173 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Kathy Fish (Formerly P&G) | Growth Works

    Kathy Fish (Formerly P&G) | Growth Works

    Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. 

    This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which would later become a Harvard Business School case study).

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 50 min
    DE&I | Andrea Brimmer (Ally)

    DE&I | Andrea Brimmer (Ally)

    Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets.

    In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind.

    The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 36 min
    Jennifer Davis (Learfield) | Fandom Meets Commerce

    Jennifer Davis (Learfield) | Fandom Meets Commerce

    Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more.

    In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to connecting all of these different channels at Learfield. She also discusses how she is a big believer in memos and gives insights into her decision making process.

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 52 min
    DE&I | Frank Cooper (BlackRock)

    DE&I | Frank Cooper (BlackRock)

    This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being.

    In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives. 

    The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 36 min
    Bethany Quam (Blue Buffalo Co) | Feed'em Like Family

    Bethany Quam (Blue Buffalo Co) | Feed'em Like Family

    In this episode of The CMO Podcast, Jim is joined by Bethany Quam, Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter. 

    Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the company. In this conversation, Bethany talks about her experience continuing a founder's story after an acquisition. She also talks about the importance of doing something new often and the best ways to give feedback. 

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 42 min
    DE&I | Charisse Hughes (Kellogg) & Stacy Kemp (Deloitte)

    DE&I | Charisse Hughes (Kellogg) & Stacy Kemp (Deloitte)

    In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by Charisse Hughes, SVP & Global CMO at Kellogg Company, and Stacy Kemp, Principal/Partner at Deloitte.

    In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization and why authenticity matters—plus, how looking inward at Kellogg Company's DE&I goals made the brand's offerings and engagement more diverse.

    The CMO Podcast's DE&I mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 50 min

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