Customer Desires: The Art Of Selling The Way They Want To Buy Grownlearn

Today on the Grownlearn podcast, we sit down with Kristin Zhivago, a seasoned revenue coach and founder of Zhivago Partners, to unravel the intricacies of successful selling and marketing. With a wealth of experience helping CEOs and entrepreneurs understand their customers' needs, Kristin shares valuable insights on building businesses that not only thrive but also make a lasting impact.
In this episode, we delve into the psychology of business, exploring how love—care for employees, customers, and oneself—forms the foundation of successful enterprises. Kristin's journey from being the first woman to sell machine shop tools in the U.S. to becoming a renowned business psychologist offers unique perspectives on selling, marketing, and building robust infrastructures for sustainable growth.
This episode provides actionable strategies, current trends in selling and marketing, and the essential elements for building a business that not only succeeds but lasts.

Contact Kristin Zhivago on: https://zhivagopartners.com/

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Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.