375 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Marketing

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    BONUS: Success Despite Lockdowns: How to Market, Sell, and Do Events

    BONUS: Success Despite Lockdowns: How to Market, Sell, and Do Events

    Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast:
    The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times by Jay Abraham Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast by Jeb Blount Standout Virtual Events: How to create an experience that your audience will love by David Meerman Scott and Michelle Manafy Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear

    • 51 min
    307 The Six Disciplines of Agile Marketing by Jim Ewel

    307 The Six Disciplines of Agile Marketing by Jim Ewel

    The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel
    Transform your organization using Agile principles with a proven framework. 
    The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 
    The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 
    Aligning the team on common goals  Structuring the team for greater efficiency  Implementing processes like Scrum and Kanban in marketing  Validated Learning  Adapting to Change  Creating Remarkable Customer Experiences  The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include: 
    A shift from a focus on outputs to one based on outcomes  A shift from a campaign mentality to one based on continuous improvement  A shift from an internal focus to a customer focus  A shift from top-down to decentralized decision-making Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel

    • 1 hr 33 min
    306 The Interaction Field by Erich Joachimsthaler

    306 The Interaction Field by Erich Joachimsthaler

    The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler
    Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.
    Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on an enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down.
    In The Interaction Field, management expert, and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies that embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems.
    The future is going to be about creating value for everyone. Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/interaction-field-erich-joachimsthaler

    • 53 min
    305 Revenue Growth Engine by Darrell Amy

    305 Revenue Growth Engine by Darrell Amy

    Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth by Darrell Amy
    Need to grow revenue faster?
    In Revenue Growth Engine, Darrell Amy presents a strategy to accelerate growth.
    Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth.
    In today’s economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!
    In this book, you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Darrell walks you step by step through how to improve each component of your growth engine.
    Anyone who shares responsibility for revenue will appreciate this book. 
    Here’s some of what you’ll learn:
    Business Owners
    Discover a model to set aggressive and achievable growth goals Achieve cross-sell goals to drive more revenue per client Align sales and marketing to drive revenue growth Enhance your buyer and client experiences to build loyalty Chief Revenue Officers
    Create scorecards to measure success Get a framework to make better marketing decisions Implement a periodic business review process Sales Leaders
    Create a target account program with 10X prospects Drive multi-touch prospecting campaigns that are measurable Win more deals with strategies to influence buying teams Marketing Managers
    Build effective messages based on the business outcomes ideal clients desire Create lead management strategies to qualify sales leads Develop client loyalty programs that increase cross-sell revenue Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/revenue-growth-engine-darrell-amy

    • 1 hr 31 min
    304 The Practice by Seth Godin

    304 The Practice by Seth Godin

    The Practice: Shipping Creative Work by Seth Godin
    From the bestselling author of Linchpin, Tribes, Purple Cow and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
    Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
    Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.
    Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
    Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
    With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/practice-seth-godin

    • 50 min
    303 Mastering Marketing Agility by Andrea Fryrear

    303 Mastering Marketing Agility by Andrea Fryrear

    Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear
    The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
    As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts.
    Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing.
    This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
    You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the anti-patterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/mastering-marketing-agility-andrea-fryrear

    • 1 hr 16 min

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