The DTC Insider

Brian Roisentul
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  • CADA DOS SEMANAS
The DTC Insider

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

  1. From Local Boutique to Thriving Brand

    HACE 1 DÍA

    From Local Boutique to Thriving Brand

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Stephani Clymer, founder of Common Thread. She spent nearly two decades in the retail industry, starting with her dream boutique for maternity clothing, "Expecting". Over time, she navigated economic downturns, rebranded her business, and transformed it into what we now know as Common Thread. Along the way, she built a strong in-store culture, embraced e-commerce, and adapted to shifting consumer behaviors. In this episode, Stephani shares the highs, the lows, and her approach to building lasting customer relationships in retail. Here’s a glimpse of what you’ll learn: The journey of building a brand through fashion and connection. Resilience and adaptability in navigating economic downturns. The role of rebranding in business evolution and growth. Leveraging customer feedback to drive innovation and transformation. Building strong relationships with customers for long-term success. The impact of brand identity on recognition and market positioning. Embracing change as a key to business sustainability. Humanizing e-commerce to enhance customer loyalty. The growing importance of social commerce in retail. Personal touches, like handwritten notes, that strengthen customer relationships. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    46 min
  2. How to Win at the Affiliate Game in 2025

    14 FEB

    How to Win at the Affiliate Game in 2025

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Noah Tucker, founder of Social Snowball. Before founding this company, he was on the brand side, navigating the frustrations of building influencer and affiliate marketing programs with the limited tools available at the time. These challenges inspired him to create Social Snowball, a platform that simplifies affiliate marketing for e-commerce brands, enabling them to scale their stores with innovative affiliate strategies. Here’s a glimpse of what you’ll learn: The evolution of affiliate marketing and its impact on brands. How social media influencers are reshaping the affiliate landscape. The rise of social commerce and its integration into major platforms. Why brands should build relationships with creators beyond affiliate platforms. Leveraging existing customers to kickstart an affiliate program. What to expect: Affiliate programs can contribute around 5% of revenue. The importance of finding the right influencers to drive sales. How gamification can boost affiliate engagement and performance. Streamlining affiliate management with tools like Social Snowball. Why offering competitive commissions is essential for affiliate success.   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    30 min
  3. The Power of Creator-Led Brands

    7 FEB

    The Power of Creator-Led Brands

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cody Allen, the co-founder of Cuso Cuts, a brand that’s redefining how we think about high-end kitchen essentials and seasonings. Cody teamed up with chef and content creator Jack in 2020, combining their expertise in performance marketing and culinary innovation. Since launching, they’ve achieved exponential growth year-over-year, hitting national retailers, partnering with NFL players, and growing a massive following of 8M across platforms. From their origins in knives to their success in the seasoning market, Cody’s team has found a way to make these products cool, accessible, and wildly successful. Here’s a glimpse of what you’ll learn: The impact of co-founder Jack’s influence on brand success. How Cuso Cuts achieved over 20% YoY growth during Black Friday. Content marketing as a powerful driver of customer acquisition. Adapting to consumer needs: The shift from knives to seasonings. The role of natural ingredients in elevating home cooking. Community engagement as a key factor in brand loyalty. Prioritizing profitability over aggressive growth in 2025. The complexity of sales attribution and multi-touchpoint tracking. Appealing to home cooks vs. professional chefs in brand positioning. The strategic approach to transitioning from online to retail. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    52 min
  4. Growing a Brand Through Partnerships

    31 ENE

    Growing a Brand Through Partnerships

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab. Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention efforts, and her plans for 2025. Here’s a glimpse of what you’ll learn: Key challenges and strategic pivots in 2024. The role of strategic partnerships in brand growth. Identifying the right partnerships for your brand. The importance of diversifying revenue streams. How bootstrapping fosters scrappiness and resourcefulness. Customer acquisition strategies for long-term success. Investing in relationships for sustained growth. The benefits of raising capital early. Meta’s continued impact on customer acquisition. Why diversification is essential for reducing business risks. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    37 min
  5. Balancing Business and Motherhood in E-Commerce

    24 ENE

    Balancing Business and Motherhood in E-Commerce

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Remington Fraser, founder of The Revury, a company redefining what it means to lead with empathy in e-commerce. Before launching her brand, Remington worked as an attorney, but her entrepreneurial journey began with a vision of creating a software-enabled company that combines automation with a deeply personal touch. What makes The Revury truly unique? It’s powered by a team of mums who’ve built not just a business but a community. In just three years, they’ve scaled to serve consignments in 21 states, handling over 1,000 consignments while maintaining a 30-40% customer return rate. Here’s a glimpse of what you’ll learn: The Revury as a tech-enabled platform revolutionizing consignment. Remington’s journey from law to entrepreneurship for a better work-life balance. How empathy in business fosters productivity and stronger team dynamics. The benefits of flexible work schedules for both employees and companies. Strategies for successfully raising capital with a clear and compelling vision. The growing importance of profitability in today’s market climate. Leveraging offline sales to drive online traffic and customer engagement. The role of founders in actively participating in content creation. Unique skills and perspectives moms bring to the workplace. The power of networking and referrals in successful fundraising efforts. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    39 min
  6. Breaking Barriers in Kids’ Fashion

    17 ENE

    Breaking Barriers in Kids’ Fashion

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids’ fashion since 2013.  It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, creating inclusive designs for boys, adults, and beyond. Along the way, they’ve built a dedicated community of customers who love their unique approach to fashion and storytelling.   Here’s a glimpse of what you’ll learn: The increasing challenges of the e-commerce landscape since 2013. How Princess Awesome evolved from a side project into a thriving full-time business. Leveraging Kickstarter to address market frustrations with gendered clothing. Transforming the kids' clothing industry through innovative designs. Navigating challenges associated with fulfillment centers for growing brands. The importance of understanding fulfillment costs to protect profit margins. Utilizing Meta ads as a key channel for customer acquisition. Prioritizing retention strategies to drive long-term growth. Launching new products frequently with regular drops every few weeks. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    31 min
  7. 2025 Meta Ads Best Practices with Jon Loomer

    10 ENE

    2025 Meta Ads Best Practices with Jon Loomer

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with the one and only, Jon Loomer. I’m sure that almost everyone listening knows who he is, but if you don’t, he is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014.  Jon focuses on the most advanced Meta advertising topics, publishing thousands of blog posts and videos over the years. ​​He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing. Here’s a glimpse of what you’ll learn: The evolution of Meta advertising in 2024 and its implications for brands. How audience segments offer enhanced targeting transparency. Aligning messaging with the audience's stage in the buying journey. The need for media buyers to expand their expertise beyond just campaign construction. Choosing attribution settings based on the type of event being optimized. Using cost caps strategically to avoid limiting the algorithm’s effectiveness. Integrating testing into live campaigns for continuous improvement. The role of randomness in determining ad performance outcomes. Simplifying campaign structures to achieve better results. The importance of understanding algorithm behavior for successful advertising. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    44 min
  8. Bootstrapping a $100M E-Commerce Empire

    3 ENE

    Bootstrapping a $100M E-Commerce Empire

    In this episode of The DTC Insider podcast, Brian Roisentul sat down with Bear Handlon, co-founder and CEO of Born Primitive, a brand that started a decade ago with compression shorts for weightlifters and has since evolved into a 9-figure, bootstrapped powerhouse. From serving in the military to serving millions of customers, Bear has built a brand rooted in authenticity, performance, and purpose. With milestones like hitting $100M in sales, donating over $2M to charity, and paying $11M in veterans' medical bills this Veterans Day, Bear’s journey is a masterclass in resilience, innovation, and impact. Let’s dive into the strategies and lessons that have powered his incredible growth and see what’s next for 2025. Here’s a glimpse of what you’ll learn: The foundation of Born Primitive's success through a clear value proposition. How authenticity and strong brand values attract and retain loyal customers. The role of community engagement in driving brand growth. The influence of military experience on leadership and operational strategies. The importance of aligning company and employee values to foster a positive culture. The impact of Bear Handlon’s visibility as a brand face on authenticity. The continued relevance of email and SMS marketing for community building. Why thriving in e-commerce requires strategies beyond digital advertising. Building and leveraging a customer list for maximizing sales during key events like Black Friday. The importance of early preparation for major sales events to ensure success. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

    48 min
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Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

Información

  • Creador
    Brian Roisentul
  • Años de actividad
    2021 - 2025
  • Episodios
    100
  • Clasificación
    Explícito
  • Copyright
    © 203389
  • Mostrar sitio web
    The DTC Insider

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