Behind the Screens Vista Group

With the Memorial Day weekend underperforming against expectations, we’re looking at what exhibitors can do to boost interest in Furiosa and Garfield with their movie marketing. Join us Behind the Screens as Matthew, Simon, and Ryan break down the box office and audiences for the titles, and give their thoughts on how cinemas might market them for greater attendance.



Topics and times:


Memorial Day box office comparison - 0:10
Furiosa box office overview - 2:01
Furiosa audience analysis - 3:20
Furiosa marketing recommendations - 4:25
Garfield box office overview - 8:06
Garfield audience analysis - 9:57
Critical reception - 12:26
Sight overview - 13:07
Box office roundup - 14:00
Next week - 14:35



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Box Office Overview:


Furiosa: A Mad Max Saga debuted to $32M domestically and $33M internationally, unfortunately short of predicted opening despite high audience and critical reception.
Garfield debuted domestically to $31.1M. Internationally, where it has been released in some markets previously, the title’s total sits at $66.3M, bringing the worldwide total over $100M.
IF grossed an additional $11.3M over the 3-day weekend, passing the $100M mark worldwide.
Ghostbusters: Frozen Empire passed $200M globally this past weekend.
Kingdom of the Planet of the Apes is fast approaching the $300M mark worldwide.

IF debuted at the head of the domestic box office, and with two hosts fresh off seeing the family flick, we’re diving into the audiences for this week’s latest releases. Matthew, Simon, and Ryan spill the details on their own imaginary friends, and we take a look ahead at Furiosa and Garfield’s international performance ahead of its domestic release on this week’s Behind the Screens.



Topics and times:


News from Cannes Film Festival - 0:16
IF box office overview - 3:04
IF audience analysis - 3:36
IF audience and critical reception - 5:38
The Strangers: Chapter 1 box office overview - 7:03
The Strangers: Chapter 1 audience analysis - 7:42
Back to Black box office and audience - 10:20
Box office roundup - 13:08
Next week - 14:08



Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram



Box Office Overview:


The Kingdom of the Planet of the Apes was the number 1 global film, taking another $66.6M, bringing its global total to $238M.
IF opened to the number 1 slot domestically with $35M in the domestic market and a further $20M internationally, for an opening weekend total of $55M.
The Strangers: Chapter 1 opened in 3rd position in the domestic market with $12M.
Fall Guy took another $15.6M globally, bringing its cumulative total to $127M.
The Garfield Movie ahead of release in the US is now in 27 international territories and grossed $10.3M, bringing the international total to $49M.
Back to Black released to $2.85M domestically, bringing its worldwide cume to $26.3M.

As Kingdom of the Planet of the Apes marks a fantastic opening to the summer, can you guess which monkey-themed titles held audiences in common? Matthew, Ryan, and Simon bring us the box office and audience analysis, as well as a look at the dynamic audience evolution for Fall Guy’s second weekend on this instalment of Behind the Screens.



Topics and times:


The Kingdom of the Planet of the Apes box office overview - 1:01
The Kingdom of the Planet of the Apes audience analysis - 2:21
Planet of the Apes franchise comparisons - 5:12
Box office top 5 roundup - 6:24
Fall Guy’s dramatic audience evolution - 7:52
Marketing beyond the opening weekend - 10:10
Pre-sales for IF - 10:50



Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram



Box Office Overview:


The Kingdom of the Planet of the Apes grossed $58M in the domestic market with its debut, and a further $72.5M internationally for a worldwide total of $131M.
Fall Guy fell by 51% into its second week, grossing $13.7M domestically and $23.1M internationally for a global total now of $103.7M.
Challengers came in third with a drop of 38%, grossing $4.6M.
Tarot grossed $3.45M for a drop of 47%.
And Garfield, released now in 22 markets, grossed $11.8M dropping only 32%, reaching an international cumulative total of $36M thus far.

As Fall Guy debuted below expectations domestically, China saw 3 of the top 4 titles globally over their Labor Day weekend. And as May the 4th marked its 25th anniversary, Star Wars: The Phantom Menace made a surprisingly sizeable splash with its re-release. Join us Behind the Screens for all the box office and audience analysis.



Topics and times:


Fall Guy box office overview - 0:26
Fall Guy audience analysis - 1:51
Tarot box office overview - 10:17
Tarot audience analysis - 10:58
Star Wars: The Phantom Menace re-release - 12:22
International box office roundup and China box office hits - 16:48
Pre-sales for The Kingdom of the Planet of the Apes - 18:56
Next week - 19:18



Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter



Box Office Overview:


Fall Guy released domestically to $28M, with $25.4M internationally for a total of $53.1M worldwide.
Across 2nd, 3rd, and 4th position globally were three titles from China’s long weekend: The Last Frenzy which made just under $30M, Formed Police Unit which grossed $23.8M, and Twilight of the Warriors: Walled In which made 22.2M.
Re-released for its 25th anniversary on May the 4th, Star Wars: The Phantom Menace took $8.1M in the domestic market this past weekend.
Challengers  grossed another $7.6M in the domestic market, taking 4th position.
Godzilla x Kong grossed an additional $4.5M, dropping 37% from its previous week.

Zendaya’s star power is drawing in crowds for Challengers — so who made up the audience? We dive into all the details of the box office and audience analysis for Challengers, Unsung Heroes, and the international release of Fall Guy ahead of its domestic debut.



Topics and times:


Challengers box office overview - 1:09
Challengers audience analysis and reception - 1:36
Unsung Heroes box office overview and audience analysis - 6:10
Box office roundup - 9:58
Alien re-release - 12:10
Pre-sales for Fall Guy’s wider release - 12:58
Next week - 14:47



Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter



Box Office Overview:


The Roundup: Punishment took first place globally with $29M in the Korean market, and rounding up to $30M globally.
Challengers opened to $15M domestically, and an additional $10M internationally in its first weekend for a global total of $25M.
Godzilla x Kong: The New Empire grossed an addtional $15M, now surpassing $500M globally, as well as passing the lifetime gross of its two predecessors.
Fall Guy opened in 38 international markets, grossing $8.7M, led by Australia at $2.9M over the ANZAC long weekend.
Unsung Heroes grossed $7.8M from 2,832 theatres domestically.

It’s a triple-feature this week with three new debuts in the market. How did Abigail compare to recent Horror titles? Is Guy Richie’s The Ministry of Ungentlemanly Warfare finding its audience? Do you say the ‘x’ in Spy x Family Code: White? Join us as Matthew, Simon, and Ryan tackle all the biggest questions from the box office this week on Behind the Screens.



Topics and times:


Deadpool previews - 0:30
Abigail box office overview - 1:29
Abigail audience analysis - 2:40
The Ministry of Ungentlemanly Warfare box office overview - 6:26
The Ministry of Ungentlemanly Warfare audience analysis - 8:50
Spy x Family Code: White box office and audience breakdown - 11:54
Global box office roundup - 16:00
Next week - 18:11



Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter



Box Office Overview:


Civil War grossed $11.1M in its second week, retaining the top position at the domestic box office and bringing its domestic total to $45M. With an additional $21.4M internationally, its global total sits at $62M.
Abigail debuted in 2nd position domestically with $10.2M and $5M internationally for a total of $15.2M.
Godzilla x Kong: The New Empire grossed an additional $31.1M globally, maintaining 1st position in a global perspective.
Kung Fu Panda 4 grossed $19.9M globally this past weekend in 4th position.
The Ministry of Ungentlemanly Warfare debuted to an opening gross of just under $10M globally, taking $9.8M, primarily in the domestic market.