The DTC Insider Brian Roisentul
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- Economía y empresa
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Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
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Most Brands Are Overlooking This Growth Lever
In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.
It's not related to paid ads...
Or to any other fad growth tactic...
Want to know what it's about? Listen to the episode.
Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands
The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands
Tactic-oriented vs Business-oriented growth marketing agencies
Sponsor for this episode... This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here. -
Navigating Growth Beyond Your Niche
In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.
Here's a glimpse of what you'll learn:
Current Challenges and Goals as a CMO
Standing Out in a Competitive Industry
Leading with Entertainment
How to Know When Your Brand is Ready to Tell a New Story
Key Customer Acquisition and Retention Channels
Top KPIs Monitored by Podium Nutrition
Custom Software for Loyalty and Retention
Exploring Retail Expansion
Insights on Retail Strategy
Leveraging Influencers as Ambassadors
The Role of Long-Form Video in Marketing Strategy
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here. -
Crafting Great Offers Using Your Data
Have you ever wondered what's working for everyone else in the DTC space?
Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands.
In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.
Here's a glimpse of what you'll learn:
PPC Specialists' Priorities for 2024
Goals for the Ad Campaigns in 2024
Ad Platform Adoption and Spend
Challenges With Multi-Channel Advertising
Attribution-related challenges
First-party data integration
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here. -
Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands
In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.
Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.
Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
Here's a glimpse of what you'll learn:
Key Actions for Replicating 9-Figure Success
Revenue-Driving Channels: Insights from Two Brands
Top KPIs for Brand Success
Adapting Marketing Approach: Purple to Kizik
Developing New Product Lines and Brand Messaging
Leveraging Video Marketing for Kizik's Unique Value Proposition
Strategy for Video Views and Content Creation
Balancing Pace and Scale at Kizik
Content Creation Engine: Volume vs. Quality
Evolution of the Kizik Brand Platform
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here. -
The Need for Speed in Business
In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing.
The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.
Here’s a glimpse of what you’ll learn: The Tiege Hanley Story
Insights from Tiege Hanley's Founder
Agile Strategies for DTC Growth
Cultivating Company Culture: Tiege Hanley's Approach to Expansion
Tiege Hanley's Winning Channels, Struggles, and Triumphs
Success Marketing: Tiege Hanley's Unique Approach Unveiled
Going Global: Challenges and Strategies for Tiege Hanley's Expansion
Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision
Sponsor for this episode:
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Check them out and get 15% off your first project! -
New Way For Brands To Break Through The Noise
In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.
Here's a glimpse of what you'll learn:
His Perspective for Both Sides of the Field in the DTC Space
Leveling Up Marketing for Brands in 2024
How Shared Sweeps Can Help With That
Breaking Through the Noise as a Brand
How Brands are Leveraging It
Social Snowball x Shared Sweeps
Apréskin Launch
Female Founder Denver Dinner Series
What's Next for Shared Sweeps
Sponsor for this episode:
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Check them out and get 15% off your first project!