Lessons of Localization from Airbnb | GMA Webinars Growth Marketer Academy Podcast

The 1st in Asia | Growth Marketing Academy


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【Learn localization with Julian, Ex-Product Localization Manager of Airbnb, APAC】


✍🏻What will I learn…


1.Translating contents beyond texts


2.8 common dilemmas of product localization


3.Understanding a foreign market


4.Prioritizing what to localize


5.Conducting experiments to validate gut feelings


6.Navigating between sets of diverse values to achieve optimized localization


👨🏻‍💼Meet Our Speaker - Julian


Julian Leung, Ex-Product Localization Manager of Airbnb, APAC, specializes in international expansion and localization with 7+ years of experience in digital product management. He is one of the earliest employees and first-ever Product Manager hired for Airbnb, WeWork, and GOAT in APAC.


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