The DTC Insider

Brian Roisentul
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The DTC Insider

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

  1. From Amazon to TikTok Shops Success

    HACE 6 DÍAS

    From Amazon to TikTok Shops Success

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Garrett Peters, co-founder of Duncan & Stone. Garrett and his team launched their fast-growing e-commerce business in 2020, and they've seen incredible growth—going from $3M in revenue in 2023 to an estimated $5M in 2024. With a background in scaling operations, Garrett has a lot of insights to share about growing an e-commerce brand, managing cash flow, and navigating fulfillment challenges. Here’s a glimpse of what you’ll learn: The Inspiration Behind Duncan & Stone's Launch Going Full-Time in E-Commerce Fulfillment Transition Amazon as a Key Channel TikTok Shop Strategy Managing Cash Flow & Inventory Challenges Improving Customer Retention Through Segmentation Preparing for BFCM & Q4 Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    39 min
  2. Stay Ahead in a Cookieless World

    8 NOV

    Stay Ahead in a Cookieless World

    In this episode of The DTC Insider, we’re joined by Yiqi Wu, founder of Aimerce, a SaaS platform specializing in server-based tracking for e-commerce. Yiqi brings a wealth of experience from her time as an engineer at Facebook and Reddit, where she worked on groundbreaking tools like Reddit’s A/B testing platform. Now, she’s leveraging her technical skills to empower DTC brands to make smarter, data-driven decisions that fuel growth.   Here’s a glimpse of what you’ll learn: From Engineer to Founder: Yiqi’s Journey from Facebook and Reddit to Aimerce Reddit’s A/B Testing Platform and Its Influence on Data and CRO Key Data Pain Points for DTC Founders How Aimerce Helps Marketers Dive Deeper into Data Common Ad Performance Analysis Mistakes Essential Data for E-commerce Decision-Making Aimerce’s Approach to Data Collection and Revenue Growth Server-Based Tracking vs. Traditional Methods for Performance Aligning Aimerce’s Mission with Family Business Challenges Client Success Stories: Aimerce’s Impact on DTC Brands Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    45 min
  3. Optimizing Creator Content for TikTok Success

    1 NOV

    Optimizing Creator Content for TikTok Success

    In this episode of The DTC Insider, I’m excited to welcome Danil Saliukov, co-founder and CEO of Insense, a cutting-edge platform that connects brands with creators for high-quality content production and data-driven video optimization. With the rise of TikTok Shops and the evolving landscape of social commerce, Danil is here to share how brands can leverage creator content to maximize both organic reach and paid social performance. We’ll dive into strategies for finding the right creators, managing those partnerships, and the best ways to compensate creators while ensuring impactful results. Here’s a glimpse of what you’ll learn: Combining Organic and Paid Social for TikTok Success Selecting the Right Creators for Campaigns Managing Long-Term Creator Relationships Working Natively with Creators vs. Using Platforms Structuring Fair & Motivating Creator Compensation Balancing Authenticity with Brand Messaging Recent Trends in TikTok Shop and Creator Adaptation Setting Realistic Expectations in a Performance-Driven Space Future Changes in the Creator Economy on TikTok Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    47 min
  4. The Power of Science-Backed Nutrition

    25 OCT

    The Power of Science-Backed Nutrition

    In this episode of The DTC Insider, I'm excited to have Marc Washington, founder and CEO of Supergut, a leading gut health nutrition brand. Marc's brand focuses on boosting digestion and supporting healthy appetite control, and in the past year, they've achieved impressive growth—quadrupling revenue and breaking into the physical retail space after building a solid DTC foundation. We'll dive into their entrepreneurial journey, the challenges they've faced, and how they continue to stand out in a competitive market with their science-backed, ethically focused products. Here’s a glimpse of what you’ll learn: Achieving 4x Revenue Growth: Strategies and key factors Balancing Aggressive Growth with Profitability Expanding from DTC to Physical Retail: Timing and challenges Unique Value Proposition: Communicating healthy appetite control Leveraging Earned Media: Social media, influencers, and creators Customer Retention: Tactics for achieving a 50% subscription rate Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    56 min
  5. Building a High-Performance Men’s Skincare Brand

    18 OCT

    Building a High-Performance Men’s Skincare Brand

    In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines. With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.   Here’s a glimpse of what you’ll learn: Transitioning from corporate beauty to entrepreneurship Defining core values early Winning awards: Factors contributing to early recognition Challenges for small brands in digital advertising Shifts in influencer marketing and brand collaborations Amazon strategies that work for ELVY Lab Other successful acquisition channels Customer retention: Tactics for VIP engagement Q4 preparation: Insights on BFCM and a celebrity partnership Building from scratch: Lessons learned and what to do differently Being a solo founder: Decision-making and challenges Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    50 min
  6. Mastering Influencer Campaigns for DTC Growth

    11 OCT

    Mastering Influencer Campaigns for DTC Growth

    In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller. He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon marketing. Here’s a glimpse of what you’ll learn: Getting Started: Influencer marketing for new brands Most common deal structures between brands and influencers Celebrities vs. micro-influencers: Which is right for your brand? Biggest challenges in using micro-influencers and how to overcome them Leveraging influencer marketing for success on Amazon, Walmart, and Target Choosing between smaller and bigger influencers: Key factors to consider Scaling influencer campaigns: Effective ways to grow and adapt strategies Why big brands use micro-influencer platforms like Stack Influence The future of micro-influencers in DTC marketing Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    51 min
  7. Building and Selling a Multi-Eight Figure Brand

    4 OCT

    Building and Selling a Multi-Eight Figure Brand

    In this episode of The DTC Insider, I’m thrilled to welcome Nik Hall, the founder of Vitafive, a supplement company that went from zero to multiple eight figures in revenue through DTC channels. Nik expanded the brand into over 7,000 retail doors and increased their Amazon sales 4.5x in just three months, culminating in a successful exit to a multi-billion dollar corporation. Today, Nik is the founder & CEO of REVIVE, an Amazon growth partner for elite brands. In our conversation, he shares his insights on cracking Facebook ads, the Amazon growth playbook, and how he navigated the challenges of scaling Vitafive. If you're a brand owner, marketer, or founder looking to learn how to succeed in the DTC world, this episode is packed with actionable takeaways. Here’s a glimpse of what you’ll learn: What are agencies missing that brands need? Figuring out Facebook Ads: How cracking the code scaled Vitafive Amazon launch strategy: Key tactics for success on a competitive platform Expanding into 7,000 retail doors: Challenges and wins in retail growth Scaling & Selling: Key factors for maintaining profitability and managing growth Handling rising acquisition costs and staying profitable Leveraging email marketing for acquisition and its results Personalization in email and SMS for retention Scaling Vitafive on Amazon: Identifying trends and key strategies The importance of customer support in driving retention Advice for entrepreneurs today: Building a brand in the current environment Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    48 min
  8. The Power of Storytelling in Business

    27 SEPT

    The Power of Storytelling in Business

    In this episode, Brian Roisentul interviews Thomas McCole, co-founder of Major League Socks, discussing the company's journey, the current e-commerce landscape, and the importance of customer experience and storytelling in branding. Tommy shares insights on their growth strategies, marketing efforts, and future plans for expansion into new sports, emphasizing the significance of quality over quantity in both products and customer engagement.   Here’s a glimpse of what you’ll learn: Major League Socks focuses on quality over quantity in product development. Customer experience is crucial for brand loyalty and word-of-mouth marketing. Storytelling is a powerful tool for branding and can be shared through partnerships. Engaging with the community enhances brand visibility and customer connection. Organic marketing strategies have proven effective for Major League Socks. The company prepares extensively for Q4, capitalizing on the holiday gift market. Social media presence is essential but has been challenging to maintain with limited resources. Expanding into new sports is a strategic move for growth and diversification. Customer retention strategies include personalized experiences and thoughtful engagement. Learning from other founders can provide valuable insights for business growth. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    42 min
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Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

Información

  • Creador
    Brian Roisentul
  • Años de actividad
    2021 - 2024
  • Episodios
    100
  • Clasificación
    Explícito
  • Copyright
    © 203389
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    The DTC Insider

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