Your Intended Message George Torok

Everything begins with a conversation
A solid conversation starts with trust
Episode 207 ( Mary is based in Minnesota)
In this conversation with Mary Schmid we explore:
Why do 9 out of 10 conversations fail?
How are the chemical releases in the brain shaping your feelings?
Why we don't trust when we are stressed or threatened
Why we don't make pure logical decisions
The three levels of conversation
How to move conversation to cooperation
How to lead with trust
About our guest, Mary Schmid:
Mary Schmid, MBA, has expertise in trust-based conversations. As the author of “Make or Break Conversations,” she offers valuable insights rooted in neuroscience.
With her deep understanding of evidence-based neuroscience, Mary delivers transformative programs that elevate good conversation to trust building interactions.
Mary’s unique ability lies in translating scientific knowledge into practical, actionable steps that you can apply in your next conversation, ensuring others feel heard, seen, and valued.
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Connect with Mary on Linkedin
https://www.linkedin.com/in/maryschmid/
 
Learn more about her services at the website
https://maryschmid.com/
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Highlights from this conversation with Mary Schmid:
Practice active listening skills like paraphrasing, asking open questions, and summarizing to build understanding.
Slow down conversations and take time to discover other perspectives before deciding on solutions.
Prepare for difficult conversations by getting clarity on the purpose and considering different perspectives.
Use plain language instead of jargon to be understood and build connection.
Get to know team members personally before instituting changes as a new leader.
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Exactly. And what really happened in the brain before those good feelings, feeling in sync is that something happened in that conversation, who knows what it is, it's verbal, it's nonverbal is a feeling or a memory that you've had talking to a person perhaps like this person that was good, it just felt good.
What really happened is your brain sensed respect, safety. And all of a sudden, it opened up. So what happened is when your brain senses this respect, and safety and going back and forth, talking with each other, there's a chemical release called oxytocin.
And oxytocin opens up the prefrontal cortex, the smart part of our brain, the executive part of our brain that's responsible for innovation, problem solving, connection, cost, and it feels like a good conversation.
But what happens preceding that feeling like it was a good conversation was this invisible chemical reaction that happens in your brain, and my brain and the brain of all humans.
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There's three levels of conversation, and one is not better than the other. That's what people immediately think like, Oh, my God, I know that we need to understand the three levels, and how we can use them and how they impact the people so that our intended message reaches the people rather than go astray.
So the first level of conversation is what I call an informational conversation. We use it all day long. In our life, you ask a question, I give an answer. Here's, where's the meeting? What time is this? What's where do we go for that? Question? Answer? That's fine. Sometimes that's all we need is to get the question answered, and get the information.
However, when we're in conversations, when we're in meetings with other people, I think we need we may need more than just a question and answer to build trust. Because data, information, logic does not build trust. So we're in a meeting, perhaps, and we ask a few questions, you know, we're not totally blind to other people.
So we ask a few questions. And what our brain does is it automatically says, Oh, I know the answer. I'm going to tell them. So with a few pieces of information, a little bit of data, lickety split, away we go, we talk to people and tell people what to do based on a limited amount of information.
And we think that's going to do th

How to Turn Words into Wealth
How to meet the needs of your three brain barriers
Episode 206 (Aurora is based in Vancouver)
In this conversation with Aurora Winter we explore:
How does the brain understand words
The wrong way to communicate
The three levels of brain activity
The critical role of the croc brain
The connection between the mid brain and cerebral cortex
The 27x effect of adding a story of significance
About our guest, Aurora Winter:
She's the award winning Best Selling Author of half a dozen books, including Turn Words into Wealth, A blueprint for your business brand and book to create multiple streams of income and impact
Aurora learned how to reinvent herself and her life the hard way, when her 33 year old husband died suddenly leaving her widowed with a four year old son.
She later learned how to master reinvention and pivoting and has launched three different businesses in different industries, which grew each to over seven figures.
Learn more about Aurora and her services at:
https://www.aurorawinter.com/
Check out her latest fiction books at
MagicMysteryAndtheMultiverse.com
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Excerpts from this conversation with Aurora Winter
"It's our heart that provides the meaning and purpose and the values."
"The right words in the right sequence, to the right audience, can change your mind, can change your business, can change your wealth in 20 minutes or less."
"Human beings survived over the millennia by being cautious about where they want to expend calories or expend fat. The brain uses a lot of fat to process information."
"We buy with emotion, we take action with emotion, either something we want to move toward or something we want to move away from."
"People love to be a part of something that's bigger than themselves. People are hungry for meaning and purpose."
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In the world of communication, the difference between a missed opportunity and a life-changing conversation can be as simple as choosing the right words. This week's podcast episode features Aurora Winter, a master of reinvention and a beacon of wisdom on how to leverage language for success.
Aurora's journey is nothing short of inspiring. From the tragic loss of her husband to building million-dollar businesses, her experiences have culminated in a profound understanding of how to craft messages that resonate. In our conversation, Aurora delves into the neuroscience of communication, explaining how the brain processes information and why this matters for anyone looking to make an impact.
With her book, "Turn Words into Wealth," Aurora provides a blueprint for those seeking to create influence and generate income through effective communication. She emphasizes the importance of addressing the 'croc brain' with a compelling hook, engaging the social 'midbrain', and finally, satisfying the intellectual 'cerebral cortex' with the substance of your message.
But it's not just about the science. Aurora's approach is deeply rooted in the heart. She believes that numbers can't provide meaning and purpose—our values and passion do. Her insights on the emotional and social triggers that drive human behavior are invaluable for anyone from entrepreneurs to leaders to aspiring professionals.
Listeners will find themselves armed with actionable tips, from crafting attention-grabbing titles to framing their offerings in a way that adds value and builds trust. Aurora's advice is a testament to the power of generosity and authenticity in building a brand and a legacy.
This episode is a must-listen for anyone ready to elevate their communication game. Whether you're pitching a business idea, writing a book, or simply looking to connect more deeply with others, Aurora's guidance will help you turn your words into a wealth of opportunities.
So, if you're eager to learn how to articulate your mission, convey your value, and truly connect with your audience, tune in to this enlightening conversation. It's time to transform your words into a tool for unpar

Why did Forbes call Geoff Ramm a Game Changer?
Why the extra mile and exceeding expectations is not enough
Episode 205 (Geoff is based in north east England)
In this this conversation with Geoff Ramm we explore:
What is the key question you need to ask to surpass the competition?
How would you treat the A list celebrity differently?
How would you serve George Clooney or Angelina Jolie?
How big or small is the gap to deliver celebrity service?
How to forge a strong emotional connection with your audience
Why is personalization and how might you apply it to your business?
What can you learn from successful customer service stories
What's the difference between good service and celebrity service?
About Our Guest Geoff Ramm:
Forbes stated "Geoff  Ramm is a Game Changer in the world of customer service".
He is the author of two books, Celebrity Service and Celebrity Service Super Stars.
He has delivered his message to audiences in 50 countries.
Learn more about his books and service at 
https://www.geofframm.com/
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Excerpts from this conversation with Geoff Ramm:
For anybody listening, I've got my hand up quite high, Jeff, we're pretty good. But there's always room for improvement.
And I will challenge the audience and say, Where does that improvement come from? Because if you go the extra mile and exceed expectations, those are the words that your competition are talking about right now.
And I said, in six months time, you'll have all got, you know, an extra mile further forward. But it's hardly the LEAP you could make unless you change your mindset.
And you change your mindset with one question. And that question is a philosophy. It's a philosophy that I've wrote about, that I speak about all over the world. It's the philosophy that every audience, every team, every brand gets within seconds.
And this is what I hope Forbes may have just seen in me. So as you write, how do you go from a seven to an eight to a nine to a 10? And beyond?
It's this one question if your next customer, client, passenger member, guest, we're an A list, celebrity, Hollywood, God, or goddess, if your next client were Taylor Swift, George Clooney, Denzel Washington, what would you say?
What would you do? How would you react? What would be the difference in the way that you would treat them?
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But what I have George on screen, and you've seen this many times, when we've spoken internationally together, I show pictures of my daughter, and her love for coloring in and an art.
And so I show these photographs of when she was little coloring in and so the audience can see what my dog, they know her name, they know what she loves.
But now they can see her. And that connection to the audience is very, very strong. But I'm telling the story of this experience in a toy shop.
But I see the funny and I see the quirky and all of the stories that I tell. And it was a beautiful piece of selling, it was a beautiful piece of customer experience.
But it was all about personalization, which I talk a lot about, because people talk about personalization. But I don't see many examples. So when I deliver my stories, they're packed full of examples. But hopefully, there's some key tips and learnings from that that a business can go.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
 
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promisin

Write email that gets you the results you want.
Avoid sending email that shows up in the news, or in court
Episode 204 (repeat of #134, Liz is based in L.A.)
Listen to this conversation with Liz Danziger before you send that toxic email and save yourself grief.
 
About Liz Danziger:
Liz is the author of four books published by major publishers including business writing guide, Get to the Point! She is also a columnist on Inc.com

She has decades of experience in helping teams to write clearly and confidently. 
Her goal is to empower people to wield the power of words to create success.
To receive her monthly writing tips called Writamins visit www,WorkTalk.com
At the same site you can get your copy of Ten Tips for Communicating Effectively in a Fast-Paced World.
You can arrange a complimentary 30-minute call to explore communication issues in your organization. Select a time on her calendar
https://calendly.com/worktalk
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Excerpts from this conversation with Liz Danziger:
Mistakes that right off the bat, you could say, okay, stop doing this, this and this, and people's writing will dramatically improve?
Yes, one thing is that they could know their purpose before they start and know their point before they start. My view is that most writing problems happen before a person starts to write.
They happen in the thinking phase when people don't think about their purpose. And that's why I'm so pleased to be on this podcast, your intended message, because that's exactly what the worktop trainings are about is having people be clear on their intentions, and then target their readers.
And so the first thing is to know your purpose and your point. The second thing would be to think about your reader it astonishes me sometimes, how people will just sit down and they're just tap it, tap it tap, but they're writing away.
And then if I stopped them in coaching or in training, and I asked them, so what do you think your readers interested in? And they're like, oh, that's an interesting question. So they need to think about the reader and they need to use clear language.
And the last thing I will say is, people have to reread before they send. It's a common common error that people just tap it tap and send without proofreading. And they live to bear the consequences.
 
 
 
 

Do you have copycat competitors?
Does your message sound and look like everyone else?
Episode 203 (Daniel is based in Florida)
In this conversation with Daniel Den we explore:
How to be so different that they can even begin to copy you
What is the danger of looking like your competition?
How can you position yourself in your niche?
How to layer on more than one differentiating factor
How to turn your product into an experience
Why create a family of brands that support each other - like Apple
How to start defining your difference
How to describe your avatar to attract the right prospect
About our guest Daniel Den:
Daniel became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king or queen. 
Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!
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Get your Big Ideas Box at 
https://www.bigideasbox.com/free-box-ideas-that-influence
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Excerpts from this conversation with Daniel Den:
If we are doing things exactly like our competition, then we end up becoming the average of our competition and the average competition goes out of business within about five years.
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And what we discovered is that if we take one big difference, but then stack that with another big difference, and then stack that with two or three big differences, additional differences, then you can get to the point where you become such a unicorn in your market, where the barrier of copy ability is just too high.
And where it would be laughable if somebody decided to copy you, after you had implemented all of those differences. And so amongst the nine different pillars that we've come up with, we help people become drastically different to the point where they are a unicorn inside of their market, where they can quickly become a market leader, or a category king or category queen.
And that makes all the difference that makes all the difference.
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We call it joining the age of experience. And the age of experience, what we've found, George, is that we all have enough stuff. We all are blessed.
Today, we all have lots of stuff. mass produced, we can pretty much get access to anything. And in today's world, stuff is not what people want anymore. What people want more, is a great experience, and they're willing to spend their disposable income on a great experience.
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Any damn fool can put on a deal. But it takes genius, faith and perseverance to create a brand.  Dan Ogilvy,
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
 
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
 
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
 

Make PowerPoint Enhance Your Presentation
Don't be a PowerPoint Fool
Episode 202 (Ellen is based in Iowa)
In this conversation with Ellen Finkelstein we explore:
Common mistakes to avoid when presenting with PowerPoint
How to take a more productive approach to your presentation
How your words, slides and delivery contribute to your success
Why text on your slides stop people from listening
How non-designers can create attractive slides
The importance of practicing your presentation
Your secret helpers - Text Pane and Presenter View
Guidelines and tests for effective slide design
How to fix boring slides
About our Guest Ellen Finkelstein:
She's a PowerPoint MVP and has been one since 2010. That's a Microsoft award and it stands for Most Valuable Professional. There are only 18 in the United States.
Ellen has been training and writing about PowerPoint since before 1999, including several books (written quite a while ago) and her PowerPoint Tip blog.
She isn't a designer so she loves to help non-designers create great PowerPoint slides that communicate clearly, command attention, and help the audience understand and remember the message.
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The Techniques that Will Make Designing Your Slides EASY!"
https://www.ellenfinkelstein.com/pptblog/getstarted/
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And so that's what how you have to write the content. And I do recommend doing that outside of PowerPoint and it's thinking about what you're saying.
So number two, I'll just go really quickly on the slide poor but everybody knows what death by PowerPoint is there's just lots and lots of text on a slide, slide after slide of text.
There's a fair amount of research that shows that we can't listen and look at the same time. That research is why there are some states that have laws against even being on the phone while you're you're listening to someone and talking to somebody while you're driving.
Okay, because you can't really listen and see at the same time, probably what the person is saying on the phone is a lot more interesting than what's in front of you.
So when you put up a slide with a lot of text, people start to read it, we're more visual, the part of the brain that that takes in visual information is much bigger than the part that takes an auditory information.
People read it, but they can read faster than you could speak. So they read ahead of you, they're not listening. And then when they're finished, they go back to listening to you. And they see that, oh, I've already read that.
So why should I pay attention to the speaker?
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That image should help people understand and remember what you are saying.
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I mentioned that presenters screen which functions a little bit like a teleprompter, and so the audience doesn't see it, you see your notes that you've put in the Text Pane, but they just see the slides.
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Never make text move. So don't make text fly in or fly up.
It's almost always annoying to the audience. Because as the text is flying in, they see it and trying to read it, but it's moving.
It gives people a headache. It's not nice to the audience to do that. So I would say I almost always use either appear or fade, if I'm using it on text, you know, it doesn't move at all.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
 
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended me