epic fantasy, as well as nonfiction around magical practice. Their latest book is The Midlist Indie Author Mindset.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes









    * What does it mean to be a mid-list author?







    * How being weird can help you connect as more human







    * Finding your sense of weird and letting it shine in your work







    * Making marketing about connection and finding what works for you







    * Marketing for Kickstarter in a short-term promotional window







    * Tips for managing multiple Kickstarters per year







    * Keeping readers engaged with your newsletter and social media







    * Creating a tagline that portrays the message of your author business









    You can find Thorn at ThornCoyle.com, and the Kickstarter for The Midlist Indie Author Mindset here.







    Transcript of Interview with Thorn Coyle







    Joanna: T. Thorn Coyle is the author of paranormal mystery, urban fantasy, alt history, epic fantasy,

    • 56 min

Customer Reviews

4.8 out of 5
582 Ratings

582 Ratings

Rob Hilliard ,

Indispensable for Independent Authors

Joanna Penn’s podcast is absolutely the best source out there for authors today, particularly independent authors. She has terrific guests whose topics cover the gamut from craft to marketing to business strategies, and beyond. It’s must-listen material for anyone interested in writing and publishing.

tjnoss ,

Value

Joanna Penn always exceeds my expectations when it comes to giving me value for my time and money spent for her products.

HighDesertGuy ,

How Did This Vanity Project Get So Popular?

There are many episode titles that sound like you'll garner a wonderful education listening to this podcast. Well, maybe. First you have to go through no less than 25 minutes and as long as 30 minutes of nonsense. She talks about what she's doing personally, what conferences she's going to, and so on. This may be of interest to those who know her but none of it will help improve your writing. Just when you think she's about to get to the subject, she reads listener reviews and talks about the pictures they sent her. Then the show begins...oh wait, no! We now must hear her overlong advertisements. When her guest does finally show up you may get a 5 - 10 minute discussion about the subject she promised but then they're off on more tangents. I thought for sure the first episode I listened to was an anomoly, but no. That's her show.

You may get good information from The Creative Penn, I'm sure there's much to learn in her over 300 episodes but if you want to spend an hour each week improving your craft there are far better options than wasting your time on this.

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