Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands The DTC Insider

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.

Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.

Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
 
Here's a glimpse of what you'll learn:
Key Actions for Replicating 9-Figure Success

Revenue-Driving Channels: Insights from Two Brands

Top KPIs for Brand Success

Adapting Marketing Approach: Purple to Kizik

Developing New Product Lines and Brand Messaging

Leveraging Video Marketing for Kizik's Unique Value Proposition

Strategy for Video Views and Content Creation

Balancing Pace and Scale at Kizik

Content Creation Engine: Volume vs. Quality

Evolution of the Kizik Brand Platform


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.