Get the Download Association for Downloadable Media (ADM)

Susan Bratton, CEO of Personal Life Media, shares her tips for conducting great interviews. The educational series is available at www.talkshowtips.com. Find Susan at www.personallifemedia.com. Interview by Matthew Snodgrass, Secretary for the ADM and SVP, Digital Marketing at Lippe Taylor. http://www.downloadablemedia.org/http://www.mattsnod.comhttp://www.lippetaylor.com

Paul Cleland, Assistant Director of the Division of Advertising Practices for the the FTC, and Paul Vogelzang, producer of the MommyCast, discuss the FTC's new guidelines for disclosure in new media and how it will affect bloggers and podcasters. Interview hosted by Matthew Snodgrass, Secretary for the ADM and SVP, Lippe Taylor. http://www.downloadablemedia.org/http://ftc.gov/bcp/bcpap.shtmhttp://www.mommycast.com/ http://www.mattsnod.comhttp://www.lippetaylor.com

Meet Colette Vogele, Founder of Vogele & Associates. Jeff Karnes, VP of Marketing and Products for VoloMedia, an ADM founding company, discusses the intellectual property law, including copyright, trademark, and privacy, and how it relates to new media and podcasting. Colette dives into topics such as the DMCA, Creative Commons, downloads vs. streaming, and legal considerations for podcasters.

Meet Paul Colligan, CEO of Colligan, Inc., and new ADM member. Susan Bratton, our Vice Chairman and one of the ADM founders interviews Paul about his business(es), why he was motivated to join the ADM, his view of the portable media industry and his tips for monetization, both through advertising/sponsorship and subscription. Paul Colligan talks about several of his popular Internet properties including Podcast Secrets and PremiumCast.com as well as his podcasts: Internet Marketing This Week, Marketing Online Live, Paul’s Profitable Podcasting Podcast and Electronic Marketing Interviews. You will gain some valuable insight in to how to drive revenue for your show in this fast-paced and in-depth look at the opportunities in podcasting.

There are few people in the online video world who have as deep and broad an understanding of the space as Tim Street. The man behind French Maid TV has a long list of "old school" media triumphs to his credit, and several years ago was among the very early group of people who saw the rise of online video and began exploring ways to best address the space. I credit Tim with helping me better understand the evolutionary cycle of online video, specifically in terms of how new technologies get folded into the mix. While munching happily on salads at a Burbank eatery, Tim and I spoke at length about the state of online video today. In particular we spent time discussing not just the basic challenge of monetizing but the bigger issue of how today’s content creators need to view their work in order to be successful. In this episode of ADM's Get the Download, Tim talks about the differences between sponsorship and advertising, the challenges of content ownership and how everyone doing online video should be building their content to be stolen.

Welcome to "Get the Download" from the Association for Downloadable Media. David Lawrence interviews Susan Bratton on the history and direction of the ADM. They talk about the early days of the ADM's formation, the challenges of starting an association, and the direction they are looking to go in the future. Discover the connection ADM has to the Internet Advertising Board (IAB) and who benefits from unified ad standards. David and Susan also discuss how to make a business from downloadable media and the tools and resources the ADM has for members such as media kits, terms and conditions, insertion orders, advertising standards, and measurement standards. Susan Bratton is the Vice Chairman of the ADM and CEO of Personal Life Media, a podcast publishing company producing 15 weekly audio shows and companion blogs on personal growth, relationships, longevity and spirituality for people on the leading edge of culture. David Lawrence has been involved in radio/tech since 1973, podcasting since 1994, and creeping people out since 2007.