Growth Marketer Academy Podcast GMA Asia

【2021 年 SEO 趨勢解密-品牌超人氣，營收翻倍就靠它】


Growth Marketer Academy（GMA）邀來不同領域的 SEO 專業人士，包括前企業通訊軟件 JANDI 台灣負責人曹凱閔 KM，中英文主持人/部落客 Tiffany ，暢談如何通過 SEO 策略，分別提高 B2B 產業和部落格等不同類型的網站的流量和轉換率，進而提高營收。






此外，GMA 將在 2021 年 1-2 月期間與各領域的 SEO 專業人士聯手，開設 SEO 密集班，帶領 SEO 初心者們一步步進入流量池的世界，歡迎報名！


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The 1st in Asia | Growth Marketing Academy


🙌🏻Hear insights from real-world business experience🙌🏻


👉🏻Learn more about us: https://www.growthmarketer.academy/


🙌🏻Learn from companies and experts with lead market entry success🙌🏻


【Top 5 keys to enter Indonesia market - Expand business internationally during COVID-19】


Expand your business to Indonesia during Covid-19 with April, the market expansion expert with 8+ years of experience in the ASEAN region who has led 100+ projects in APAC. She is the Founder and Managing Partner of Aello Consulting and worked as the former Head of Marketing (Consumer Marketing & Travel Industry Marketing) of DFS (LVMH Group) to lead DFS’s expansion in Bali, Jakarta & Medan.🙌🏻


✍🏻What will I learn…


1. How to expand business internationally to ASEAN?


2. How is ASEAN combating COVID-19 with eCommerce?


3. What are the Free Resources available to help fund your business?


4. What market entry strategy should you choose to expand to Indonesia?


5. A case study from a HK fashion watch brand with lead market entry success


✈️April, the Founder and Managing Partner of Aello Consulting will share insights from her experience in doing business and how she has led 100+ projects in APAC for Fortune500 & SME in brand consultancy, market-entry and new product launch.


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The 1st in Asia | Growth Marketing Academy


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【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】


✍🏻What will I learn…


1.How to optimize your content marketing efforts in the harsh period


2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”


3.How businesses can stay relevant, emerging at the end of this crisis as winners


4.Current examples from The Economist to showcase these skills






👨🏻‍💼Meet Our Speaker - Alice


Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.






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👉🏻 learn more: https://www.growthmarketer.academy/

The 1st in Asia | Growth Marketing Academy


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【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】


✍🏻What will I learn…


1.What B2B SaaS means


2.Product life-cycle and customer journey in B2B SaaS


3.The go-to-market strategies for B2B SaaS


4.How marketers can better align with product team for growth


👨🏻‍💼Meet Our Speaker - YuHsuan


YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.


🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!


👉🏻 learn more: https://www.growthmarketer.academy/

The 1st in Asia | Growth Marketing Academy


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👉🏻Join Now: https://bit.ly/3kUligs






【Learn localization with Julian, Ex-Product Localization Manager of Airbnb, APAC】


✍🏻What will I learn…


1.Translating contents beyond texts


2.8 common dilemmas of product localization


3.Understanding a foreign market


4.Prioritizing what to localize


5.Conducting experiments to validate gut feelings


6.Navigating between sets of diverse values to achieve optimized localization


👨🏻‍💼Meet Our Speaker - Julian


Julian Leung, Ex-Product Localization Manager of Airbnb, APAC, specializes in international expansion and localization with 7+ years of experience in digital product management. He is one of the earliest employees and first-ever Product Manager hired for Airbnb, WeWork, and GOAT in APAC.


🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!


👉🏻 learn more: https://www.growthmarketer.academy/

The 1st in Asia | Growth Marketing Academy


🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻


👉🏻Join Now: https://bit.ly/3kUligs


【How to Achieve 300%+ YOY Revenue Growth with Partnership & Affiliate Pillars Like KKday?】


✍🏻What will I learn…


1.Why Partnership & Affiliates Matters to Growth


2.How to Apply Partnership & Affiliates in AARRR


3.How to Implement Key Partnership Pillars


4.How Partnerships & Affiliates can be applied to the AARRR funnel


5.How to leverage joint promotions, API, affiliates/blogs, marketplace and O2O to reach the milestone


6.Actionable tactics that will show you how to grow your business with referral


👨🏻‍💼Meet Our Speaker - Lavigne


Lavigne Fong, ex-Country Manager of KKday Hong Kong, Macau & Vietnam, is responsible for the growth of an APAC travel e-commerce platform. Over the past 3+ years in e-commerce, she has identified effective user acquisition and conversion strategies with proven 300%+ YOY revenue growth. In addition to strategic partnerships and affiliate marketing, Lavigne is an avid digital-savvy who possess a full spectrum of digital funnel analysis & optimization, stimulates the growth of website traffic and app downloads. Prior to KKday, she worked as a PR specialist in an MNC and practice influencer marketing and event management. Her comprehensive portfolio shapes her marketing professions to accelerate business growth.


🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!


👉🏻 learn more: https://www.growthmarketer.academy/