158 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Online Business Podcast Brian Keane

    • Business

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #146: Why Online Sales Are Completely Different To Offline Sales and Using Psychology To Generate More Revenue!

    #146: Why Online Sales Are Completely Different To Offline Sales and Using Psychology To Generate More Revenue!

    I needed this episode about eight years ago when I moved online first. If you're moving online or scaling your online business, this is a next level episode that you very likely need! 
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     

    • 22 min
    #145: How To Create, Market and Sell a New Group Program or Course!

    #145: How To Create, Market and Sell a New Group Program or Course!

    Going from 1:1 to small groups can be tricky, here is how you do and the mistakes to avoid. 
    The creation – self guided or scaled coaching The marketing – name and sales copy is 80% of the heavy lifting The selling – where and how you’re selling it The pricing / offers – testing and how it fits into your overall business  
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     

    • 25 min
    #144: How To Grow and Scale Your 1:1 Online Business In 2024!

    #144: How To Grow and Scale Your 1:1 Online Business In 2024!

    This is a very practical episode going through how to grow and scale your 1:1 online business if you work in the health, fitness or wellness industry 
    ·       Your core offer and service 
    ·       Marketing, what platforms to prioritise and what content to create.
    ·       Pricing, multiple or single offers and ABT (always be testing)
     
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
     

    • 24 min
    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    This was a recent topic I covered at the 2024 Fitness and Wellness Summit. 
    Leads as seeds (making money or creating leads while you sleep) Push vs pull marketing (paid vs organic) Who is your avatar, what is their pain point? Omnipresence vs targeted platforms The three types of content - attraction (for viral potential), nurture (your process or service benefit) and conversion (asking for the sale, serving with a paid offer) Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 21 min
    #142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!

    #142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!

    Solo Q+A:
    1.     Is it possible to get started part time as a PT (get clients 1:1) and keep up my primary teaching job?
    2.     Any advice for setting up your own fitness class locally for more revenue?
    3.     Any tips on writing a book?
     
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 22 min
    #141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)

    #141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)

    There's an opportunity here that nearly everyone should be aware of for 2024. 
    Here is how I'm using Instagram ads for my own business (alongside how I'm using it with some of my business mentees and business coaching clients).
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 22 min

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