Ep 07 - WeWork with Henrik Botten Taubøll Citizen Centric

We continue our examination of the future of work and WeWork are a wonderful company to study. They have revolutionised the way people and companies work and they have a valuation of 47 billion dollars even though they are still only 9 years old. From the outside its hard to know if they are a company that offers flexible space for rent, that offers agile services, a technology company or is it all of the above? I speak to Henrik Botten Tauboll, who is the Director of Real Estate for WeWork Nordics, Baltics and Netherlands.

We talk about
- the latest definition of Proptech
- WeWork’s plans for the Nordics
- How they put humans at the centre of their designs
- Why they design narrow corridors in their buildings
- How they use data to bridge the gap in understanding the difference between what spaces people say they want and what spaces they really use
- How they have different approaches for different cultures based on the data they have collected
- How they provide variety, choice and freedom while keeping costs down
- How if you create a great workplace then people want to stay there after work
- Why they are focused only on the centre of cities and not on the suburbs
- How they add pop up services to their buildings

Link to the WeWork Global Impact Report https://www.wework.com/newsroom/posts/2019-global-impact-report